--- title: "Baby Jogger vs Phil & Teds: Which is searched more in New Zealand?" description: "Is Baby Jogger or Phil & Teds more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pram and stroller brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/baby-jogger-vs-phil-and-teds" publisher: "Brandwave" --- # Baby Jogger vs Phil & Teds: Which is searched more in New Zealand? Is Baby Jogger or Phil & Teds more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pram and stroller brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Baby Jogger and Phil & Teds - **Competitive set**: Pram and stroller brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Baby Jogger Share of Search**: 4.8% - **Phil & Teds Share of Search**: 3.8% ## Is Baby Jogger or Phil & Teds more popular in search? - In September 2026, Baby Jogger had more branded searches than Phil & Teds among pram and stroller brands in New Zealand. Baby Jogger had about 880 branded searches, while Phil & Teds had 690. Baby Jogger made up 4.8% of all pram and stroller brand searches we track, and Phil & Teds accounted for 3.8%. - The lead changed hands once in the 12 months ending September 2026: Baby Jogger took it in September 2026. - Across the 12 months ending September 2026, Baby Jogger’s share of searches among pram and stroller brands in New Zealand moved from 3.5% to 4.8%, and its estimated monthly branded searches moved from 720 to 880. - Across the 12 months ending September 2026, Phil & Teds’ share of searches among pram and stroller brands in New Zealand moved from 4.1% to 3.8%, and its estimated monthly branded searches moved from 860 to 690. ## Top pram and stroller brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Baby Jogger was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Phil & Teds did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Edwards & Co | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Mountain Buggy | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Bugaboo | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | UPPAbaby | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Baby Jogger | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Joolz | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Cybex | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Phil & Teds | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Babyzen | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about pram and stroller brands - Asked ChatGPT "Which pram or stroller brand should I buy in New Zealand?": 1. Bugaboo, 2. UPPAbaby, 3. Edwards & Co, 4. Baby Jogger, 5. Joolz, 6. Mountain Buggy - Asked ChatGPT "What are the best pram and stroller brands in New Zealand?": 1. Edwards & Co, 2. Mountain Buggy, 3. Bugaboo, 4. UPPAbaby, 5. Baby Jogger - Asked ChatGPT "What's the best pram or stroller brand in New Zealand for a newborn?": 1. Edwards & Co, 2. Mountain Buggy, 3. Bugaboo - Searched Google, AI Overview "best stroller nz": 1. Edwards & Co, 2. UPPAbaby, 3. Mountain Buggy Not named in any answer: Cybex, Phil & Teds and Babyzen. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pram and stroller brands in September 2026? - In September 2026, Baby Jogger overtook Cybex and 2 others to rank 5th among pram and stroller brands in New Zealand, with 4.8% of the searches. - Estimated monthly branded searches for Phil & Teds in New Zealand fell 19.8% over 12 measured months, from 860 to 690 in September 2026. ## Month by month | Month | Baby Jogger estimated searches | Baby Jogger Share of Search | Baby Jogger rank | Phil & Teds estimated searches | Phil & Teds Share of Search | Phil & Teds rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 3.5% | 7 | 860 | 4.1% | 6 | | Nov 2025 | 480 | 2.2% | 8 | 860 | 3.9% | 5 | | Dec 2025 | 390 | 2.4% | 8 | 670 | 4.1% | 5 | | Jan 2026 | 590 | 2.7% | 7 | 870 | 3.9% | 5 | | Feb 2026 | 480 | 2.8% | 7 | 680 | 4% | 6 | | Mar 2026 | 590 | 2.9% | 7 | 830 | 4.1% | 6 | | Apr 2026 | 390 | 2.2% | 7 | 580 | 3.3% | 6 | | May 2026 | 480 | 2.6% | 7 | 680 | 3.7% | 6 | | Jun 2026 | 390 | 2% | 8 | 690 | 3.6% | 6 | | Jul 2026 | 390 | 2.1% | 7 | 830 | 4.5% | 5 | | Aug 2026 | 390 | 1.9% | 8 | 690 | 3.4% | 6 | | Sep 2026 | 880 | 4.8% | 5 | 690 | 3.8% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Baby Jogger’s and Phil & Teds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Baby Jogger**: Measured on the search term “baby jogger”. - **Phil & Teds**: Measured on the search terms “phil & teds”, “phil&teds”, “phil&teds buggy”, “phil&teds stroller”, “philteds” and “philteds stroller”, summed into one figure. - [Baby Jogger profile](/demand/nz/brands/baby-jogger) - [Phil & Teds profile](/demand/nz/brands/phil-and-teds) - [All pram and stroller brands in New Zealand](/demand/nz/categories/nz-pram-and-stroller-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Baby Jogger or Phil & Teds more popular in search? In September 2026, Baby Jogger had more branded searches than Phil & Teds among pram and stroller brands in New Zealand. Baby Jogger had about 880 branded searches, while Phil & Teds had 690. Baby Jogger made up 4.8% of all pram and stroller brand searches we track, and Phil & Teds accounted for 3.8%. ## Cite this page Brandwave. "Baby Jogger vs Phil & Teds: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/baby-jogger-vs-phil-and-teds This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/baby-jogger-vs-phil-and-teds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.