---
title: "Bach Brewing vs Parrotdog: Which is searched more in New Zealand?"
description: "Is Bach Brewing or Parrotdog more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Non-alcoholic beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bach-brewing-vs-parrotdog"
publisher: "Brandwave"
---

# Bach Brewing vs Parrotdog: Which is searched more in New Zealand?

Is Bach Brewing or Parrotdog more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Non-alcoholic beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bach Brewing and Parrotdog
- **Competitive set**: Non-alcoholic beer brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Bach Brewing Share of Search**: 0.75%
- **Parrotdog Share of Search**: 0.05%

## Is Bach Brewing or Parrotdog more popular in search?

- In September 2026, Bach Brewing had more branded searches than Parrotdog among non-alcoholic beer brands in New Zealand. Bach Brewing had about 140 branded searches, while Parrotdog had 10. Bach Brewing made up 0.75% of all non-alcoholic beer brand searches we track, and Parrotdog accounted for 0.05%.
- Bach Brewing was ahead of Parrotdog in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bach Brewing’s share of searches among non-alcoholic beer brands in New Zealand moved from 0.76% to 0.75%, and its estimated monthly branded searches held steady at 140.
- Across the 12 months ending September 2026, Parrotdog’s share of searches among non-alcoholic beer brands in New Zealand moved from 0.16% to 0.05%, and its estimated monthly branded searches moved from 30 to 10.

## Top non-alcoholic beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bach Brewing was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Parrotdog was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Bach Brewing was listed before Parrotdog in every answer that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Garage Project | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| State of Play | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| Bach Brewing | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Heineken | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| Parrotdog | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Steinlager | 6th | 0 of 3 | 2 of 2 | 2 of 5 |
| Corona Cero | 7th | 0 of 3 | 2 of 2 | 2 of 5 |
| Guinness | 8th | 0 of 3 | 2 of 2 | 2 of 5 |
| Asahi | 9th | 0 of 3 | 2 of 2 | 2 of 5 |

## Every AI answer about non-alcoholic beer brands

- Asked ChatGPT "Which non-alcoholic beer brand should I buy in New Zealand?": 1. Garage Project, 2. Heineken
- Asked ChatGPT "What are the best non-alcoholic beer brands in New Zealand?": 1. Garage Project, 2. Bach Brewing, 3. State of Play, 4. Heineken
- Asked ChatGPT "What's the best non-alcoholic beer brand in New Zealand for a better drink option?": 1. Garage Project, 2. Heineken
- Searched Google, AI Overview "alcohol free beer nz": 1. State of Play, 2. Garage Project, 3. Bach Brewing, 4. Parrotdog, 5. Steinlager, 6. Corona Cero, 7. Guinness, 8. Heineken, 9. Asahi
- Searched Google, AI Overview "non alcoholic beer nz": 1. State of Play, 2. Garage Project, 3. Bach Brewing, 4. Parrotdog, 5. Steinlager, 6. Corona Cero, 7. Guinness, 8. Heineken, 9. Asahi

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand non-alcoholic beer brands in September 2026?

- Estimated monthly branded searches for Parrotdog in New Zealand fell 66.7% over 12 measured months, from 30 to 10 in September 2026.

## Month by month

| Month | Bach Brewing estimated searches | Bach Brewing Share of Search | Bach Brewing rank | Parrotdog estimated searches | Parrotdog Share of Search | Parrotdog rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 140 | 0.76% | 7 | 30 | 0.16% | 9 |
| Nov 2025 | 170 | 0.86% | 7 | 10 | 0.05% | 9 |
| Dec 2025 | 210 | 0.85% | 7 | 10 | 0.04% | 9 |
| Jan 2026 | 140 | 0.82% | 7 | 10 | 0.06% | 9 |
| Feb 2026 | 110 | 0.67% | 8 | 10 | 0.06% | 9 |
| Mar 2026 | 170 | 0.94% | 7 | 10 | 0.06% | 9 |
| Apr 2026 | 110 | 0.76% | 8 | 10 | 0.07% | 9 |
| May 2026 | 140 | 0.93% | 6 | 10 | 0.07% | 9 |
| Jun 2026 | 110 | 0.75% | 8 | 10 | 0.07% | 9 |
| Jul 2026 | 140 | 0.89% | 8 | 10 | 0.06% | 9 |
| Aug 2026 | 110 | 0.63% | 8 | 10 | 0.06% | 9 |
| Sep 2026 | 140 | 0.75% | 8 | 10 | 0.05% | 9 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bach Brewing’s and Parrotdog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bach Brewing**: Measured on the search term “bach brewing”.
- **Parrotdog**: Measured on the search term “parrotdog non alcoholic”.

- [Bach Brewing profile](/demand/nz/brands/bach-brewing)
- [Parrotdog profile](/demand/nz/brands/parrotdog)
- [All non-alcoholic beer brands in New Zealand](/demand/nz/categories/nz-non-alcoholic-beer-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Bach Brewing or Parrotdog more popular in search?

In September 2026, Bach Brewing had more branded searches than Parrotdog among non-alcoholic beer brands in New Zealand. Bach Brewing had about 140 branded searches, while Parrotdog had 10. Bach Brewing made up 0.75% of all non-alcoholic beer brand searches we track, and Parrotdog accounted for 0.05%.

## Cite this page

Brandwave. "Bach Brewing vs Parrotdog: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bach-brewing-vs-parrotdog

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bach-brewing-vs-parrotdog. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
