--- title: "Bacardi vs Captain Morgan: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bacardi or Captain Morgan? Compare estimated monthly branded-search demand and Share of Search inside the Rum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bacardi-vs-captain-morgan" publisher: "Brandwave" --- # Bacardi vs Captain Morgan: Which is more popular by branded search in New Zealand? Which is more popular in search, Bacardi or Captain Morgan? Compare estimated monthly branded-search demand and Share of Search inside the Rum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bacardi and Captain Morgan - **Competitive set**: Rum brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bacardi Share of Search**: 36.8% - **Captain Morgan Share of Search**: 17.3% ## Which is more popular in search, Bacardi or Captain Morgan? - In August 2026, Bacardi had more branded searches than Captain Morgan among rum brands in New Zealand. Bacardi was estimated to have 4.2K branded searches compared to Captain Morgan’s 1.9K, and held a 36.8% Share of Search versus Captain Morgan’s 17.3%. - Bacardi was ahead of Captain Morgan in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bacardi’s estimated Share of Search among rum brands in New Zealand moved from 35.2% to 36.8%, and its estimated monthly branded searches moved from 3.5K to 4.2K. - Across the 11 months ending August 2026, Captain Morgan’s estimated Share of Search among rum brands in New Zealand moved from 17.2% to 17.3%, and its estimated monthly branded searches moved from 1.7K to 1.9K. ## How did search popularity change for New Zealand rum brands in August 2026? - In August 2026, Kraken overtook Captain Morgan to rank 2nd among rum brands in New Zealand, at 20.6%. - In August 2026, Bacardi gained estimated Share of Search among rum brands in New Zealand, from 35.4% to 36.8%. - In August 2026, Captain Morgan lost estimated Share of Search among rum brands in New Zealand, from 20.1% to 17.3%. ## Month by month | Month | Bacardi estimated searches | Bacardi Share of Search | Bacardi rank | Captain Morgan estimated searches | Captain Morgan Share of Search | Captain Morgan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.5K | 35.2% | 1 | 1.7K | 17.2% | 4 | | Nov 2025 | 4.2K | 38.9% | 1 | 1.6K | 15% | 4 | | Dec 2025 | 7.7K | 39.7% | 1 | 2.4K | 12.4% | 4 | | Jan 2026 | 3.6K | 36% | 1 | 1.6K | 15.7% | 4 | | Feb 2026 | 3.2K | 38.6% | 1 | 1.4K | 17.3% | 3 | | Mar 2026 | 3.2K | 37.8% | 1 | 1.6K | 18.5% | 3 | | Apr 2026 | 3.2K | 34.7% | 1 | 1.5K | 16.5% | 4 | | May 2026 | 3.8K | 34.9% | 1 | 1.9K | 17.4% | 4 | | Jun 2026 | 3.5K | 33.2% | 1 | 1.9K | 17.7% | 4 | | Jul 2026 | 4.3K | 35.4% | 1 | 2.4K | 20.1% | 2 | | Aug 2026 | 4.2K | 36.8% | 1 | 1.9K | 17.3% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bacardi’s and Captain Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bacardi**: Measured on the search terms “bacardi”, “bacardi 151”, “bacardi 1l”, “bacardi breezer”, “bacardi cocktail”, “bacardi com”, “bacardi gold rum”, “bacardi mixed”, “bacardi mojito”, “bacardi near me”, “bacardi new zealand”, “bacardi nz”, “bacardi online”, “bacardi oro”, “bacardi price”, “bacardi rum”, “bacardi spiced rum”, “bacardi superior rum”, “bacardi superior white rum” and “bacardi white rum”, summed into one figure. - **Captain Morgan**: Measured on the search terms “captain morgan”, “captain morgan dark rum”, “captain morgan dark spiced rum”, “captain morgan near me”, “captain morgan nz”, “captain morgan original spiced rum”, “captain morgan rum”, “captain morgan sliced apple”, “captain morgan spiced gold”, “captain morgan spiced rum”, “captainmorgan”, “captainmorgan com” and “captainmorgan rum”, summed into one figure. - [Bacardi profile](/demand/nz/brands/bacardi) - [Captain Morgan profile](/demand/nz/brands/captain-morgan) - [All rum brands in New Zealand](/demand/nz/categories/nz-rum-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bacardi or Captain Morgan? In August 2026, Bacardi had more branded searches than Captain Morgan among rum brands in New Zealand. Bacardi was estimated to have 4.2K branded searches compared to Captain Morgan’s 1.9K, and held a 36.8% Share of Search versus Captain Morgan’s 17.3%. ## Cite this page Brandwave. "Bacardi vs Captain Morgan: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bacardi-vs-captain-morgan This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bacardi-vs-captain-morgan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.