---
title: "BabyCentre vs Pregnancy+: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, BabyCentre or Pregnancy+? Compare estimated monthly branded-search demand and Share of Search inside the Pregnancy and baby apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/babycentre-vs-pregnancy"
publisher: "Brandwave"
---

# BabyCentre vs Pregnancy+: Which is more popular by branded search in New Zealand?

Which is more popular in search, BabyCentre or Pregnancy+? Compare estimated monthly branded-search demand and Share of Search inside the Pregnancy and baby apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BabyCentre and Pregnancy+
- **Competitive set**: Pregnancy and baby apps
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **BabyCentre Share of Search**: 0.47%
- **Pregnancy+ Share of Search**: 90.2%

## Which is more popular in search, BabyCentre or Pregnancy+?

- In August 2026, Pregnancy+ had more branded searches than BabyCentre among pregnancy and baby apps in New Zealand. Pregnancy+ was estimated to have 3.9K branded searches compared to BabyCentre’s 20, and held a 90.2% Share of Search versus BabyCentre’s 0.47%.
- Pregnancy+ was ahead of BabyCentre in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BabyCentre’s estimated Share of Search among pregnancy and baby apps in New Zealand moved from 0.26% to 0.47%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 11 months ending August 2026, Pregnancy+’s estimated Share of Search among pregnancy and baby apps in New Zealand moved from 85% to 90.2%, and its estimated monthly branded searches moved from 3.2K to 3.9K.

## How did search popularity change for New Zealand pregnancy and baby apps in August 2026?

- In August 2026, Pregnancy+ lost estimated Share of Search among pregnancy and baby apps in New Zealand, from 92.9% to 90.2%.
- Estimated monthly branded searches for BabyCentre in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

## Month by month

| Month | BabyCentre estimated searches | BabyCentre Share of Search | BabyCentre rank | Pregnancy+ estimated searches | Pregnancy+ Share of Search | Pregnancy+ rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 0.26% | 4 | 3.2K | 85% | 1 |
| Nov 2025 | 10 | 0.27% | 4 | 3.3K | 86.4% | 1 |
| Dec 2025 | 30 | 0.57% | 4 | 4.7K | 90.8% | 1 |
| Jan 2026 | 10 | 0.27% | 4 | 3.3K | 86.2% | 1 |
| Feb 2026 | 40 | 1.3% | 4 | 2.7K | 85% | 1 |
| Mar 2026 | 10 | 0.22% | 4 | 3.9K | 86.9% | 1 |
| Apr 2026 | 10 | 0.27% | 4 | 3.2K | 86.9% | 1 |
| May 2026 | 30 | 0.8% | 4 | 3.2K | 86.1% | 1 |
| Jun 2026 | 10 | 0.23% | 4 | 3.9K | 89.7% | 1 |
| Jul 2026 | 10 | 0.16% | 4 | 5.8K | 92.9% | 1 |
| Aug 2026 | 20 | 0.47% | 4 | 3.9K | 90.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using BabyCentre’s and Pregnancy+’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BabyCentre**: Measured on the search terms “babycentre”, “babycentre co uk” and “babycentre nz”, summed into one figure.
- **Pregnancy+**: Measured on the search terms “pregnancy”, “pregnancy app”, “pregnancy near me”, “pregnancy nz”, “pregnancy online” and “pregnancy plus app”, summed into one figure.

- [BabyCentre profile](/demand/nz/brands/babycentre)
- [Pregnancy+ profile](/demand/nz/brands/pregnancy)
- [All pregnancy and baby apps in New Zealand](/demand/nz/categories/nz-pregnancy-and-baby-apps): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BabyCentre or Pregnancy+?

In August 2026, Pregnancy+ had more branded searches than BabyCentre among pregnancy and baby apps in New Zealand. Pregnancy+ was estimated to have 3.9K branded searches compared to BabyCentre’s 20, and held a 90.2% Share of Search versus BabyCentre’s 0.47%.

## Cite this page

Brandwave. "BabyCentre vs Pregnancy+: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/babycentre-vs-pregnancy

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/babycentre-vs-pregnancy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.