--- title: "Baduzzi vs Farina: Which is more popular in New Zealand?" description: "Is Baduzzi or Farina more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Italian restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/baduzzi-vs-farina" publisher: "Brandwave" --- # Baduzzi vs Farina: Which is more popular in New Zealand? Is Baduzzi or Farina more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Italian restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Baduzzi and Farina - **Competitive set**: Auckland Italian restaurants - **Market**: New Zealand - **Month measured**: Oct 2026 - **Baduzzi Share of Search**: 15.3% - **Farina Share of Search**: 1.5% ## Is Baduzzi or Farina more popular in search? - In October 2026, Baduzzi had more branded searches than Farina among Auckland Italian restaurants in New Zealand. Baduzzi had about 15,800 branded searches, while Farina had 1,600. Baduzzi made up 15.3% of all Auckland Italian restaurant searches we track, and Farina accounted for 1.5%. - Baduzzi was ahead of Farina in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Baduzzi’s share of searches among Auckland Italian restaurants in New Zealand moved from 19.9% to 15.3%, and its estimated monthly branded searches moved from 19.1K to 15.8K. - Across the 12 months ending October 2026, Farina’s share of searches among Auckland Italian restaurants in New Zealand moved from 2% to 1.5%, and its estimated monthly branded searches moved from 1.9K to 1.6K. ## Top Auckland Italian restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, Baduzzi appeared in all three answers. Farina was mentioned in two out of three: in two of the three ChatGPT answers. Baduzzi was listed before Farina in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Amano | 1st | 3 of 3 | 3 of 3 | | Pici | 2nd | 2 of 3 | 2 of 3 | | Baduzzi | 3rd | 3 of 3 | 3 of 3 | | Prego | 4th | 2 of 3 | 2 of 3 | | Farina | 5th | 2 of 3 | 2 of 3 | | Pasta & Cuore | 6th | 2 of 3 | 2 of 3 | | Andiamo | 7th | 1 of 3 | 1 of 3 | ## Every AI answer about Auckland Italian restaurants - Asked ChatGPT "Which Italian restaurant should I go to in Auckland, New Zealand?": 1. Amano, 2. Prego, 3. Baduzzi, 4. Farina - Asked ChatGPT "What are the best Italian restaurants in Auckland, New Zealand?": 1. Amano, 2. Pici, 3. Farina, 4. Baduzzi, 5. Prego, 6. Pasta & Cuore, 7. Andiamo - Asked ChatGPT "What's the best Italian restaurant in Auckland, New Zealand for a pasta dinner?": 1. Amano, 2. Pici, 3. Pasta & Cuore, 4. Baduzzi Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand Auckland Italian restaurants in October 2026? - In October 2026, Baduzzi lost share of searches among Auckland Italian restaurants in New Zealand, from 17.2% to 15.3%. - In October 2026, Farina lost share of searches among Auckland Italian restaurants in New Zealand, from 2.1% to 1.5%. ## How has branded search for Baduzzi and Farina changed in New Zealand over the last 12 months? | Month | Baduzzi estimated searches | Baduzzi Share of Search | Baduzzi rank | Farina estimated searches | Farina Share of Search | Farina rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 19.1K | 19.9% | 2 | 1.9K | 2% | 5 | | Dec 2025 | 19.1K | 17.2% | 2 | 2.9K | 2.6% | 5 | | Jan 2026 | 15.8K | 15% | 2 | 2.4K | 2.3% | 5 | | Feb 2026 | 19.4K | 17.8% | 2 | 2.4K | 2.2% | 5 | | Mar 2026 | 15.8K | 15.7% | 2 | 1.9K | 1.9% | 5 | | Apr 2026 | 13.1K | 14.7% | 2 | 1.9K | 2.1% | 5 | | May 2026 | 16.1K | 17.3% | 2 | 2.4K | 2.6% | 5 | | Jun 2026 | 13.1K | 16.5% | 2 | 1.9K | 2.4% | 5 | | Jul 2026 | 13.1K | 14.4% | 2 | 2.4K | 2.6% | 5 | | Aug 2026 | 15.9K | 17% | 2 | 2.4K | 2.6% | 5 | | Sep 2026 | 15.8K | 17.2% | 2 | 1.9K | 2.1% | 5 | | Oct 2026 | 15.8K | 15.3% | 2 | 1.6K | 1.5% | 5 | ## How are Baduzzi’s and Farina’s branded searches counted? Brandwave collects information about searches that people make online using Baduzzi’s and Farina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Baduzzi**: Measured on the search terms “baduzzi”, “baduzzi booking”, “baduzzi menu” and “baduzzi restaurant month”, summed into one figure. - **Farina**: Measured on the search term “farina auckland”. - [Baduzzi profile](/demand/nz/brands/baduzzi) - [Farina profile](/demand/nz/brands/farina) - [All Auckland Italian restaurants in New Zealand](/demand/nz/locations/auckland/italian-restaurants): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Baduzzi or Farina more popular in search? In October 2026, Baduzzi had more branded searches than Farina among Auckland Italian restaurants in New Zealand. Baduzzi had about 15,800 branded searches, while Farina had 1,600. Baduzzi made up 15.3% of all Auckland Italian restaurant searches we track, and Farina accounted for 1.5%. ## Cite this page Brandwave. "Baduzzi vs Farina: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/baduzzi-vs-farina This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/baduzzi-vs-farina. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.