--- title: "Azure Test Plans vs Xray: Which is searched more in New Zealand?" description: "Is Azure Test Plans or Xray more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Test management tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/azure-test-plans-vs-xray" publisher: "Brandwave" --- # Azure Test Plans vs Xray: Which is searched more in New Zealand? Is Azure Test Plans or Xray more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Test management tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Azure Test Plans and Xray - **Competitive set**: Test management tools - **Market**: New Zealand - **Month measured**: Sep 2026 - **Azure Test Plans Share of Search**: 3.4% - **Xray Share of Search**: 13.8% ## Is Azure Test Plans or Xray more popular in search? - In September 2026, Xray had more branded searches than Azure Test Plans among test management tools in New Zealand. Xray had about 40 branded searches, while Azure Test Plans had 10. Xray made up 13.8% of all test management tool searches we track, and Azure Test Plans accounted for 3.4%. - Xray was ahead of Azure Test Plans in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Azure Test Plans’ share of searches among test management tools in New Zealand moved from 3.6% to 3.4%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, Xray’s share of searches among test management tools in New Zealand moved from 10.7% to 13.8%, and its estimated monthly branded searches moved from 30 to 40. ## Top test management tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Xray appeared in all five answers. Azure Test Plans was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Xray was listed before Azure Test Plans in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TestRail | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Xray | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Zephyr | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Qase | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Azure Test Plans | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Testmo | 6th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about test management tools - Asked ChatGPT "Which test management tool should I use in New Zealand?": 1. TestRail, 2. Xray, 3. Zephyr, 4. Azure Test Plans, 5. Qase - Asked ChatGPT "What are the best test management tools in New Zealand?": 1. Xray, 2. TestRail, 3. Zephyr, 4. Qase, 5. Azure Test Plans - Asked ChatGPT "What's the best test management tool in New Zealand for a software team?": 1. Xray, 2. TestRail, 3. Qase, 4. Azure Test Plans - Searched Google, AI Overview "best test management tool": 1. TestRail, 2. Zephyr, 3. Xray - Searched Google, AI Overview "test case management software": 1. TestRail, 2. Zephyr, 3. Xray, 4. Testmo Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand test management tools in September 2026? - In September 2026, Qase overtook Xray to rank 3rd among test management tools in New Zealand, with 17.2% of the searches. - In September 2026, Testmo overtook Azure Test Plans to rank 5th among test management tools in New Zealand, with 6.9% of the searches. - In September 2026, Xray lost share of searches among test management tools in New Zealand, from 20.8% to 13.8%. - In September 2026, Azure Test Plans lost share of searches among test management tools in New Zealand, from 4.2% to 3.4%. ## Month by month | Month | Azure Test Plans estimated searches | Azure Test Plans Share of Search | Azure Test Plans rank | Xray estimated searches | Xray Share of Search | Xray rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 3.6% | 6 | 30 | 10.7% | 4 | | Nov 2025 | 10 | 2.9% | 5 | 50 | 14.7% | 4 | | Dec 2025 | 10 | 5.9% | 5 | 40 | 23.5% | 2 | | Jan 2026 | 10 | 3.8% | 6 | 30 | 11.5% | 4 | | Feb 2026 | 10 | 3.4% | 5 | 40 | 13.8% | 4 | | Mar 2026 | 10 | 2.7% | 6 | 60 | 16.2% | 3 | | Apr 2026 | 10 | 3.1% | 6 | 50 | 15.6% | 3 | | May 2026 | 10 | 3.6% | 5 | 60 | 21.4% | 3 | | Jun 2026 | 10 | 3.2% | 6 | 60 | 19.4% | 3 | | Jul 2026 | 10 | 3.8% | 5 | 40 | 15.4% | 4 | | Aug 2026 | 10 | 4.2% | 5 | 50 | 20.8% | 3 | | Sep 2026 | 10 | 3.4% | 6 | 40 | 13.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Azure Test Plans’ and Xray’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Azure Test Plans**: Measured on the search term “azure test plans”. - **Xray**: Measured on the search terms “getxray app”, “xray jira”, “xray jira cloud”, “xray jira plugin”, “xray jira test” and “xray test management”, summed into one figure. - [Azure Test Plans profile](/demand/nz/brands/azure-test-plans) - [Xray profile](/demand/nz/brands/xray) - [All test management tools in New Zealand](/demand/nz/categories/nz-test-management-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Azure Test Plans or Xray more popular in search? In September 2026, Xray had more branded searches than Azure Test Plans among test management tools in New Zealand. Xray had about 40 branded searches, while Azure Test Plans had 10. Xray made up 13.8% of all test management tool searches we track, and Azure Test Plans accounted for 3.4%. ## Cite this page Brandwave. "Azure Test Plans vs Xray: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/azure-test-plans-vs-xray This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/azure-test-plans-vs-xray. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.