--- title: "Back Country Cuisine vs Radix Nutrition: Which is more popular in New Zealand?" description: "Is Back Country Cuisine or Radix Nutrition more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor meal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/back-country-cuisine-vs-radix-nutrition" publisher: "Brandwave" --- # Back Country Cuisine vs Radix Nutrition: Which is more popular in New Zealand? Is Back Country Cuisine or Radix Nutrition more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor meal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Back Country Cuisine and Radix Nutrition - **Competitive set**: Outdoor meal brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Back Country Cuisine Share of Search**: 22.6% - **Radix Nutrition Share of Search**: 33.3% ## Is Back Country Cuisine or Radix Nutrition more popular in search? - In October 2026, Radix Nutrition had more branded searches than Back Country Cuisine among outdoor meal brands in New Zealand. Radix Nutrition had about 1,300 branded searches, while Back Country Cuisine had 880. Radix Nutrition made up 33.3% of all outdoor meal brand searches we track, and Back Country Cuisine accounted for 22.6%. - The lead changed hands 2 times in the 12 months ending October 2026: Back Country Cuisine took it in December 2025, Radix Nutrition took it in February 2026. - Across the 12 months ending October 2026, Back Country Cuisine’s share of searches among outdoor meal brands in New Zealand moved from 25.1% to 22.6%, and its estimated monthly branded searches moved from 1K to 880. - Across the 12 months ending October 2026, Radix Nutrition’s share of searches among outdoor meal brands in New Zealand moved from 32.6% to 33.3%, and its estimated monthly branded searches held steady at 1.3K. ## Top outdoor meal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Back Country Cuisine appeared in all five answers. Radix Nutrition was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Back Country Cuisine was listed before Radix Nutrition in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Back Country Cuisine | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Real Meals | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Radix Nutrition | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Firepot | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Absolute Wilderness | 5th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about outdoor meal brands - Asked ChatGPT "Which outdoor meal brand should I buy in New Zealand?": 1. Back Country Cuisine, 2. Real Meals, 3. Radix Nutrition - Asked ChatGPT "What are the best outdoor meal brands in New Zealand?": 1. Real Meals, 2. Back Country Cuisine, 3. Radix Nutrition, 4. Firepot - Asked ChatGPT "What's the best outdoor meal brand in New Zealand for light hiking meals?": 1. Real Meals, 2. Radix Nutrition, 3. Back Country Cuisine - Searched Google, AI Overview "freeze dried meals nz": 1. Back Country Cuisine, 2. Real Meals, 3. Radix Nutrition, 4. Firepot - Searched Google, AI Overview "tramping meals nz": 1. Back Country Cuisine, 2. Real Meals, 3. Absolute Wilderness Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand outdoor meal brands in October 2026? - In October 2026, Real Meals overtook Radix Nutrition to become the leader among outdoor meal brands in New Zealand, with 41% of the searches. - In October 2026, Radix Nutrition lost share of searches among outdoor meal brands in New Zealand, from 39.4% to 33.3%. - In October 2026, Back Country Cuisine lost share of searches among outdoor meal brands in New Zealand, from 23.2% to 22.6%. ## How has branded search for Back Country Cuisine and Radix Nutrition changed in New Zealand over the last 12 months? | Month | Back Country Cuisine estimated searches | Back Country Cuisine Share of Search | Back Country Cuisine rank | Radix Nutrition estimated searches | Radix Nutrition Share of Search | Radix Nutrition rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1K | 25.1% | 3 | 1.3K | 32.6% | 2 | | Dec 2025 | 880 | 29.4% | 2 | 720 | 24.1% | 3 | | Jan 2026 | 880 | 25.1% | 2 | 880 | 25.1% | 3 | | Feb 2026 | 880 | 24.5% | 3 | 1K | 27.9% | 2 | | Mar 2026 | 1K | 25% | 2 | 1K | 25% | 3 | | Apr 2026 | 720 | 24.2% | 3 | 880 | 29.5% | 2 | | May 2026 | 590 | 22.1% | 3 | 1K | 37.5% | 1 | | Jun 2026 | 480 | 19.7% | 3 | 1K | 41% | 1 | | Jul 2026 | 480 | 20.8% | 3 | 880 | 38.1% | 1 | | Aug 2026 | 590 | 23.1% | 3 | 1K | 39.2% | 1 | | Sep 2026 | 590 | 23.2% | 3 | 1K | 39.4% | 1 | | Oct 2026 | 880 | 22.6% | 3 | 1.3K | 33.3% | 2 | ## How are Back Country Cuisine’s and Radix Nutrition’s branded searches counted? Brandwave collects information about searches that people make online using Back Country Cuisine’s and Radix Nutrition’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Back Country Cuisine**: Measured on the search term “back country cuisine”. - **Radix Nutrition**: Measured on the search term “radix nutrition”. - [Back Country Cuisine profile](/demand/nz/brands/back-country-cuisine) - [Radix Nutrition profile](/demand/nz/brands/radix-nutrition) - [All outdoor meal brands in New Zealand](/demand/nz/categories/nz-outdoor-meal-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Back Country Cuisine or Radix Nutrition more popular in search? In October 2026, Radix Nutrition had more branded searches than Back Country Cuisine among outdoor meal brands in New Zealand. Radix Nutrition had about 1,300 branded searches, while Back Country Cuisine had 880. Radix Nutrition made up 33.3% of all outdoor meal brand searches we track, and Back Country Cuisine accounted for 22.6%. ## Cite this page Brandwave. "Back Country Cuisine vs Radix Nutrition: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/back-country-cuisine-vs-radix-nutrition This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/back-country-cuisine-vs-radix-nutrition. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.