--- title: "Baccarat vs WMF: Which is searched more in New Zealand?" description: "Is Baccarat or WMF more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Induction pans brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/baccarat-vs-wmf" publisher: "Brandwave" --- # Baccarat vs WMF: Which is searched more in New Zealand? Is Baccarat or WMF more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Induction pans brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Baccarat and WMF - **Competitive set**: Induction pans brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Baccarat Share of Search**: 2.9% - **WMF Share of Search**: 0.74% ## Is Baccarat or WMF more popular in search? - In September 2026, Baccarat had more branded searches than WMF among induction pans brands in New Zealand. Baccarat had about 430 branded searches, while WMF had 110. Baccarat made up 2.9% of all induction pans brand searches we track, and WMF accounted for 0.74%. - Baccarat was ahead of WMF in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Baccarat’s share of searches among induction pans brands in New Zealand moved from 3.5% to 2.9%, and its estimated monthly branded searches held steady at 430. - Across the 12 months ending September 2026, WMF’s share of searches among induction pans brands in New Zealand moved from 0.73% to 0.74%, and its estimated monthly branded searches moved from 90 to 110. ## Top induction pans brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Baccarat and WMF were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. WMF was listed before Baccarat in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Scanpan | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Tefal | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | WMF | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Baccarat | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Le Creuset | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Circulon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about induction pans brands - Asked ChatGPT "Which induction pan brand should I buy in New Zealand?": 1. Scanpan, 2. Tefal, 3. WMF, 4. Baccarat - Asked ChatGPT "What are the best induction pans brands in New Zealand?": 1. Scanpan, 2. Tefal, 3. Baccarat, 4. Le Creuset - Asked ChatGPT "What's the best induction pan brand in New Zealand for everyday cooking?": 1. Scanpan, 2. Tefal, 3. WMF - Searched Google, AI Overview "induction cookware nz": 1. Tefal, 2. Scanpan - Searched Google, AI Overview "pans for induction hob": 1. Le Creuset Not named in any answer: Ninja and Circulon. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand induction pans brands in September 2026? - Estimated monthly branded searches for WMF in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026. ## Month by month | Month | Baccarat estimated searches | Baccarat Share of Search | Baccarat rank | WMF estimated searches | WMF Share of Search | WMF rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 430 | 3.5% | 6 | 90 | 0.73% | 7 | | Nov 2025 | 460 | 2.7% | 6 | 110 | 0.65% | 7 | | Dec 2025 | 490 | 2.6% | 6 | 70 | 0.37% | 7 | | Jan 2026 | 490 | 3.4% | 6 | 90 | 0.62% | 7 | | Feb 2026 | 300 | 2.7% | 6 | 70 | 0.63% | 7 | | Mar 2026 | 370 | 2.9% | 6 | 90 | 0.7% | 7 | | Apr 2026 | 490 | 3.7% | 6 | 110 | 0.84% | 7 | | May 2026 | 490 | 3.4% | 6 | 110 | 0.76% | 7 | | Jun 2026 | 490 | 3.3% | 6 | 110 | 0.75% | 7 | | Jul 2026 | 530 | 3.4% | 6 | 170 | 1.1% | 7 | | Aug 2026 | 460 | 3% | 6 | 110 | 0.71% | 7 | | Sep 2026 | 430 | 2.9% | 6 | 110 | 0.74% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Baccarat’s and WMF’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Baccarat**: Measured on the search terms “baccarat cookware” and “baccarat pans”, summed into one figure. - **WMF**: Measured on the search terms “wmf cookware” and “wmf pans”, summed into one figure. - [Baccarat profile](/demand/nz/brands/baccarat) - [WMF profile](/demand/nz/brands/wmf) - [All induction pans brands in New Zealand](/demand/nz/categories/nz-induction-pans-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Baccarat or WMF more popular in search? In September 2026, Baccarat had more branded searches than WMF among induction pans brands in New Zealand. Baccarat had about 430 branded searches, while WMF had 110. Baccarat made up 2.9% of all induction pans brand searches we track, and WMF accounted for 0.74%. ## Cite this page Brandwave. "Baccarat vs WMF: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/baccarat-vs-wmf This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/baccarat-vs-wmf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.