---
title: "Baduzzi vs Pasta & Cuore: Which is more popular in New Zealand?"
description: "Is Baduzzi or Pasta & Cuore more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Italian restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/baduzzi-vs-pasta-and-cuore"
publisher: "Brandwave"
---

# Baduzzi vs Pasta & Cuore: Which is more popular in New Zealand?

Is Baduzzi or Pasta & Cuore more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Italian restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Baduzzi and Pasta & Cuore
- **Competitive set**: Auckland Italian restaurants
- **Market**: New Zealand
- **Month measured**: Oct 2026
- **Baduzzi Share of Search**: 15.3%
- **Pasta & Cuore Share of Search**: 6.4%

## Is Baduzzi or Pasta & Cuore more popular in search?

- In October 2026, Baduzzi had more branded searches than Pasta & Cuore among Auckland Italian restaurants in New Zealand. Baduzzi had about 15,800 branded searches, while Pasta & Cuore had 6,600. Baduzzi made up 15.3% of all Auckland Italian restaurant searches we track, and Pasta & Cuore accounted for 6.4%.
- Baduzzi was ahead of Pasta & Cuore in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Baduzzi’s share of searches among Auckland Italian restaurants in New Zealand moved from 19.9% to 15.3%, and its estimated monthly branded searches moved from 19.1K to 15.8K.
- Across the 12 months ending October 2026, Pasta & Cuore’s share of searches among Auckland Italian restaurants in New Zealand moved from 4.6% to 6.4%, and its estimated monthly branded searches moved from 4.4K to 6.6K.

## Top Auckland Italian restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Baduzzi appeared in all three answers. Pasta & Cuore was mentioned in two out of three: in two of the three ChatGPT answers. Baduzzi was listed before Pasta & Cuore in two out of three answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Amano | 1st | 3 of 3 | 3 of 3 |
| Pici | 2nd | 2 of 3 | 2 of 3 |
| Baduzzi | 3rd | 3 of 3 | 3 of 3 |
| Prego | 4th | 2 of 3 | 2 of 3 |
| Farina | 5th | 2 of 3 | 2 of 3 |
| Pasta & Cuore | 6th | 2 of 3 | 2 of 3 |
| Andiamo | 7th | 1 of 3 | 1 of 3 |

## Every AI answer about Auckland Italian restaurants

- Asked ChatGPT "Which Italian restaurant should I go to in Auckland, New Zealand?": 1. Amano, 2. Prego, 3. Baduzzi, 4. Farina
- Asked ChatGPT "What are the best Italian restaurants in Auckland, New Zealand?": 1. Amano, 2. Pici, 3. Farina, 4. Baduzzi, 5. Prego, 6. Pasta & Cuore, 7. Andiamo
- Asked ChatGPT "What's the best Italian restaurant in Auckland, New Zealand for a pasta dinner?": 1. Amano, 2. Pici, 3. Pasta & Cuore, 4. Baduzzi

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How did search popularity change for New Zealand Auckland Italian restaurants in October 2026?

- In October 2026, Baduzzi lost share of searches among Auckland Italian restaurants in New Zealand, from 17.2% to 15.3%.
- In October 2026, Pasta & Cuore rose from 4th to 3rd among Auckland Italian restaurants in New Zealand.

## How has branded search for Baduzzi and Pasta & Cuore changed in New Zealand over the last 12 months?

| Month | Baduzzi estimated searches | Baduzzi Share of Search | Baduzzi rank | Pasta & Cuore estimated searches | Pasta & Cuore Share of Search | Pasta & Cuore rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 19.1K | 19.9% | 2 | 4.4K | 4.6% | 4 |
| Dec 2025 | 19.1K | 17.2% | 2 | 4.4K | 4% | 4 |
| Jan 2026 | 15.8K | 15% | 2 | 4.4K | 4.2% | 4 |
| Feb 2026 | 19.4K | 17.8% | 2 | 4.4K | 4% | 4 |
| Mar 2026 | 15.8K | 15.7% | 2 | 3.6K | 3.6% | 4 |
| Apr 2026 | 13.1K | 14.7% | 2 | 4.4K | 4.9% | 4 |
| May 2026 | 16.1K | 17.3% | 2 | 4.4K | 4.7% | 4 |
| Jun 2026 | 13.1K | 16.5% | 2 | 5.4K | 6.8% | 4 |
| Jul 2026 | 13.1K | 14.4% | 2 | 6.6K | 7.2% | 3 |
| Aug 2026 | 15.9K | 17% | 2 | 6.6K | 7.1% | 3 |
| Sep 2026 | 15.8K | 17.2% | 2 | 5.4K | 5.9% | 4 |
| Oct 2026 | 15.8K | 15.3% | 2 | 6.6K | 6.4% | 3 |

## How are Baduzzi’s and Pasta & Cuore’s branded searches counted?

Brandwave collects information about searches that people make online using Baduzzi’s and Pasta & Cuore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Baduzzi**: Measured on the search terms “baduzzi”, “baduzzi booking”, “baduzzi menu” and “baduzzi restaurant month”, summed into one figure.
- **Pasta & Cuore**: Measured on the search terms “pasta & cuore” and “pasta and cuore”, summed into one figure.

- [Baduzzi profile](/demand/nz/brands/baduzzi)
- [Pasta & Cuore profile](/demand/nz/brands/pasta-and-cuore)
- [All Auckland Italian restaurants in New Zealand](/demand/nz/locations/auckland/italian-restaurants): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Baduzzi or Pasta & Cuore more popular in search?

In October 2026, Baduzzi had more branded searches than Pasta & Cuore among Auckland Italian restaurants in New Zealand. Baduzzi had about 15,800 branded searches, while Pasta & Cuore had 6,600. Baduzzi made up 15.3% of all Auckland Italian restaurant searches we track, and Pasta & Cuore accounted for 6.4%.

## Cite this page

Brandwave. "Baduzzi vs Pasta & Cuore: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/baduzzi-vs-pasta-and-cuore

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/baduzzi-vs-pasta-and-cuore. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
