--- title: "Azure Test Plans vs Zephyr: Which is searched more in New Zealand?" description: "Is Azure Test Plans or Zephyr more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Test management tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/azure-test-plans-vs-zephyr-testing" publisher: "Brandwave" --- # Azure Test Plans vs Zephyr: Which is searched more in New Zealand? Is Azure Test Plans or Zephyr more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Test management tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Azure Test Plans and Zephyr - **Competitive set**: Test management tools - **Market**: New Zealand - **Month measured**: Sep 2026 - **Azure Test Plans Share of Search**: 3.4% - **Zephyr Share of Search**: 24.1% ## Is Azure Test Plans or Zephyr more popular in search? - In September 2026, Zephyr had more branded searches than Azure Test Plans among test management tools in New Zealand. Zephyr had about 70 branded searches, while Azure Test Plans had 10. Zephyr made up 24.1% of all test management tool searches we track, and Azure Test Plans accounted for 3.4%. - Zephyr was ahead of Azure Test Plans in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Azure Test Plans’ share of searches among test management tools in New Zealand moved from 3.6% to 3.4%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, Zephyr’s share of searches among test management tools in New Zealand moved from 25% to 24.1%, and its estimated monthly branded searches held steady at 70. ## Top test management tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zephyr was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Azure Test Plans was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Zephyr was listed before Azure Test Plans in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TestRail | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Xray | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Zephyr | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Qase | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Azure Test Plans | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Testmo | 6th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about test management tools - Asked ChatGPT "Which test management tool should I use in New Zealand?": 1. TestRail, 2. Xray, 3. Zephyr, 4. Azure Test Plans, 5. Qase - Asked ChatGPT "What are the best test management tools in New Zealand?": 1. Xray, 2. TestRail, 3. Zephyr, 4. Qase, 5. Azure Test Plans - Asked ChatGPT "What's the best test management tool in New Zealand for a software team?": 1. Xray, 2. TestRail, 3. Qase, 4. Azure Test Plans - Searched Google, AI Overview "best test management tool": 1. TestRail, 2. Zephyr, 3. Xray - Searched Google, AI Overview "test case management software": 1. TestRail, 2. Zephyr, 3. Xray, 4. Testmo Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand test management tools in September 2026? - In September 2026, TestRail overtook Zephyr to become the leader among test management tools in New Zealand, with 34.5% of the searches. - In September 2026, Testmo overtook Azure Test Plans to rank 5th among test management tools in New Zealand, with 6.9% of the searches. - In September 2026, Zephyr lost share of searches among test management tools in New Zealand, from 29.2% to 24.1%. - In September 2026, Azure Test Plans lost share of searches among test management tools in New Zealand, from 4.2% to 3.4%. ## Month by month | Month | Azure Test Plans estimated searches | Azure Test Plans Share of Search | Azure Test Plans rank | Zephyr estimated searches | Zephyr Share of Search | Zephyr rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 3.6% | 6 | 70 | 25% | 2 | | Nov 2025 | 10 | 2.9% | 5 | 60 | 17.6% | 3 | | Dec 2025 | 10 | 5.9% | 5 | 40 | 23.5% | 3 | | Jan 2026 | 10 | 3.8% | 6 | 60 | 23.1% | 2 | | Feb 2026 | 10 | 3.4% | 5 | 60 | 20.7% | 3 | | Mar 2026 | 10 | 2.7% | 6 | 80 | 21.6% | 2 | | Apr 2026 | 10 | 3.1% | 6 | 80 | 25% | 2 | | May 2026 | 10 | 3.6% | 5 | 70 | 25% | 2 | | Jun 2026 | 10 | 3.2% | 6 | 70 | 22.6% | 2 | | Jul 2026 | 10 | 3.8% | 5 | 80 | 30.8% | 1 | | Aug 2026 | 10 | 4.2% | 5 | 70 | 29.2% | 1 | | Sep 2026 | 10 | 3.4% | 6 | 70 | 24.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Azure Test Plans’ and Zephyr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Azure Test Plans**: Measured on the search term “azure test plans”. - **Zephyr**: Measured on the search terms “jira zephyr scale”, “jira zephyr squad”, “zephyr advanced”, “zephyr enterprise”, “zephyr essential”, “zephyr scale”, “zephyr scale cloud”, “zephyr scale jira”, “zephyr squad”, “zephyr testing” and “zephyr testing tool”, summed into one figure. - [Azure Test Plans profile](/demand/nz/brands/azure-test-plans) - [Zephyr profile](/demand/nz/brands/zephyr-testing) - [All test management tools in New Zealand](/demand/nz/categories/nz-test-management-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Azure Test Plans or Zephyr more popular in search? In September 2026, Zephyr had more branded searches than Azure Test Plans among test management tools in New Zealand. Zephyr had about 70 branded searches, while Azure Test Plans had 10. Zephyr made up 24.1% of all test management tool searches we track, and Azure Test Plans accounted for 3.4%. ## Cite this page Brandwave. "Azure Test Plans vs Zephyr: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/azure-test-plans-vs-zephyr-testing This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/azure-test-plans-vs-zephyr-testing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.