--- title: "BabyRest vs Edwards & Co: Which is searched more in New Zealand?" description: "Is BabyRest or Edwards & Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby bassinet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/babyrest-vs-edwards-and-co" publisher: "Brandwave" --- # BabyRest vs Edwards & Co: Which is searched more in New Zealand? Is BabyRest or Edwards & Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby bassinet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BabyRest and Edwards & Co - **Competitive set**: Baby bassinet brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **BabyRest Share of Search**: 1.3% - **Edwards & Co Share of Search**: 35.2% ## Is BabyRest or Edwards & Co more popular in search? - In September 2026, Edwards & Co had more branded searches than BabyRest among baby bassinet brands in New Zealand. Edwards & Co had about 3,920 branded searches, while BabyRest had 140. Edwards & Co made up 35.2% of all baby bassinet brand searches we track, and BabyRest accounted for 1.3%. - Edwards & Co was ahead of BabyRest in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BabyRest’s share of searches among baby bassinet brands in New Zealand moved from 0.61% to 1.3%, and its estimated monthly branded searches moved from 70 to 140. - Across the 12 months ending September 2026, Edwards & Co’s share of searches among baby bassinet brands in New Zealand moved from 49.9% to 35.2%, and its estimated monthly branded searches moved from 5.7K to 3.9K. ## Top baby bassinet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BabyRest was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Edwards & Co did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Maxi-Cosi | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | BabyRest | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Jengo | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Edwards & Co | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nuna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BabyBjörn | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Phil & Teds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby bassinet brands - Asked ChatGPT "Which baby bassinet brand should I buy in New Zealand?": 1. BabyRest, 2. Maxi-Cosi, 3. Jengo - Asked ChatGPT "What are the best baby bassinet brands in New Zealand?": 1. Maxi-Cosi, 2. BabyRest, 3. Jengo - Asked ChatGPT "What's the best baby bassinet brand in New Zealand for newborn sleep?": 1. Jengo - Searched Google, AI Overview "portable bassinet nz": 1. Maxi-Cosi - Searched Google, AI Overview "baby bassinet brands nz": named none of the brands we track Not named in any answer: Edwards & Co, Nuna, BabyBjörn and Phil & Teds. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand baby bassinet brands in September 2026? - In September 2026, Edwards & Co lost share of searches among baby bassinet brands in New Zealand, from 45.6% to 35.2%. - Estimated monthly branded searches for BabyRest in New Zealand rose 100% over 12 measured months, from 70 to 140 in September 2026. ## Month by month | Month | BabyRest estimated searches | BabyRest Share of Search | BabyRest rank | Edwards & Co estimated searches | Edwards & Co Share of Search | Edwards & Co rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 0.61% | 6 | 5.7K | 49.9% | 1 | | Nov 2025 | 90 | 0.75% | 6 | 5.9K | 49.2% | 1 | | Dec 2025 | 70 | 0.72% | 6 | 4.7K | 48.5% | 1 | | Jan 2026 | 70 | 0.59% | 6 | 5.9K | 49.8% | 1 | | Feb 2026 | 90 | 0.87% | 6 | 4.8K | 46.1% | 1 | | Mar 2026 | 90 | 0.73% | 6 | 5.8K | 47% | 1 | | Apr 2026 | 70 | 0.67% | 6 | 4.7K | 45.3% | 1 | | May 2026 | 90 | 0.83% | 6 | 4.8K | 44.2% | 1 | | Jun 2026 | 140 | 1.2% | 6 | 5.8K | 48.5% | 1 | | Jul 2026 | 170 | 1.5% | 6 | 4.8K | 42.7% | 1 | | Aug 2026 | 210 | 1.7% | 6 | 5.8K | 45.6% | 1 | | Sep 2026 | 140 | 1.3% | 6 | 3.9K | 35.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using BabyRest’s and Edwards & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BabyRest**: Measured on the search term “babyrest”. - **Edwards & Co**: Measured on the search terms “edwards and co” and “edwards co”, summed into one figure. - [BabyRest profile](/demand/nz/brands/babyrest) - [Edwards & Co profile](/demand/nz/brands/edwards-and-co) - [All baby bassinet brands in New Zealand](/demand/nz/categories/nz-baby-bassinet-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BabyRest or Edwards & Co more popular in search? In September 2026, Edwards & Co had more branded searches than BabyRest among baby bassinet brands in New Zealand. Edwards & Co had about 3,920 branded searches, while BabyRest had 140. Edwards & Co made up 35.2% of all baby bassinet brand searches we track, and BabyRest accounted for 1.3%. ## Cite this page Brandwave. "BabyRest vs Edwards & Co: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/babyrest-vs-edwards-and-co This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/babyrest-vs-edwards-and-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.