--- title: "Bachcare vs Vrbo: Which is searched more in New Zealand?" description: "Is Bachcare or Vrbo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Holiday home rentals set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bachcare-vs-vrbo" publisher: "Brandwave" --- # Bachcare vs Vrbo: Which is searched more in New Zealand? Is Bachcare or Vrbo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Holiday home rentals set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bachcare and Vrbo - **Competitive set**: Holiday home rentals - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bachcare Share of Search**: 1% - **Vrbo Share of Search**: 0.87% ## Is Bachcare or Vrbo more popular in search? - In September 2026, Bachcare had more branded searches than Vrbo among holiday home rentals in New Zealand. Bachcare had about 2,900 branded searches, while Vrbo had 2,430. Bachcare made up 1% of all holiday home rental searches we track, and Vrbo accounted for 0.87%. - The lead changed hands 4 times in the 12 months ending September 2026: Vrbo took it in February 2026, Bachcare took it in March 2026, Vrbo took it in August 2026, Bachcare took it in September 2026. - Across the 12 months ending September 2026, Bachcare’s share of searches among holiday home rentals in New Zealand moved from 1.6% to 1%, and its estimated monthly branded searches moved from 3.6K to 2.9K. - Across the 12 months ending September 2026, Vrbo’s share of searches among holiday home rentals in New Zealand moved from 1.1% to 0.87%, and its estimated monthly branded searches moved from 2.5K to 2.4K. ## Top holiday home rentals in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Bachcare was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Vrbo was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bachcare was listed before Vrbo in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bookabach | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Airbnb | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Bachcare | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Holiday Houses | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Booking.com | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Vrbo | 6th | 3 of 3 | 0 of 1 | 3 of 4 | ## Every AI answer about holiday home rentals - Asked ChatGPT "Which holiday home rental site should I book in New Zealand?": 1. Bookabach, 2. Airbnb, 3. Booking.com, 4. Vrbo - Asked ChatGPT "What are the best holiday home rental sites in New Zealand?": 1. Bookabach, 2. Bachcare, 3. Airbnb, 4. Booking.com, 5. Vrbo, 6. Holiday Houses - Asked ChatGPT "What's the best holiday home rental site in New Zealand for a family trip?": 1. Bookabach, 2. Airbnb, 3. Bachcare, 4. Vrbo - Searched Google, AI Overview "holiday home rental sites": 1. Holiday Houses, 2. Bachcare Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand holiday home rentals in September 2026? - In September 2026, Bachcare rose from 5th to 4th among holiday home rentals in New Zealand. - In September 2026, Vrbo fell from 4th to 5th among holiday home rentals in New Zealand. ## Month by month | Month | Bachcare estimated searches | Bachcare Share of Search | Bachcare rank | Vrbo estimated searches | Vrbo Share of Search | Vrbo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 1.6% | 4 | 2.5K | 1.1% | 5 | | Nov 2025 | 3.6K | 1.6% | 4 | 2.5K | 1.1% | 5 | | Dec 2025 | 4.4K | 1.6% | 4 | 2.9K | 1.1% | 5 | | Jan 2026 | 5.4K | 1.7% | 4 | 3.7K | 1.1% | 5 | | Feb 2026 | 3.6K | 1.3% | 5 | 3.7K | 1.3% | 4 | | Mar 2026 | 3.6K | 1.3% | 4 | 3.2K | 1.1% | 5 | | Apr 2026 | 2.4K | 1.1% | 4 | 2K | 0.89% | 5 | | May 2026 | 2.4K | 1% | 4 | 2.2K | 0.95% | 5 | | Jun 2026 | 2.4K | 1% | 4 | 2K | 0.84% | 5 | | Jul 2026 | 2.4K | 1% | 4 | 1.9K | 0.79% | 5 | | Aug 2026 | 2.4K | 0.97% | 5 | 2.4K | 0.98% | 4 | | Sep 2026 | 2.9K | 1% | 4 | 2.4K | 0.87% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Bachcare’s and Vrbo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bachcare**: Measured on the search term “bachcare”. - **Vrbo**: Measured on the search terms “vrbo”, “vrbo cabins”, “vrbo holiday homes”, “vrbo home rentals” and “vrbo rentals”, summed into one figure. - [Bachcare profile](/demand/nz/brands/bachcare) - [Vrbo profile](/demand/nz/brands/vrbo) - [All holiday home rentals in New Zealand](/demand/nz/categories/nz-holiday-home-rentals): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bachcare or Vrbo more popular in search? In September 2026, Bachcare had more branded searches than Vrbo among holiday home rentals in New Zealand. Bachcare had about 2,900 branded searches, while Vrbo had 2,430. Bachcare made up 1% of all holiday home rental searches we track, and Vrbo accounted for 0.87%. ## Cite this page Brandwave. "Bachcare vs Vrbo: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bachcare-vs-vrbo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bachcare-vs-vrbo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.