---
title: "Baby Brezza vs Pigeon: Which is searched more in New Zealand?"
description: "Is Baby Brezza or Pigeon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby bottle warmer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/baby-brezza-vs-pigeon"
publisher: "Brandwave"
---

# Baby Brezza vs Pigeon: Which is searched more in New Zealand?

Is Baby Brezza or Pigeon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby bottle warmer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Baby Brezza and Pigeon
- **Competitive set**: Baby bottle warmer brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Baby Brezza Share of Search**: 12.9%
- **Pigeon Share of Search**: 35.2%

## Is Baby Brezza or Pigeon more popular in search?

- In September 2026, Pigeon had more branded searches than Baby Brezza among baby bottle warmer brands in New Zealand. Pigeon had about 2,400 branded searches, while Baby Brezza had 880. Pigeon made up 35.2% of all baby bottle warmer brand searches we track, and Baby Brezza accounted for 12.9%.
- Pigeon was ahead of Baby Brezza in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Baby Brezza’s share of searches among baby bottle warmer brands in New Zealand moved from 16.7% to 12.9%, and its estimated monthly branded searches held steady at 880.
- Across the 12 months ending September 2026, Pigeon’s share of searches among baby bottle warmer brands in New Zealand moved from 30.4% to 35.2%, and its estimated monthly branded searches moved from 1.6K to 2.4K.

## Top baby bottle warmer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Baby Brezza was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pigeon did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Philips Avent | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Baby Brezza | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Tommee Tippee | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Dr. Brown's | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Pigeon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about baby bottle warmer brands

- Asked ChatGPT "Which baby bottle warmer brand should I buy in New Zealand?": 1. Philips Avent, 2. Baby Brezza, 3. Tommee Tippee
- Asked ChatGPT "What are the best baby bottle warmer brands in New Zealand?": 1. Philips Avent, 2. Baby Brezza, 3. Tommee Tippee
- Asked ChatGPT "What's the best baby bottle warmer brand in New Zealand for quick feeds?": 1. Philips Avent, 2. Tommee Tippee, 3. Baby Brezza
- Searched Google, AI Overview "bottle warmer nz": 1. Philips Avent, 2. Baby Brezza, 3. Tommee Tippee, 4. Dr. Brown's
- Searched Google, AI Overview "portable bottle warmer": named none of the brands we track

Not named in any answer: Pigeon.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How did search popularity change for New Zealand baby bottle warmer brands in September 2026?

- In September 2026, Pigeon gained share of searches among baby bottle warmer brands in New Zealand, from 33.9% to 35.2%.
- In September 2026, Baby Brezza lost share of searches among baby bottle warmer brands in New Zealand, from 14.1% to 12.9%.

## Month by month

| Month | Baby Brezza estimated searches | Baby Brezza Share of Search | Baby Brezza rank | Pigeon estimated searches | Pigeon Share of Search | Pigeon rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 880 | 16.7% | 3 | 1.6K | 30.4% | 2 |
| Nov 2025 | 720 | 15.1% | 3 | 1.6K | 33.6% | 2 |
| Dec 2025 | 720 | 16.2% | 3 | 1.3K | 29.3% | 2 |
| Jan 2026 | 880 | 15.5% | 3 | 1.9K | 33.5% | 2 |
| Feb 2026 | 720 | 14.9% | 3 | 1.6K | 33.2% | 2 |
| Mar 2026 | 720 | 13% | 3 | 1.9K | 34.2% | 2 |
| Apr 2026 | 720 | 13.8% | 3 | 1.9K | 36.5% | 1 |
| May 2026 | 720 | 12.8% | 3 | 1.9K | 33.8% | 2 |
| Jun 2026 | 880 | 14% | 3 | 2.4K | 38.1% | 1 |
| Jul 2026 | 1K | 14.5% | 3 | 2.4K | 34.9% | 2 |
| Aug 2026 | 1K | 14.1% | 3 | 2.4K | 33.9% | 2 |
| Sep 2026 | 880 | 12.9% | 3 | 2.4K | 35.2% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Baby Brezza’s and Pigeon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Baby Brezza**: Measured on the search term “baby brezza”.
- **Pigeon**: Measured on the search terms “pigeon baby” and “pigeon bottles”, summed into one figure.

- [Baby Brezza profile](/demand/nz/brands/baby-brezza)
- [Pigeon profile](/demand/nz/brands/pigeon)
- [All baby bottle warmer brands in New Zealand](/demand/nz/categories/nz-baby-bottle-warmer-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Baby Brezza or Pigeon more popular in search?

In September 2026, Pigeon had more branded searches than Baby Brezza among baby bottle warmer brands in New Zealand. Pigeon had about 2,400 branded searches, while Baby Brezza had 880. Pigeon made up 35.2% of all baby bottle warmer brand searches we track, and Baby Brezza accounted for 12.9%.

## Cite this page

Brandwave. "Baby Brezza vs Pigeon: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/baby-brezza-vs-pigeon

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/baby-brezza-vs-pigeon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
