--- title: "Badger Tool Belts vs Milwaukee: Which is searched more in New Zealand?" description: "Is Badger Tool Belts or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tool belt brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/badger-tool-belts-vs-milwaukee" publisher: "Brandwave" --- # Badger Tool Belts vs Milwaukee: Which is searched more in New Zealand? Is Badger Tool Belts or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tool belt brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Badger Tool Belts and Milwaukee - **Competitive set**: Tool belt brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Badger Tool Belts Share of Search**: 2.6% - **Milwaukee Share of Search**: 15.8% ## Is Badger Tool Belts or Milwaukee more popular in search? - In September 2026, Milwaukee had more branded searches than Badger Tool Belts among tool belt brands in New Zealand. Milwaukee had about 2,950 branded searches, while Badger Tool Belts had 480. Milwaukee made up 15.8% of all tool belt brand searches we track, and Badger Tool Belts accounted for 2.6%. - Milwaukee was ahead of Badger Tool Belts in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Badger Tool Belts’ share of searches among tool belt brands in New Zealand moved from 2.5% to 2.6%, and its estimated monthly branded searches moved from 390 to 480. - Across the 12 months ending September 2026, Milwaukee’s share of searches among tool belt brands in New Zealand moved from 14% to 15.8%, and its estimated monthly branded searches moved from 2.2K to 3K. ## Top tool belt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Badger Tool Belts was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Milwaukee was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Badger Tool Belts was listed before Milwaukee in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Occidental Leather | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | ToughBuilt | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Badger Tool Belts | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | DeWalt | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Diamondback Toolbelts | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Buckaroo | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Makita | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Milwaukee | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about tool belt brands - Asked ChatGPT "Which tool belt brand should I buy in New Zealand?": 1. Occidental Leather, 2. Buckaroo, 3. ToughBuilt, 4. Diamondback Toolbelts - Asked ChatGPT "What are the best tool belt brands in New Zealand?": 1. Occidental Leather, 2. Diamondback Toolbelts, 3. Badger Tool Belts, 4. ToughBuilt, 5. Makita, 6. DeWalt - Asked ChatGPT "What's the best tool belt brand in New Zealand for carrying tools on site?": 1. Occidental Leather, 2. Badger Tool Belts, 3. ToughBuilt, 4. Buckaroo - Searched Google, AI Overview "best tool belt": 1. DeWalt, 2. Occidental Leather - Searched Google, AI Overview "heavy duty tool belt": 1. DeWalt, 2. Makita, 3. Milwaukee Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand tool belt brands in September 2026? - In September 2026, Milwaukee lost share of searches among tool belt brands in New Zealand, from 20.4% to 15.8%. - In September 2026, Badger Tool Belts lost share of searches among tool belt brands in New Zealand, from 3.2% to 2.6%. ## Month by month | Month | Badger Tool Belts estimated searches | Badger Tool Belts Share of Search | Badger Tool Belts rank | Milwaukee estimated searches | Milwaukee Share of Search | Milwaukee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 2.5% | 6 | 2.2K | 14% | 3 | | Nov 2025 | 320 | 1.7% | 6 | 2.5K | 13.3% | 3 | | Dec 2025 | 260 | 1.7% | 6 | 2.1K | 13.9% | 3 | | Jan 2026 | 260 | 1.8% | 6 | 1.8K | 12% | 3 | | Feb 2026 | 390 | 2.5% | 5 | 2.1K | 14% | 3 | | Mar 2026 | 390 | 2.5% | 5 | 2.3K | 14.4% | 3 | | Apr 2026 | 390 | 2.6% | 5 | 2.1K | 13.9% | 3 | | May 2026 | 590 | 3.5% | 5 | 2.7K | 16.2% | 3 | | Jun 2026 | 590 | 3.3% | 5 | 2.8K | 15.5% | 3 | | Jul 2026 | 480 | 3% | 5 | 2.6K | 16% | 3 | | Aug 2026 | 590 | 3.2% | 5 | 3.8K | 20.4% | 3 | | Sep 2026 | 480 | 2.6% | 5 | 3K | 15.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Badger Tool Belts’ and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Badger Tool Belts**: Measured on the search term “badger tool belts”. - **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure. - [Badger Tool Belts profile](/demand/nz/brands/badger-tool-belts) - [Milwaukee profile](/demand/nz/brands/milwaukee) - [All tool belt brands in New Zealand](/demand/nz/categories/nz-tool-belt-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Badger Tool Belts or Milwaukee more popular in search? In September 2026, Milwaukee had more branded searches than Badger Tool Belts among tool belt brands in New Zealand. Milwaukee had about 2,950 branded searches, while Badger Tool Belts had 480. Milwaukee made up 15.8% of all tool belt brand searches we track, and Badger Tool Belts accounted for 2.6%. ## Cite this page Brandwave. "Badger Tool Belts vs Milwaukee: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/badger-tool-belts-vs-milwaukee This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/badger-tool-belts-vs-milwaukee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.