--- title: "Babylove vs Rascal + Friends: Which is more popular in New Zealand?" description: "Is Babylove or Rascal + Friends more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nappy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/babylove-vs-rascal-friends" publisher: "Brandwave" --- # Babylove vs Rascal + Friends: Which is more popular in New Zealand? Is Babylove or Rascal + Friends more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nappy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Babylove and Rascal + Friends - **Competitive set**: Nappy brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Babylove Share of Search**: 2.6% - **Rascal + Friends Share of Search**: 1.4% ## Is Babylove or Rascal + Friends more popular in search? - In October 2026, Babylove had more branded searches than Rascal + Friends among nappy brands in New Zealand. Babylove had about 520 branded searches, while Rascal + Friends had 270. Babylove made up 2.6% of all nappy brand searches we track, and Rascal + Friends accounted for 1.4%. - The lead changed hands 3 times in the 12 months ending October 2026: Babylove took it in June 2026, Rascal + Friends took it in August 2026, Babylove took it in September 2026. - Across the 12 months ending October 2026, Babylove’s share of searches among nappy brands in New Zealand moved from 3.7% to 2.6%, and its estimated monthly branded searches moved from 480 to 520. - Across the 12 months ending October 2026, Rascal + Friends’ share of searches among nappy brands in New Zealand moved from 4.7% to 1.4%, and its estimated monthly branded searches moved from 610 to 270. ## Top nappy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rascal + Friends was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Babylove did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Huggies | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Rascal + Friends | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Rascals | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Pampers | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Treasures | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Babylove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ecoriginals | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about nappy brands - Asked ChatGPT "Which nappy brand should I buy in New Zealand?": 1. Rascals, 2. Huggies, 3. Rascal + Friends, 4. Pampers - Asked ChatGPT "What are the best nappy brands in New Zealand?": 1. Huggies, 2. Rascal + Friends, 3. Pampers, 4. Rascals - Asked ChatGPT "What's the best nappy brand in New Zealand for babies and toddlers?": 1. Rascal + Friends, 2. Huggies, 3. Rascals - Searched Google, AI Overview "newborn nappies": 1. Huggies - Searched Google, AI Overview "cheap nappies": 1. Treasures Not named in any answer: Babylove and Ecoriginals. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand nappy brands in October 2026? - In October 2026, Rascal + Friends lost share of searches among nappy brands in New Zealand, from 2.4% to 1.4%. - In October 2026, Babylove lost share of searches among nappy brands in New Zealand, from 3.4% to 2.6%. ## How has branded search for Babylove and Rascal + Friends changed in New Zealand over the last 12 months? | Month | Babylove estimated searches | Babylove Share of Search | Babylove rank | Rascal + Friends estimated searches | Rascal + Friends Share of Search | Rascal + Friends rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 480 | 3.7% | 6 | 610 | 4.7% | 5 | | Dec 2025 | 480 | 4% | 6 | 490 | 4.1% | 5 | | Jan 2026 | 490 | 3.7% | 6 | 600 | 4.6% | 4 | | Feb 2026 | 450 | 4% | 6 | 600 | 5.4% | 4 | | Mar 2026 | 450 | 3.2% | 6 | 600 | 4.2% | 5 | | Apr 2026 | 320 | 2.6% | 6 | 400 | 3.2% | 5 | | May 2026 | 390 | 3.1% | 6 | 400 | 3.2% | 5 | | Jun 2026 | 960 | 6.7% | 4 | 410 | 2.9% | 6 | | Jul 2026 | 520 | 3.2% | 5 | 410 | 2.5% | 6 | | Aug 2026 | 430 | 2.6% | 6 | 500 | 3% | 5 | | Sep 2026 | 560 | 3.4% | 5 | 400 | 2.4% | 6 | | Oct 2026 | 520 | 2.6% | 5 | 270 | 1.4% | 6 | ## How are Babylove’s and Rascal + Friends’ branded searches counted? Brandwave collects information about searches that people make online using Babylove’s and Rascal + Friends’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Babylove**: Measured on the search terms “babylove”, “babylove ezygrow”, “babylove nappies”, “babylove nappy pants” and “babylove pull ups”, summed into one figure. - **Rascal + Friends**: Measured on the search terms “rascal and friends nappies” and “rascal friends nappies”, summed into one figure. - [Babylove profile](/demand/nz/brands/babylove) - [Rascal + Friends profile](/demand/nz/brands/rascal-friends) - [All nappy brands in New Zealand](/demand/nz/categories/nz-nappy-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Babylove or Rascal + Friends more popular in search? In October 2026, Babylove had more branded searches than Rascal + Friends among nappy brands in New Zealand. Babylove had about 520 branded searches, while Rascal + Friends had 270. Babylove made up 2.6% of all nappy brand searches we track, and Rascal + Friends accounted for 1.4%. ## Cite this page Brandwave. "Babylove vs Rascal + Friends: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/babylove-vs-rascal-friends This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/babylove-vs-rascal-friends. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.