--- title: "Backpacker Board vs Indeed: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Backpacker Board or Indeed? Compare estimated monthly branded-search demand and Share of Search inside the job boards set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/backpacker-board-vs-indeed" publisher: "Brandwave" --- # Backpacker Board vs Indeed: Which is more popular by branded search in New Zealand? Which is more popular in search, Backpacker Board or Indeed? Compare estimated monthly branded-search demand and Share of Search inside the job boards set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Backpacker Board and Indeed - **Competitive set**: job boards - **Market**: New Zealand - **Month measured**: Aug 2026 - **Backpacker Board Share of Search**: 0.32% - **Indeed Share of Search**: 8.1% ## Which is more popular in search, Backpacker Board or Indeed? - In August 2026, Indeed had more branded searches than Backpacker Board among job boards in New Zealand. Indeed was estimated to have 68.6K branded searches compared to Backpacker Board’s 2.7K, and held an 8.1% Share of Search versus Backpacker Board’s 0.32%. - Indeed was ahead of Backpacker Board in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Backpacker Board’s estimated Share of Search among job boards in New Zealand moved from 0.45% to 0.32%, and its estimated monthly branded searches moved from 3.3K to 2.7K. - Across the 11 months ending August 2026, Indeed’s estimated Share of Search among job boards in New Zealand moved from 9.9% to 8.1%, and its estimated monthly branded searches moved from 70.9K to 68.6K. ## How did search popularity change for New Zealand job boards in August 2026? - Estimated monthly branded searches for Backpacker Board in New Zealand fell 16.9% over 11 measured months, from 3.3K to 2.7K in August 2026. ## Month by month | Month | Backpacker Board estimated searches | Backpacker Board Share of Search | Backpacker Board rank | Indeed estimated searches | Indeed Share of Search | Indeed rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.3K | 0.45% | 8 | 70.9K | 9.9% | 3 | | Nov 2025 | 4.2K | 0.57% | 7 | 68.5K | 9.3% | 3 | | Dec 2025 | 4.2K | 0.73% | 7 | 47K | 8.2% | 3 | | Jan 2026 | 4.1K | 0.52% | 7 | 68.7K | 8.7% | 3 | | Feb 2026 | 3.3K | 0.46% | 8 | 59.6K | 8.4% | 3 | | Mar 2026 | 3.6K | 0.44% | 8 | 59.7K | 7.4% | 3 | | Apr 2026 | 4.3K | 0.66% | 7 | 57.5K | 8.8% | 3 | | May 2026 | 4.8K | 0.62% | 7 | 61.5K | 7.9% | 3 | | Jun 2026 | 3.5K | 0.46% | 7 | 60.4K | 8% | 3 | | Jul 2026 | 2.4K | 0.32% | 8 | 59.6K | 8% | 3 | | Aug 2026 | 2.7K | 0.32% | 8 | 68.6K | 8.1% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Backpacker Board’s and Indeed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Backpacker Board**: Measured on the search terms “Backpacker Board”, “backpacker board new zealand”, “backpacker board new zealand jobs”, “backpacker board nz”, “backpacker board nz jobs”, “backpacker job board”, “backpacker job board new zealand”, “backpacker job board nz”, “nz backpacker board” and “nz backpacker job board”, summed into one figure. - **Indeed**: Measured on the search terms “auckland jobs indeed”, “employment indeed”, “find jobs on indeed”, “Indeed”, “indeed auckland”, “indeed auckland jobs”, “indeed christchurch”, “indeed job”, “indeed job finder”, “indeed job search”, “indeed job sites”, “indeed jobs”, “indeed jobs auckland”, “indeed jobs christchurch”, “indeed jobs christchurch nz”, “indeed jobs nz”, “indeed new zealand”, “indeed new zealand jobs”, “indeed nz”, “indeed nz jobs”, “indeed nz jobs auckland”, “indeed search jobs”, “job finder indeed”, “job indeed auckland”, “job indeed nz”, “job search on indeed”, “jobs auckland indeed”, “jobs in auckland indeed”, “jobs indeed auckland”, “jobs on indeed”, “jobs with indeed”, “nz indeed” and “nz indeed jobs”, summed into one figure. - [Backpacker Board profile](/demand/nz/brands/backpacker-board) - [Indeed profile](/demand/nz/brands/indeed) - [All job boards in New Zealand](/demand/nz/categories/nz-job-boards): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Backpacker Board or Indeed? In August 2026, Indeed had more branded searches than Backpacker Board among job boards in New Zealand. Indeed was estimated to have 68.6K branded searches compared to Backpacker Board’s 2.7K, and held an 8.1% Share of Search versus Backpacker Board’s 0.32%. ## Cite this page Brandwave. "Backpacker Board vs Indeed: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/backpacker-board-vs-indeed This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/backpacker-board-vs-indeed. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.