---
title: "BabyCentre vs Huckleberry: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, BabyCentre or Huckleberry? Compare estimated monthly branded-search demand and Share of Search inside the Pregnancy and baby apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/babycentre-vs-huckleberry"
publisher: "Brandwave"
---

# BabyCentre vs Huckleberry: Which is more popular by branded search in New Zealand?

Which is more popular in search, BabyCentre or Huckleberry? Compare estimated monthly branded-search demand and Share of Search inside the Pregnancy and baby apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BabyCentre and Huckleberry
- **Competitive set**: Pregnancy and baby apps
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **BabyCentre Share of Search**: 0.47%
- **Huckleberry Share of Search**: 6.5%

## Which is more popular in search, BabyCentre or Huckleberry?

- In August 2026, Huckleberry had more branded searches than BabyCentre among pregnancy and baby apps in New Zealand. Huckleberry was estimated to have 280 branded searches compared to BabyCentre’s 20, and held a 6.5% Share of Search versus BabyCentre’s 0.47%.
- Huckleberry was ahead of BabyCentre in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BabyCentre’s estimated Share of Search among pregnancy and baby apps in New Zealand moved from 0.26% to 0.47%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 11 months ending August 2026, Huckleberry’s estimated Share of Search among pregnancy and baby apps in New Zealand moved from 8.9% to 6.5%, and its estimated monthly branded searches moved from 340 to 280.

## How did search popularity change for New Zealand pregnancy and baby apps in August 2026?

- In August 2026, Huckleberry gained estimated Share of Search among pregnancy and baby apps in New Zealand, from 4.5% to 6.5%.
- Estimated monthly branded searches for BabyCentre in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

## Month by month

| Month | BabyCentre estimated searches | BabyCentre Share of Search | BabyCentre rank | Huckleberry estimated searches | Huckleberry Share of Search | Huckleberry rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 0.26% | 4 | 340 | 8.9% | 2 |
| Nov 2025 | 10 | 0.27% | 4 | 330 | 8.8% | 2 |
| Dec 2025 | 30 | 0.57% | 4 | 330 | 6.3% | 2 |
| Jan 2026 | 10 | 0.27% | 4 | 330 | 8.8% | 2 |
| Feb 2026 | 40 | 1.3% | 4 | 310 | 9.9% | 2 |
| Mar 2026 | 10 | 0.22% | 4 | 360 | 8% | 2 |
| Apr 2026 | 10 | 0.27% | 4 | 350 | 9.6% | 2 |
| May 2026 | 30 | 0.8% | 4 | 340 | 9.1% | 2 |
| Jun 2026 | 10 | 0.23% | 4 | 250 | 5.7% | 2 |
| Jul 2026 | 10 | 0.16% | 4 | 280 | 4.5% | 2 |
| Aug 2026 | 20 | 0.47% | 4 | 280 | 6.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using BabyCentre’s and Huckleberry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BabyCentre**: Measured on the search terms “babycentre”, “babycentre co uk” and “babycentre nz”, summed into one figure.
- **Huckleberry**: Measured on the search terms “huckleberry app”, “huckleberry grocery”, “huckleberry near me”, “huckleberry nz”, “huckleberry organic”, “huckleberry sleep” and “huckleberry store”, summed into one figure.

- [BabyCentre profile](/demand/nz/brands/babycentre)
- [Huckleberry profile](/demand/nz/brands/huckleberry)
- [All pregnancy and baby apps in New Zealand](/demand/nz/categories/nz-pregnancy-and-baby-apps): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BabyCentre or Huckleberry?

In August 2026, Huckleberry had more branded searches than BabyCentre among pregnancy and baby apps in New Zealand. Huckleberry was estimated to have 280 branded searches compared to BabyCentre’s 20, and held a 6.5% Share of Search versus BabyCentre’s 0.47%.

## Cite this page

Brandwave. "BabyCentre vs Huckleberry: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/babycentre-vs-huckleberry

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/babycentre-vs-huckleberry. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.