--- title: "BabyBjörn vs Phil & Teds: Which is searched more in New Zealand?" description: "Is BabyBjörn or Phil & Teds more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby bassinet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/babybjorn-vs-phil-and-teds" publisher: "Brandwave" --- # BabyBjörn vs Phil & Teds: Which is searched more in New Zealand? Is BabyBjörn or Phil & Teds more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby bassinet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BabyBjörn and Phil & Teds - **Competitive set**: Baby bassinet brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **BabyBjörn Share of Search**: 5.7% - **Phil & Teds Share of Search**: 5.3% ## Is BabyBjörn or Phil & Teds more popular in search? - In September 2026, BabyBjörn and Phil & Teds were level in searches among baby bassinet brands in New Zealand, with an estimated 640 versus 590 branded searches, at 5.7% and 5.3% of the total. - The lead changed hands 3 times in the 12 months ending September 2026: BabyBjörn took it in April 2026, Phil & Teds took it in May 2026, BabyBjörn took it in September 2026. - Across the 12 months ending September 2026, BabyBjörn’s share of searches among baby bassinet brands in New Zealand moved from 5.1% to 5.7%, and its estimated monthly branded searches moved from 580 to 640. - Across the 12 months ending September 2026, Phil & Teds’ share of searches among baby bassinet brands in New Zealand moved from 6.3% to 5.3%, and its estimated monthly branded searches moved from 720 to 590. ## Top baby bassinet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither BabyBjörn nor Phil & Teds showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Maxi-Cosi | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | BabyRest | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Jengo | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Edwards & Co | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nuna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BabyBjörn | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Phil & Teds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby bassinet brands - Asked ChatGPT "Which baby bassinet brand should I buy in New Zealand?": 1. BabyRest, 2. Maxi-Cosi, 3. Jengo - Asked ChatGPT "What are the best baby bassinet brands in New Zealand?": 1. Maxi-Cosi, 2. BabyRest, 3. Jengo - Asked ChatGPT "What's the best baby bassinet brand in New Zealand for newborn sleep?": 1. Jengo - Searched Google, AI Overview "portable bassinet nz": 1. Maxi-Cosi - Searched Google, AI Overview "baby bassinet brands nz": named none of the brands we track Not named in any answer: Edwards & Co, Nuna, BabyBjörn and Phil & Teds. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand baby bassinet brands in September 2026? - In September 2026, BabyBjörn overtook Phil & Teds to rank 4th among baby bassinet brands in New Zealand, with 5.7% of the searches. - In September 2026, Phil & Teds gained share of searches among baby bassinet brands in New Zealand, from 4.6% to 5.3%. ## Month by month | Month | BabyBjörn estimated searches | BabyBjörn Share of Search | BabyBjörn rank | Phil & Teds estimated searches | Phil & Teds Share of Search | Phil & Teds rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 580 | 5.1% | 5 | 720 | 6.3% | 4 | | Nov 2025 | 530 | 4.4% | 5 | 720 | 6% | 4 | | Dec 2025 | 430 | 4.4% | 5 | 590 | 6.1% | 4 | | Jan 2026 | 540 | 4.6% | 5 | 720 | 6.1% | 4 | | Feb 2026 | 360 | 3.5% | 5 | 590 | 5.7% | 4 | | Mar 2026 | 480 | 3.9% | 5 | 720 | 5.8% | 4 | | Apr 2026 | 520 | 5% | 4 | 480 | 4.6% | 5 | | May 2026 | 510 | 4.7% | 5 | 590 | 5.4% | 4 | | Jun 2026 | 570 | 4.8% | 5 | 590 | 4.9% | 4 | | Jul 2026 | 550 | 4.9% | 5 | 720 | 6.4% | 4 | | Aug 2026 | 580 | 4.6% | 5 | 590 | 4.6% | 4 | | Sep 2026 | 640 | 5.7% | 4 | 590 | 5.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using BabyBjörn’s and Phil & Teds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BabyBjörn**: Measured on the search terms “baby bjorn”, “babybjorn”, “harmony babybjorn” and “travel cot babybjorn”, summed into one figure. - **Phil & Teds**: Measured on the search terms “phil & teds”, “phil&teds” and “philteds”, summed into one figure. - [BabyBjörn profile](/demand/nz/brands/babybjorn) - [Phil & Teds profile](/demand/nz/brands/phil-and-teds) - [All baby bassinet brands in New Zealand](/demand/nz/categories/nz-baby-bassinet-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BabyBjörn or Phil & Teds more popular in search? In September 2026, BabyBjörn and Phil & Teds were level in searches among baby bassinet brands in New Zealand, with an estimated 640 versus 590 branded searches, at 5.7% and 5.3% of the total. ## Cite this page Brandwave. "BabyBjörn vs Phil & Teds: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/babybjorn-vs-phil-and-teds This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/babybjorn-vs-phil-and-teds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.