--- title: "Backpacker Board vs SEEK: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Backpacker Board or SEEK? Compare estimated monthly branded-search demand and Share of Search inside the job boards set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/backpacker-board-vs-seek" publisher: "Brandwave" --- # Backpacker Board vs SEEK: Which is more popular by branded search in New Zealand? Which is more popular in search, Backpacker Board or SEEK? Compare estimated monthly branded-search demand and Share of Search inside the job boards set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Backpacker Board and SEEK - **Competitive set**: job boards - **Market**: New Zealand - **Month measured**: Aug 2026 - **Backpacker Board Share of Search**: 0.32% - **SEEK Share of Search**: 74.4% ## Which is more popular in search, Backpacker Board or SEEK? - In August 2026, SEEK had more branded searches than Backpacker Board among job boards in New Zealand. SEEK was estimated to have 629K branded searches compared to Backpacker Board’s 2.7K, and held a 74.4% Share of Search versus Backpacker Board’s 0.32%. - SEEK was ahead of Backpacker Board in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Backpacker Board’s estimated Share of Search among job boards in New Zealand moved from 0.45% to 0.32%, and its estimated monthly branded searches moved from 3.3K to 2.7K. - Across the 11 months ending August 2026, SEEK’s estimated Share of Search among job boards in New Zealand moved from 65.9% to 74.4%, and its estimated monthly branded searches moved from 473K to 629K. ## How did search popularity change for New Zealand job boards in August 2026? - In August 2026, SEEK gained estimated Share of Search among job boards in New Zealand, from 72.8% to 74.4%. - Estimated monthly branded searches for Backpacker Board in New Zealand fell 16.9% over 11 measured months, from 3.3K to 2.7K in August 2026. ## Month by month | Month | Backpacker Board estimated searches | Backpacker Board Share of Search | Backpacker Board rank | SEEK estimated searches | SEEK Share of Search | SEEK rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.3K | 0.45% | 8 | 473K | 65.9% | 1 | | Nov 2025 | 4.2K | 0.57% | 7 | 471K | 63.7% | 1 | | Dec 2025 | 4.2K | 0.73% | 7 | 382K | 66.3% | 1 | | Jan 2026 | 4.1K | 0.52% | 7 | 542K | 68.6% | 1 | | Feb 2026 | 3.3K | 0.46% | 8 | 467K | 65.9% | 1 | | Mar 2026 | 3.6K | 0.44% | 8 | 544K | 67.1% | 1 | | Apr 2026 | 4.3K | 0.66% | 7 | 446K | 67.9% | 1 | | May 2026 | 4.8K | 0.62% | 7 | 544K | 70.3% | 1 | | Jun 2026 | 3.5K | 0.46% | 7 | 546K | 72.3% | 1 | | Jul 2026 | 2.4K | 0.32% | 8 | 546K | 72.8% | 1 | | Aug 2026 | 2.7K | 0.32% | 8 | 629K | 74.4% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Backpacker Board’s and SEEK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Backpacker Board**: Measured on the search terms “Backpacker Board”, “backpacker board new zealand”, “backpacker board new zealand jobs”, “backpacker board nz”, “backpacker board nz jobs”, “backpacker job board”, “backpacker job board new zealand”, “backpacker job board nz”, “nz backpacker board” and “nz backpacker job board”, summed into one figure. - **SEEK**: Measured on the search terms “auckland jobs seek”, “auckland seek jobs”, “job seek auckland”, “job seek auckland new zealand”, “job seek nz”, “jobs at seek”, “jobs in auckland seek”, “jobs in seek”, “jobs nz seek”, “jobs on seek”, “jobs on seek nz”, “jobs seek”, “jobs seek auckland”, “jobs seek nz”, “jobs with seek”, “new zealand jobs seek”, “nz seek”, “nz seek jobs”, “SEEK”, “seek app”, “seek auckland”, “seek christchurch”, “seek co nz”, “seek co nz job”, “seek co nz jobs”, “seek com”, “seek for jobs”, “seek in nz”, “seek it nz”, “seek job”, “seek job auckland”, “seek job new zealand”, “seek jobs”, “seek jobs auckland”, “seek jobs auckland nz”, “seek jobs christchurch”, “seek jobs in auckland”, “seek jobs new zealand”, “seek jobs nz”, “seek jobs wellington”, “seek new zealand”, “seek nz”, “seek nz jobs”, “seek wellington” and “seek.co.nz”, summed into one figure. - [Backpacker Board profile](/demand/nz/brands/backpacker-board) - [SEEK profile](/demand/nz/brands/seek) - [All job boards in New Zealand](/demand/nz/categories/nz-job-boards): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Backpacker Board or SEEK? In August 2026, SEEK had more branded searches than Backpacker Board among job boards in New Zealand. SEEK was estimated to have 629K branded searches compared to Backpacker Board’s 2.7K, and held a 74.4% Share of Search versus Backpacker Board’s 0.32%. ## Cite this page Brandwave. "Backpacker Board vs SEEK: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/backpacker-board-vs-seek This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/backpacker-board-vs-seek. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.