--- title: "Bacardi vs Bundaberg: Which is searched more in New Zealand?" description: "Is Bacardi or Bundaberg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Spiced rum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bacardi-vs-bundaberg" publisher: "Brandwave" --- # Bacardi vs Bundaberg: Which is searched more in New Zealand? Is Bacardi or Bundaberg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Spiced rum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bacardi and Bundaberg - **Competitive set**: Spiced rum brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bacardi Share of Search**: 35.6% - **Bundaberg Share of Search**: 48.5% ## Is Bacardi or Bundaberg more popular in search? - In September 2026, Bundaberg had more branded searches than Bacardi among spiced rum brands in New Zealand. Bundaberg had about 3,210 branded searches, while Bacardi had 2,360. Bundaberg made up 48.5% of all spiced rum brand searches we track, and Bacardi accounted for 35.6%. - The lead changed hands 2 times in the 12 months ending September 2026: Bacardi took it in December 2025, Bundaberg took it in January 2026. - Across the 12 months ending September 2026, Bacardi’s share of searches among spiced rum brands in New Zealand moved from 35.5% to 35.6%, and its estimated monthly branded searches held steady at 2.4K. - Across the 12 months ending September 2026, Bundaberg’s share of searches among spiced rum brands in New Zealand moved from 47.6% to 48.5%, and its estimated monthly branded searches held steady at 3.2K. ## Top spiced rum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither Bacardi nor Bundaberg showed up in any of the four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Bundaberg | 0 of 3 | 0 of 1 | 0 of 4 | | Bacardi | 0 of 3 | 0 of 1 | 0 of 4 | | Captain Morgan | 3 of 3 | 1 of 1 | 4 of 4 | | Havana Club | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about spiced rum brands - Asked ChatGPT "Which spiced rum brand should I buy in New Zealand?": 1. Captain Morgan - Asked ChatGPT "What are the best spiced rum brands in New Zealand?": 1. Captain Morgan - Asked ChatGPT "What's the best spiced rum brand in New Zealand for cocktails?": 1. Captain Morgan - Searched Google, AI Overview "best spiced rum": 1. Captain Morgan Not named in any answer: Bundaberg, Bacardi and Havana Club. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand spiced rum brands in September 2026? Neither Bacardi nor Bundaberg moved beyond provider rounding among spiced rum brands in Sep 2026. ## Month by month | Month | Bacardi estimated searches | Bacardi Share of Search | Bacardi rank | Bundaberg estimated searches | Bundaberg Share of Search | Bundaberg rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 35.5% | 2 | 3.2K | 47.6% | 1 | | Nov 2025 | 2.9K | 41.4% | 2 | 3.2K | 44.8% | 1 | | Dec 2025 | 5.6K | 51.5% | 1 | 3.9K | 35.7% | 2 | | Jan 2026 | 2.5K | 36.3% | 2 | 3.3K | 46.5% | 1 | | Feb 2026 | 2K | 35.7% | 2 | 2.7K | 47.7% | 1 | | Mar 2026 | 2K | 29.2% | 2 | 3.9K | 57.7% | 1 | | Apr 2026 | 2K | 36.4% | 2 | 2.7K | 47.7% | 1 | | May 2026 | 2K | 32.1% | 2 | 3.3K | 51.3% | 1 | | Jun 2026 | 2.1K | 33.2% | 2 | 3.3K | 52.5% | 1 | | Jul 2026 | 2.4K | 35.8% | 2 | 3.2K | 47.9% | 1 | | Aug 2026 | 2.4K | 35.6% | 2 | 3.2K | 48.5% | 1 | | Sep 2026 | 2.4K | 35.6% | 2 | 3.2K | 48.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Bacardi’s and Bundaberg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bacardi**: Measured on the search terms “bacardi”, “bacardi 151”, “bacardi breezer”, “bacardi cocktail”, “bacardi mixed”, “bacardi mojito” and “bacardi oro”, summed into one figure. - **Bundaberg**: Measured on the search terms “brisbane to bundaberg”, “bundaberg”, “bundaberg airport”, “bundaberg brisbane”, “bundaberg central” and “bundaberg city”, summed into one figure. - [Bacardi profile](/demand/nz/brands/bacardi) - [Bundaberg profile](/demand/nz/brands/bundaberg) - [All spiced rum brands in New Zealand](/demand/nz/categories/nz-spiced-rum-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bacardi or Bundaberg more popular in search? In September 2026, Bundaberg had more branded searches than Bacardi among spiced rum brands in New Zealand. Bundaberg had about 3,210 branded searches, while Bacardi had 2,360. Bundaberg made up 48.5% of all spiced rum brand searches we track, and Bacardi accounted for 35.6%. ## Cite this page Brandwave. "Bacardi vs Bundaberg: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bacardi-vs-bundaberg This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bacardi-vs-bundaberg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.