--- title: "Backpacker Board vs LinkedIn: Which is searched more in New Zealand?" description: "Is Backpacker Board or LinkedIn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the job boards set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/backpacker-board-vs-linkedin" publisher: "Brandwave" --- # Backpacker Board vs LinkedIn: Which is searched more in New Zealand? Is Backpacker Board or LinkedIn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the job boards set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Backpacker Board and LinkedIn - **Competitive set**: job boards - **Market**: New Zealand - **Month measured**: Sep 2026 - **Backpacker Board Share of Search**: 0.31% - **LinkedIn Share of Search**: 20% ## Is Backpacker Board or LinkedIn more popular in search? - In September 2026, LinkedIn had more branded searches than Backpacker Board among job boards in New Zealand. LinkedIn had about 166,000 branded searches, while Backpacker Board had 2,600. LinkedIn made up 20% of all job board searches we track, and Backpacker Board accounted for 0.31%. - LinkedIn was ahead of Backpacker Board in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Backpacker Board’s share of searches among job boards in New Zealand held steady at 0.31%, and its estimated monthly branded searches moved from 2.3K to 2.6K. - Across the 12 months ending September 2026, LinkedIn’s share of searches among job boards in New Zealand moved from 27.3% to 20%, and its estimated monthly branded searches moved from 203K to 166K. ## Top job boards in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, LinkedIn was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Backpacker Board did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Trade Me Jobs | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Indeed | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | SEEK | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | LinkedIn | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Student Job Search | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Jora | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Sidekicker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Backpacker Board | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Do Good Jobs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MyJobSpace | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about job boards - Asked ChatGPT "Which job site should I use in New Zealand?": 1. SEEK, 2. Trade Me Jobs, 3. Indeed, 4. LinkedIn, 5. Student Job Search - Asked ChatGPT "What are the best job sites in New Zealand?": 1. Trade Me Jobs, 2. LinkedIn, 3. Indeed, 4. Jora, 5. Student Job Search, 6. SEEK - Asked ChatGPT "What's the best job site in New Zealand for a new job?": 1. SEEK, 2. Trade Me Jobs, 3. LinkedIn, 4. Indeed, 5. Student Job Search - Searched Google, AI Overview "job sites nz": 1. Trade Me Jobs, 2. Indeed, 3. Student Job Search - Searched Google, AI Overview "part time jobs nz": 1. SEEK, 2. Trade Me Jobs, 3. Student Job Search Not named in any answer: Sidekicker, Backpacker Board, Do Good Jobs and MyJobSpace. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand job boards in September 2026? - In September 2026, LinkedIn lost share of searches among job boards in New Zealand, from 23.4% to 20%. - In September 2026, Backpacker Board rose from 9th to 8th among job boards in New Zealand. ## Month by month | Month | Backpacker Board estimated searches | Backpacker Board Share of Search | Backpacker Board rank | LinkedIn estimated searches | LinkedIn Share of Search | LinkedIn rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.3K | 0.31% | 9 | 203K | 27.3% | 2 | | Nov 2025 | 2.9K | 0.4% | 8 | 166K | 22.9% | 2 | | Dec 2025 | 2.9K | 0.51% | 8 | 136K | 24.1% | 2 | | Jan 2026 | 2.9K | 0.38% | 8 | 166K | 21.7% | 2 | | Feb 2026 | 2.3K | 0.33% | 9 | 166K | 24.2% | 2 | | Mar 2026 | 2.6K | 0.32% | 9 | 203K | 25.1% | 2 | | Apr 2026 | 3.2K | 0.48% | 8 | 167K | 24.9% | 2 | | May 2026 | 3.5K | 0.46% | 8 | 167K | 22% | 2 | | Jun 2026 | 2.6K | 0.35% | 8 | 167K | 22.5% | 2 | | Jul 2026 | 1.8K | 0.24% | 9 | 167K | 22.6% | 2 | | Aug 2026 | 2K | 0.23% | 9 | 203K | 23.4% | 2 | | Sep 2026 | 2.6K | 0.31% | 8 | 166K | 20% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Backpacker Board’s and LinkedIn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Backpacker Board**: Measured on the search terms “Backpacker Board” and “backpacker job board”, summed into one figure. - **LinkedIn**: Measured on the search terms “linkedin”, “linkedin advertising”, “linkedin advertising management”, “linkedin business manager”, “linkedin campaign management”, “linkedin clm”, “linkedin company page”, “linkedin profile”, “linkedin recruiter”, “linkedin sales navigator” and “linkedin search”, summed into one figure. - [Backpacker Board profile](/demand/nz/brands/backpacker-board) - [LinkedIn profile](/demand/nz/brands/linkedin) - [All job boards in New Zealand](/demand/nz/categories/nz-job-boards): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Backpacker Board or LinkedIn more popular in search? In September 2026, LinkedIn had more branded searches than Backpacker Board among job boards in New Zealand. LinkedIn had about 166,000 branded searches, while Backpacker Board had 2,600. LinkedIn made up 20% of all job board searches we track, and Backpacker Board accounted for 0.31%. ## Cite this page Brandwave. "Backpacker Board vs LinkedIn: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/backpacker-board-vs-linkedin This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/backpacker-board-vs-linkedin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.