---
title: "Bacardi vs Malibu: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Bacardi or Malibu? Compare estimated monthly branded-search demand and Share of Search inside the Rum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bacardi-vs-malibu"
publisher: "Brandwave"
---

# Bacardi vs Malibu: Which is more popular by branded search in New Zealand?

Which is more popular in search, Bacardi or Malibu? Compare estimated monthly branded-search demand and Share of Search inside the Rum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bacardi and Malibu
- **Competitive set**: Rum brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Bacardi Share of Search**: 36.8%
- **Malibu Share of Search**: 19.3%

## Which is more popular in search, Bacardi or Malibu?

- In August 2026, Bacardi had more branded searches than Malibu among rum brands in New Zealand. Bacardi was estimated to have 4.2K branded searches compared to Malibu’s 2.2K, and held a 36.8% Share of Search versus Malibu’s 19.3%.
- Bacardi was ahead of Malibu in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bacardi’s estimated Share of Search among rum brands in New Zealand moved from 35.2% to 36.8%, and its estimated monthly branded searches moved from 3.5K to 4.2K.
- Across the 11 months ending August 2026, Malibu’s estimated Share of Search among rum brands in New Zealand moved from 21.7% to 19.3%, and its estimated monthly branded searches held steady at 2.2K.

## How did search popularity change for New Zealand rum brands in August 2026?

- In August 2026, Bacardi gained estimated Share of Search among rum brands in New Zealand, from 35.4% to 36.8%.
- In August 2026, Malibu rose from 4th to 3rd among rum brands in New Zealand.

## Month by month

| Month | Bacardi estimated searches | Bacardi Share of Search | Bacardi rank | Malibu estimated searches | Malibu Share of Search | Malibu rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.5K | 35.2% | 1 | 2.2K | 21.7% | 2 |
| Nov 2025 | 4.2K | 38.9% | 1 | 2.3K | 21.4% | 2 |
| Dec 2025 | 7.7K | 39.7% | 1 | 4.6K | 23.4% | 2 |
| Jan 2026 | 3.6K | 36% | 1 | 2.5K | 24.6% | 2 |
| Feb 2026 | 3.2K | 38.6% | 1 | 1.8K | 21.9% | 2 |
| Mar 2026 | 3.2K | 37.8% | 1 | 1.8K | 21% | 2 |
| Apr 2026 | 3.2K | 34.7% | 1 | 2K | 21.2% | 2 |
| May 2026 | 3.8K | 34.9% | 1 | 2K | 18.9% | 3 |
| Jun 2026 | 3.5K | 33.2% | 1 | 2K | 18.9% | 3 |
| Jul 2026 | 4.3K | 35.4% | 1 | 2.3K | 18.9% | 4 |
| Aug 2026 | 4.2K | 36.8% | 1 | 2.2K | 19.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bacardi’s and Malibu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bacardi**: Measured on the search terms “bacardi”, “bacardi 151”, “bacardi 1l”, “bacardi breezer”, “bacardi cocktail”, “bacardi com”, “bacardi gold rum”, “bacardi mixed”, “bacardi mojito”, “bacardi near me”, “bacardi new zealand”, “bacardi nz”, “bacardi online”, “bacardi oro”, “bacardi price”, “bacardi rum”, “bacardi spiced rum”, “bacardi superior rum”, “bacardi superior white rum” and “bacardi white rum”, summed into one figure.
- **Malibu**: Measured on the search terms “malibu coconut rum”, “malibu rum”, “malibu rum 1l”, “malibu rum alcohol”, “malibu rum bottle”, “malibu rum cocktail”, “malibu rum cost”, “malibu spiced rum” and “pineapple rum malibu”, summed into one figure.

- [Bacardi profile](/demand/nz/brands/bacardi)
- [Malibu profile](/demand/nz/brands/malibu)
- [All rum brands in New Zealand](/demand/nz/categories/nz-rum-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bacardi or Malibu?

In August 2026, Bacardi had more branded searches than Malibu among rum brands in New Zealand. Bacardi was estimated to have 4.2K branded searches compared to Malibu’s 2.2K, and held a 36.8% Share of Search versus Malibu’s 19.3%.

## Cite this page

Brandwave. "Bacardi vs Malibu: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bacardi-vs-malibu

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bacardi-vs-malibu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.