---
title: "Backblaze vs Veeam: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Backblaze or Veeam? Compare estimated monthly branded-search demand and Share of Search inside the Backup software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/backblaze-vs-veeam"
publisher: "Brandwave"
---

# Backblaze vs Veeam: Which is more popular by branded search in New Zealand?

Which is more popular in search, Backblaze or Veeam? Compare estimated monthly branded-search demand and Share of Search inside the Backup software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Backblaze and Veeam
- **Competitive set**: Backup software
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Backblaze Share of Search**: 37.7%
- **Veeam Share of Search**: 27.7%

## Which is more popular in search, Backblaze or Veeam?

- In August 2026, Backblaze had more branded searches than Veeam among backup software in New Zealand. Backblaze was estimated to have 720 branded searches compared to Veeam’s 530, and held a 37.7% Share of Search versus Veeam’s 27.7%.
- Backblaze was ahead of Veeam in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Backblaze’s estimated Share of Search among backup software in New Zealand moved from 37.9% to 37.7%, and its estimated monthly branded searches moved from 890 to 720.
- Across the 11 months ending August 2026, Veeam’s estimated Share of Search among backup software in New Zealand moved from 24.7% to 27.7%, and its estimated monthly branded searches moved from 580 to 530.

## How did search popularity change for New Zealand backup software in August 2026?

- Estimated monthly branded searches for Backblaze in New Zealand fell 19.1% over 11 measured months, from 890 to 720 in August 2026.

## Month by month

| Month | Backblaze estimated searches | Backblaze Share of Search | Backblaze rank | Veeam estimated searches | Veeam Share of Search | Veeam rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 890 | 37.9% | 1 | 580 | 24.7% | 2 |
| Nov 2025 | 740 | 34.6% | 1 | 520 | 24.3% | 2 |
| Dec 2025 | 760 | 45% | 1 | 390 | 23.1% | 2 |
| Jan 2026 | 770 | 41% | 1 | 480 | 25.5% | 2 |
| Feb 2026 | 580 | 35.8% | 1 | 400 | 24.7% | 2 |
| Mar 2026 | 600 | 32.3% | 1 | 580 | 31.2% | 2 |
| Apr 2026 | 630 | 37.7% | 1 | 400 | 24% | 2 |
| May 2026 | 540 | 32.3% | 1 | 450 | 26.9% | 2 |
| Jun 2026 | 820 | 39.6% | 1 | 580 | 28% | 2 |
| Jul 2026 | 710 | 38% | 1 | 520 | 27.8% | 2 |
| Aug 2026 | 720 | 37.7% | 1 | 530 | 27.7% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Backblaze’s and Veeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Backblaze**: Measured on the search terms “backblaze”, “backblaze b2”, “backblaze backup”, “backblaze cloud backup”, “backblaze com” and “backblaze pricing”, summed into one figure.
- **Veeam**: Measured on the search terms “replication veeam backup”, “veeam”, “veeam backup”, “veeam com”, “veeam data recovery”, “veeam near me”, “veeam new zealand”, “veeam nz” and “veeam online”, summed into one figure.

- [Backblaze profile](/demand/nz/brands/backblaze)
- [Veeam profile](/demand/nz/brands/veeam)
- [All backup software in New Zealand](/demand/nz/categories/nz-backup-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Backblaze or Veeam?

In August 2026, Backblaze had more branded searches than Veeam among backup software in New Zealand. Backblaze was estimated to have 720 branded searches compared to Veeam’s 530, and held a 37.7% Share of Search versus Veeam’s 27.7%.

## Cite this page

Brandwave. "Backblaze vs Veeam: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/backblaze-vs-veeam

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/backblaze-vs-veeam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.