--- title: "BabyCentre vs Tuku Iho: Which is searched more in New Zealand?" description: "Is BabyCentre or Tuku Iho more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pregnancy and baby apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/babycentre-vs-tuku-iho" publisher: "Brandwave" --- # BabyCentre vs Tuku Iho: Which is searched more in New Zealand? Is BabyCentre or Tuku Iho more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pregnancy and baby apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BabyCentre and Tuku Iho - **Competitive set**: Pregnancy and baby apps - **Market**: New Zealand - **Month measured**: Sep 2026 - **BabyCentre Share of Search**: 1.9% - **Tuku Iho Share of Search**: 37.1% ## Is BabyCentre or Tuku Iho more popular in search? - In September 2026, Tuku Iho had more branded searches than BabyCentre among pregnancy and baby apps in New Zealand. Tuku Iho had about 390 branded searches, while BabyCentre had 20. Tuku Iho made up 37.1% of all pregnancy and baby app searches we track, and BabyCentre accounted for 1.9%. - Tuku Iho was ahead of BabyCentre in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BabyCentre’s share of searches among pregnancy and baby apps in New Zealand moved from 1.3% to 1.9%, and its estimated monthly branded searches moved from 10 to 20. - Across the 12 months ending September 2026, Tuku Iho’s share of searches among pregnancy and baby apps in New Zealand moved from 13.8% to 37.1%, and its estimated monthly branded searches moved from 110 to 390. ## Top pregnancy and baby apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tuku Iho was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. BabyCentre did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pregnancy+ | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Tuku Iho | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Whānau Āwhina Plunket | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Huckleberry | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | The Bump | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BabyCentre | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pregnancy and baby apps - Asked ChatGPT "Which pregnancy or baby app should I use in New Zealand?": 1. Pregnancy+, 2. Whānau Āwhina Plunket - Asked ChatGPT "What are the best pregnancy and baby apps in New Zealand?": 1. Pregnancy+, 2. Tuku Iho, 3. Whānau Āwhina Plunket - Asked ChatGPT "What's the best pregnancy or baby app in New Zealand for new parents?": 1. Pregnancy+, 2. Tuku Iho, 3. Whānau Āwhina Plunket - Searched Google, AI Overview "parenting app nz": named none of the brands we track - Searched Google, AI Overview "baby sleep app": 1. Huckleberry Not named in any answer: The Bump and BabyCentre. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pregnancy and baby apps in September 2026? - In September 2026, Tuku Iho gained share of searches among pregnancy and baby apps in New Zealand, from 28.9% to 37.1%. - In September 2026, BabyCentre gained share of searches among pregnancy and baby apps in New Zealand, from 1.1% to 1.9%. ## Month by month | Month | BabyCentre estimated searches | BabyCentre Share of Search | BabyCentre rank | Tuku Iho estimated searches | Tuku Iho Share of Search | Tuku Iho rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 1.3% | 6 | 110 | 13.8% | 5 | | Nov 2025 | 10 | 1.2% | 6 | 90 | 11% | 5 | | Dec 2025 | 20 | 3.4% | 6 | 50 | 8.5% | 5 | | Jan 2026 | 10 | 1.3% | 6 | 90 | 11.4% | 5 | | Feb 2026 | 30 | 4.3% | 6 | 140 | 20% | 2 | | Mar 2026 | 10 | 1.1% | 6 | 170 | 18.7% | 3 | | Apr 2026 | 10 | 1.6% | 6 | 110 | 17.5% | 5 | | May 2026 | 10 | 1.1% | 6 | 260 | 29.5% | 1 | | Jun 2026 | 10 | 1.2% | 6 | 210 | 25.6% | 1 | | Jul 2026 | 10 | 1.1% | 6 | 260 | 27.4% | 1 | | Aug 2026 | 10 | 1.1% | 6 | 260 | 28.9% | 1 | | Sep 2026 | 20 | 1.9% | 6 | 390 | 37.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using BabyCentre’s and Tuku Iho’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BabyCentre**: Measured on the search term “babycentre”. - **Tuku Iho**: Measured on the search term “tuku iho”. - [BabyCentre profile](/demand/nz/brands/babycentre) - [Tuku Iho profile](/demand/nz/brands/tuku-iho) - [All pregnancy and baby apps in New Zealand](/demand/nz/categories/nz-pregnancy-and-baby-apps): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BabyCentre or Tuku Iho more popular in search? In September 2026, Tuku Iho had more branded searches than BabyCentre among pregnancy and baby apps in New Zealand. Tuku Iho had about 390 branded searches, while BabyCentre had 20. Tuku Iho made up 37.1% of all pregnancy and baby app searches we track, and BabyCentre accounted for 1.9%. ## Cite this page Brandwave. "BabyCentre vs Tuku Iho: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/babycentre-vs-tuku-iho This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/babycentre-vs-tuku-iho. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.