--- title: "BabyBjörn vs Tula: Which is searched more in New Zealand?" description: "Is BabyBjörn or Tula more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby carrier brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/babybjorn-vs-tula" publisher: "Brandwave" --- # BabyBjörn vs Tula: Which is searched more in New Zealand? Is BabyBjörn or Tula more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby carrier brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BabyBjörn and Tula - **Competitive set**: Baby carrier brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **BabyBjörn Share of Search**: 19.7% - **Tula Share of Search**: 0.48% ## Is BabyBjörn or Tula more popular in search? - In September 2026, BabyBjörn had more branded searches than Tula among baby carrier brands in New Zealand. BabyBjörn had about 1,650 branded searches, while Tula had 40. BabyBjörn made up 19.7% of all baby carrier brand searches we track, and Tula accounted for 0.48%. - BabyBjörn was ahead of Tula in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BabyBjörn’s share of searches among baby carrier brands in New Zealand moved from 22.5% to 19.7%, and its estimated monthly branded searches moved from 1.5K to 1.6K. - Across the 12 months ending September 2026, Tula’s share of searches among baby carrier brands in New Zealand moved from 0.61% to 0.48%, and its estimated monthly branded searches held steady at 40. ## Top baby carrier brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, BabyBjörn appeared in all four answers. Tula was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. BabyBjörn was listed before Tula in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ergobaby | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | BabyBjörn | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Boba | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Tula | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Artipoppe | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about baby carrier brands - Asked ChatGPT "Which baby carrier brand should I buy in New Zealand?": 1. Ergobaby, 2. Boba, 3. BabyBjörn - Asked ChatGPT "What are the best baby carrier brands in New Zealand?": 1. Ergobaby, 2. BabyBjörn, 3. Tula, 4. Boba - Asked ChatGPT "What's the best baby carrier brand in New Zealand for hands free carrying?": 1. Ergobaby, 2. BabyBjörn, 3. Tula - Searched Google, AI Overview "best baby carrier": 1. Ergobaby, 2. Boba, 3. BabyBjörn Not named in any answer: Artipoppe. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand baby carrier brands in September 2026? - In September 2026, BabyBjörn gained share of searches among baby carrier brands in New Zealand, from 17.5% to 19.7%. ## Month by month | Month | BabyBjörn estimated searches | BabyBjörn Share of Search | BabyBjörn rank | Tula estimated searches | Tula Share of Search | Tula rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5K | 22.5% | 2 | 40 | 0.61% | 5 | | Nov 2025 | 1.1K | 17.7% | 3 | 50 | 0.78% | 5 | | Dec 2025 | 1K | 21.3% | 3 | 50 | 1% | 5 | | Jan 2026 | 1.4K | 21.2% | 2 | 70 | 1% | 5 | | Feb 2026 | 1.3K | 20.4% | 2 | 40 | 0.65% | 5 | | Mar 2026 | 1.4K | 20% | 3 | 30 | 0.44% | 5 | | Apr 2026 | 1.3K | 18.5% | 3 | 50 | 0.74% | 5 | | May 2026 | 1.5K | 20.5% | 3 | 30 | 0.41% | 5 | | Jun 2026 | 1.5K | 21.7% | 3 | 40 | 0.59% | 5 | | Jul 2026 | 1.4K | 19.3% | 3 | 30 | 0.42% | 5 | | Aug 2026 | 1.3K | 17.5% | 3 | 20 | 0.27% | 5 | | Sep 2026 | 1.6K | 19.7% | 3 | 40 | 0.48% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using BabyBjörn’s and Tula’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BabyBjörn**: Measured on the search terms “baby bjorn”, “baby bjorn carrier”, “babybjorn”, “babybjorn carrier”, “babybjorn harmony carrier”, “harmony babybjorn” and “travel cot babybjorn”, summed into one figure. - **Tula**: Measured on the search term “tula carrier”. - [BabyBjörn profile](/demand/nz/brands/babybjorn) - [Tula profile](/demand/nz/brands/tula) - [All baby carrier brands in New Zealand](/demand/nz/categories/nz-baby-carrier-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BabyBjörn or Tula more popular in search? In September 2026, BabyBjörn had more branded searches than Tula among baby carrier brands in New Zealand. BabyBjörn had about 1,650 branded searches, while Tula had 40. BabyBjörn made up 19.7% of all baby carrier brand searches we track, and Tula accounted for 0.48%. ## Cite this page Brandwave. "BabyBjörn vs Tula: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/babybjorn-vs-tula This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/babybjorn-vs-tula. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.