--- title: "Baby Factory vs Baby On The Move: Which is searched more in New Zealand?" description: "Is Baby Factory or Baby On The Move more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the baby and nursery retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/baby-factory-vs-baby-on-the-move" publisher: "Brandwave" --- # Baby Factory vs Baby On The Move: Which is searched more in New Zealand? Is Baby Factory or Baby On The Move more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the baby and nursery retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Baby Factory and Baby On The Move - **Competitive set**: baby and nursery retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Baby Factory Share of Search**: 26.6% - **Baby On The Move Share of Search**: 14.5% ## Is Baby Factory or Baby On The Move more popular in search? - In September 2026, Baby Factory had more branded searches than Baby On The Move among baby and nursery retailers in New Zealand. Baby Factory had about 27,100 branded searches, while Baby On The Move had 14,800. Baby Factory made up 26.6% of all baby and nursery retailer searches we track, and Baby On The Move accounted for 14.5%. - Baby Factory was ahead of Baby On The Move in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Baby Factory’s share of searches among baby and nursery retailers in New Zealand moved from 27% to 26.6%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, Baby On The Move’s share of searches among baby and nursery retailers in New Zealand moved from 14.8% to 14.5%, and its estimated monthly branded searches moved from 18.1K to 14.8K. ## Top baby and nursery retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Baby Factory and Baby On The Move were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Baby On The Move was listed before Baby Factory in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Baby On The Move | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Baby Factory | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Baby Bunting NZ | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Mocka | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | The Sleep Store | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Mom Store | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Little & Loved | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about baby and nursery retailers - Asked ChatGPT "Which baby and nursery retailer should I shop at in New Zealand?": 1. Baby On The Move, 2. Baby Factory - Asked ChatGPT "What are the best baby and nursery retailers in New Zealand?": 1. Baby Bunting NZ, 2. Baby On The Move, 3. Baby Factory, 4. Mocka - Asked ChatGPT "What's the best baby and nursery retailer in New Zealand for newborn essentials?": 1. Baby Factory, 2. Baby On The Move - Searched Google, AI Overview "newborn essentials nz": named none of the brands we track Not named in any answer: The Sleep Store, Mom Store and Little & Loved. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand baby and nursery retailers in September 2026? - Baby On The Move’s share of searches among baby and nursery retailers in New Zealand has gained ground for 3 months in a row, from 12.7% to 14.5% in September 2026. - Estimated monthly branded searches for Baby Factory in New Zealand fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## Month by month | Month | Baby Factory estimated searches | Baby Factory Share of Search | Baby Factory rank | Baby On The Move estimated searches | Baby On The Move Share of Search | Baby On The Move rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 27% | 1 | 18.1K | 14.8% | 5 | | Nov 2025 | 33.1K | 23.6% | 2 | 22.2K | 15.8% | 5 | | Dec 2025 | 33.1K | 29.8% | 1 | 14.8K | 13.3% | 5 | | Jan 2026 | 27.1K | 25.7% | 2 | 14.8K | 14% | 5 | | Feb 2026 | 27.1K | 27.1% | 1 | 14.8K | 14.8% | 5 | | Mar 2026 | 33.1K | 30.3% | 1 | 14.8K | 13.5% | 5 | | Apr 2026 | 33.1K | 30.4% | 1 | 14.8K | 13.6% | 5 | | May 2026 | 33.1K | 29.1% | 1 | 14.8K | 13% | 5 | | Jun 2026 | 33.1K | 28.4% | 1 | 14.8K | 12.7% | 5 | | Jul 2026 | 33.1K | 30.7% | 1 | 14.8K | 13.7% | 5 | | Aug 2026 | 27.1K | 26.3% | 1 | 14.8K | 14.4% | 5 | | Sep 2026 | 27.1K | 26.6% | 1 | 14.8K | 14.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Baby Factory’s and Baby On The Move’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Baby Factory**: Measured on the search term “babyfactory”. - **Baby On The Move**: Measured on the search term “babyonthemove”. - [Baby Factory profile](/demand/nz/brands/baby-factory) - [Baby On The Move profile](/demand/nz/brands/baby-on-the-move) - [All baby and nursery retailers in New Zealand](/demand/nz/categories/nz-baby-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Baby Factory or Baby On The Move more popular in search? In September 2026, Baby Factory had more branded searches than Baby On The Move among baby and nursery retailers in New Zealand. Baby Factory had about 27,100 branded searches, while Baby On The Move had 14,800. Baby Factory made up 26.6% of all baby and nursery retailer searches we track, and Baby On The Move accounted for 14.5%. ## Cite this page Brandwave. "Baby Factory vs Baby On The Move: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/baby-factory-vs-baby-on-the-move This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/baby-factory-vs-baby-on-the-move. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.