--- title: "BaByliss vs ghd: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, BaByliss or ghd? Compare estimated monthly branded-search demand and Share of Search inside the Hair styling tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/babyliss-vs-ghd-hair" publisher: "Brandwave" --- # BaByliss vs ghd: Which is more popular by branded search in New Zealand? Which is more popular in search, BaByliss or ghd? Compare estimated monthly branded-search demand and Share of Search inside the Hair styling tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BaByliss and ghd - **Competitive set**: Hair styling tool brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **BaByliss Share of Search**: 1.9% - **ghd Share of Search**: 22.4% ## Which is more popular in search, BaByliss or ghd? - In August 2026, ghd had more branded searches than BaByliss among hair styling tool brands in New Zealand. ghd was estimated to have 19.5K branded searches compared to BaByliss’ 1.6K, and held a 22.4% Share of Search versus BaByliss’ 1.9%. - ghd was ahead of BaByliss in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, BaByliss’ estimated Share of Search among hair styling tool brands in New Zealand moved from 1.8% to 1.9%, and its estimated monthly branded searches held steady at 1.6K. - Across the 11 months ending August 2026, ghd’s estimated Share of Search among hair styling tool brands in New Zealand moved from 23% to 22.4%, and its estimated monthly branded searches moved from 19.9K to 19.5K. ## How did search popularity change for New Zealand hair styling tool brands in August 2026? - In August 2026, ghd gained estimated Share of Search among hair styling tool brands in New Zealand, from 20.9% to 22.4%. ## Month by month | Month | BaByliss estimated searches | BaByliss Share of Search | BaByliss rank | ghd estimated searches | ghd Share of Search | ghd rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 1.8% | 5 | 19.9K | 23% | 2 | | Nov 2025 | 1.6K | 1.1% | 5 | 30.6K | 21% | 2 | | Dec 2025 | 1.7K | 1.5% | 5 | 23.8K | 19.9% | 2 | | Jan 2026 | 1.4K | 1.9% | 5 | 14.4K | 18.4% | 2 | | Feb 2026 | 1.4K | 1.9% | 5 | 15.3K | 21.8% | 2 | | Mar 2026 | 1.5K | 2% | 5 | 17.9K | 23.1% | 2 | | Apr 2026 | 1.5K | 1.8% | 5 | 18.1K | 22.3% | 2 | | May 2026 | 1.5K | 1.7% | 5 | 18.2K | 20.9% | 2 | | Jun 2026 | 2K | 2.4% | 5 | 19.4K | 22.8% | 2 | | Jul 2026 | 2K | 2.1% | 5 | 19.2K | 20.9% | 2 | | Aug 2026 | 1.6K | 1.9% | 5 | 19.5K | 22.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using BaByliss’ and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BaByliss**: Measured on the search terms “babyliss”, “babyliss clipper”, “babyliss curler”, “babyliss curling iron”, “babyliss curling wand”, “babyliss foil shaver”, “babyliss hair dryer”, “babyliss hair straightener”, “babyliss hair styler”, “babyliss nano titanium”, “babyliss nano titanium flat iron”, “babyliss near me”, “babyliss nz”, “babyliss online”, “babyliss pro blow dryer”, “babyliss pro clipper”, “babyliss pro foil shaver”, “babyliss pro fx”, “babyliss pro trimmers”, “babyliss shaver”, “babyliss straightener” and “babyliss trimmers”, summed into one figure. - **ghd**: Measured on the search terms “ghd”, “ghd curler”, “ghd duet style”, “ghd gold hair straightener”, “ghd hair”, “ghd hair brushes”, “ghd hair company”, “ghd hair curler”, “ghd hair dryer”, “ghd hair rise”, “ghd hair straightener”, “ghd hair styler”, “ghd hair wand”, “ghd hair waver”, “ghd near me”, “ghd nz”, “ghd online”, “ghd original hair straightener”, “ghd platinum”, “ghd platinum hair straightener”, “ghd platinum plus”, “ghd platinum+ hair straightener”, “ghd straightener”, “ghd v gold styler”, “ghd v styler” and “ghdhair com”, summed into one figure. - [BaByliss profile](/demand/nz/brands/babyliss) - [ghd profile](/demand/nz/brands/ghd-hair) - [All hair styling tool brands in New Zealand](/demand/nz/categories/nz-hair-styling-tool-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, BaByliss or ghd? In August 2026, ghd had more branded searches than BaByliss among hair styling tool brands in New Zealand. ghd was estimated to have 19.5K branded searches compared to BaByliss’ 1.6K, and held a 22.4% Share of Search versus BaByliss’ 1.9%. ## Cite this page Brandwave. "BaByliss vs ghd: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/babyliss-vs-ghd-hair This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/babyliss-vs-ghd-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.