---
title: "Babylove vs Rascals: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Babylove or Rascals? Compare estimated monthly branded-search demand and Share of Search inside the Nappy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/babylove-vs-rascals"
publisher: "Brandwave"
---

# Babylove vs Rascals: Which is more popular by branded search in New Zealand?

Which is more popular in search, Babylove or Rascals? Compare estimated monthly branded-search demand and Share of Search inside the Nappy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Babylove and Rascals
- **Competitive set**: Nappy brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Babylove Share of Search**: 1.8%
- **Rascals Share of Search**: 8.9%

## Which is more popular in search, Babylove or Rascals?

- In August 2026, Rascals had more branded searches than Babylove among nappy brands in New Zealand. Rascals was estimated to have 3.1K branded searches compared to Babylove’s 630, and held an 8.9% Share of Search versus Babylove’s 1.8%.
- Rascals was ahead of Babylove in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Babylove’s estimated Share of Search among nappy brands in New Zealand moved from 5.1% to 1.8%, and its estimated monthly branded searches moved from 1.2K to 630.
- Across the 11 months ending August 2026, Rascals’ estimated Share of Search among nappy brands in New Zealand moved from 11% to 8.9%, and its estimated monthly branded searches moved from 2.6K to 3.1K.

## How did search popularity change for New Zealand nappy brands in August 2026?

- In August 2026, Babylove lost estimated Share of Search among nappy brands in New Zealand, from 3.7% to 1.8%.
- Estimated monthly branded searches for Rascals in New Zealand rose 20.3% over 11 measured months, from 2.6K to 3.1K in August 2026.

## Month by month

| Month | Babylove estimated searches | Babylove Share of Search | Babylove rank | Rascals estimated searches | Rascals Share of Search | Rascals rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2K | 5.1% | 3 | 2.6K | 11% | 2 |
| Nov 2025 | 1K | 4% | 3 | 2.5K | 9.9% | 2 |
| Dec 2025 | 1.1K | 4.6% | 3 | 2K | 8.7% | 2 |
| Jan 2026 | 1K | 3.9% | 4 | 2.5K | 9.6% | 2 |
| Feb 2026 | 930 | 4.2% | 4 | 2K | 9.3% | 2 |
| Mar 2026 | 900 | 3.2% | 4 | 2.5K | 9% | 2 |
| Apr 2026 | 780 | 3.2% | 5 | 2.5K | 10.3% | 2 |
| May 2026 | 850 | 3.2% | 4 | 2.5K | 9.7% | 2 |
| Jun 2026 | 1.9K | 6.6% | 3 | 2.5K | 8.6% | 2 |
| Jul 2026 | 1.2K | 3.7% | 3 | 3K | 9.1% | 2 |
| Aug 2026 | 630 | 1.8% | 5 | 3.1K | 8.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Babylove’s and Rascals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Babylove**: Measured on the search terms “babylove”, “babylove ezygrow”, “babylove nappies”, “babylove nappy pants”, “babylove near me”, “babylove nz”, “babylove online” and “babylove pull ups”, summed into one figure.
- **Rascals**: Measured on the search terms “little rascals nappies”, “rascals nappies” and “rascals pull ups”, summed into one figure.

- [Babylove profile](/demand/nz/brands/babylove)
- [Rascals profile](/demand/nz/brands/rascals)
- [All nappy brands in New Zealand](/demand/nz/categories/nz-nappy-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Babylove or Rascals?

In August 2026, Rascals had more branded searches than Babylove among nappy brands in New Zealand. Rascals was estimated to have 3.1K branded searches compared to Babylove’s 630, and held an 8.9% Share of Search versus Babylove’s 1.8%.

## Cite this page

Brandwave. "Babylove vs Rascals: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/babylove-vs-rascals

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/babylove-vs-rascals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.