--- title: "Babolat vs Li-Ning: Which is searched more in New Zealand?" description: "Is Babolat or Li-Ning more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Badminton brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/babolat-vs-li-ning" publisher: "Brandwave" --- # Babolat vs Li-Ning: Which is searched more in New Zealand? Is Babolat or Li-Ning more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Badminton brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Babolat and Li-Ning - **Competitive set**: Badminton brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Babolat Share of Search**: 31.3% - **Li-Ning Share of Search**: 24.7% ## Is Babolat or Li-Ning more popular in search? - In September 2026, Babolat had more branded searches than Li-Ning among badminton brands in New Zealand. Babolat had about 1,330 branded searches, while Li-Ning had 1,050. Babolat made up 31.3% of all badminton brand searches we track, and Li-Ning accounted for 24.7%. - The lead changed hands 2 times in the 12 months ending September 2026: Li-Ning took it in April 2026, Babolat took it in September 2026. - Across the 12 months ending September 2026, Babolat’s share of searches among badminton brands in New Zealand moved from 37.4% to 31.3%, and its estimated monthly branded searches moved from 1.5K to 1.3K. - Across the 12 months ending September 2026, Li-Ning’s share of searches among badminton brands in New Zealand moved from 20.5% to 24.7%, and its estimated monthly branded searches moved from 800 to 1.1K. ## Top badminton brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Li-Ning appeared in all five answers. Babolat was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Li-Ning was listed before Babolat in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yonex | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Victor | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Li-Ning | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Ashaway | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Babolat | 5th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about badminton brands - Asked ChatGPT "Which badminton brand should I buy in New Zealand?": 1. Yonex, 2. Victor, 3. Li-Ning - Asked ChatGPT "What are the best badminton brands in New Zealand?": 1. Yonex, 2. Victor, 3. Li-Ning, 4. Ashaway - Asked ChatGPT "What's the best badminton brand in New Zealand for club play?": 1. Yonex, 2. Victor, 3. Li-Ning - Searched Google, AI Overview "badminton racket nz": 1. Yonex, 2. Li-Ning, 3. Victor, 4. Babolat - Searched Google, AI Overview "badminton brands": 1. Yonex, 2. Victor, 3. Li-Ning, 4. Ashaway, 5. Babolat Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand badminton brands in September 2026? - In September 2026, Babolat gained share of searches among badminton brands in New Zealand, from 28% to 31.3%. - In September 2026, Li-Ning lost share of searches among badminton brands in New Zealand, from 28% to 24.7%. ## Month by month | Month | Babolat estimated searches | Babolat Share of Search | Babolat rank | Li-Ning estimated searches | Li-Ning Share of Search | Li-Ning rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5K | 37.4% | 1 | 800 | 20.5% | 3 | | Nov 2025 | 1.5K | 37.8% | 1 | 850 | 21.3% | 3 | | Dec 2025 | 1.2K | 35.3% | 2 | 800 | 22.8% | 3 | | Jan 2026 | 1.8K | 35.2% | 2 | 800 | 15.7% | 3 | | Feb 2026 | 1.8K | 36.7% | 2 | 910 | 18.5% | 3 | | Mar 2026 | 1.5K | 30.1% | 2 | 1K | 21.1% | 3 | | Apr 2026 | 1.2K | 25.8% | 3 | 1.2K | 26% | 2 | | May 2026 | 1.1K | 25.2% | 3 | 1.1K | 26.3% | 2 | | Jun 2026 | 1.1K | 16.3% | 3 | 3.8K | 55.5% | 1 | | Jul 2026 | 1.1K | 27% | 3 | 1.1K | 27.3% | 2 | | Aug 2026 | 1.2K | 28% | 2 | 1.2K | 28% | 3 | | Sep 2026 | 1.3K | 31.3% | 2 | 1.1K | 24.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Babolat’s and Li-Ning’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Babolat**: Measured on the search terms “babolat”, “babolat bags tennis”, “babolat boost drive”, “babolat pure aero”, “babolat pure drive”, “babolat pure strike”, “babolat sneakers” and “babolat tennis racket”, summed into one figure. - **Li-Ning**: Measured on the search terms “li-ning” and “li-ning badminton”, summed into one figure. - [Babolat profile](/demand/nz/brands/babolat) - [Li-Ning profile](/demand/nz/brands/li-ning) - [All badminton brands in New Zealand](/demand/nz/categories/nz-badminton-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Babolat or Li-Ning more popular in search? In September 2026, Babolat had more branded searches than Li-Ning among badminton brands in New Zealand. Babolat had about 1,330 branded searches, while Li-Ning had 1,050. Babolat made up 31.3% of all badminton brand searches we track, and Li-Ning accounted for 24.7%. ## Cite this page Brandwave. "Babolat vs Li-Ning: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/babolat-vs-li-ning This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/babolat-vs-li-ning. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.