--- title: "Azure Pipelines vs GitLab CI: Which is searched more in New Zealand?" description: "Is Azure Pipelines or GitLab CI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the CI/CD tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/azure-pipelines-vs-gitlab-ci" publisher: "Brandwave" --- # Azure Pipelines vs GitLab CI: Which is searched more in New Zealand? Is Azure Pipelines or GitLab CI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the CI/CD tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Azure Pipelines and GitLab CI - **Competitive set**: CI/CD tools - **Market**: New Zealand - **Month measured**: Sep 2026 - **Azure Pipelines Share of Search**: 6.8% - **GitLab CI Share of Search**: 5.1% ## Is Azure Pipelines or GitLab CI more popular in search? - In September 2026, Azure Pipelines had more branded searches than GitLab CI among CI/CD tools in New Zealand. Azure Pipelines had about 40 branded searches, while GitLab CI had 30. Azure Pipelines made up 6.8% of all CI/CD tool searches we track, and GitLab CI accounted for 5.1%. - The lead changed hands 2 times in the 12 months ending September 2026: GitLab CI took it in February 2026, Azure Pipelines took it in August 2026. - Across the 12 months ending September 2026, Azure Pipelines’ share of searches among CI/CD tools in New Zealand moved from 8.1% to 6.8%, and its estimated monthly branded searches moved from 50 to 40. - Across the 12 months ending September 2026, GitLab CI’s share of searches among CI/CD tools in New Zealand moved from 6.5% to 5.1%, and its estimated monthly branded searches moved from 40 to 30. ## Top CI/CD tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, GitLab CI appeared in all five answers. Azure Pipelines was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. GitLab CI was listed before Azure Pipelines in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GitHub Actions | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | GitLab CI | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Jenkins | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Azure Pipelines | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Bitbucket Pipelines | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | CircleCI | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Buildkite | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about CI/CD tools - Asked ChatGPT "Which CI/CD tool should I use in New Zealand?": 1. GitHub Actions, 2. GitLab CI, 3. Azure Pipelines, 4. Jenkins, 5. Bitbucket Pipelines - Asked ChatGPT "What are the best CI/CD tools in New Zealand?": 1. GitHub Actions, 2. GitLab CI, 3. Azure Pipelines, 4. Bitbucket Pipelines, 5. Jenkins, 6. Buildkite - Asked ChatGPT "What's the best CI/CD tool in New Zealand for a software team?": 1. GitHub Actions, 2. GitLab CI, 3. Bitbucket Pipelines, 4. Jenkins - Searched Google, AI Overview "ci cd tools": 1. Jenkins, 2. GitHub Actions, 3. GitLab CI, 4. CircleCI - Searched Google, AI Overview "ci cd software": 1. GitHub Actions, 2. GitLab CI, 3. Jenkins, 4. CircleCI, 5. Azure Pipelines, 6. Bitbucket Pipelines Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand CI/CD tools in September 2026? - In September 2026, Azure Pipelines overtook Jenkins to rank 4th among CI/CD tools in New Zealand, with 6.8% of the searches. - In September 2026, GitLab CI gained share of searches among CI/CD tools in New Zealand, from 3.4% to 5.1%. ## Month by month | Month | Azure Pipelines estimated searches | Azure Pipelines Share of Search | Azure Pipelines rank | GitLab CI estimated searches | GitLab CI Share of Search | GitLab CI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 8.1% | 4 | 40 | 6.5% | 5 | | Nov 2025 | 40 | 6.3% | 4 | 30 | 4.7% | 7 | | Dec 2025 | 40 | 6.8% | 4 | 40 | 6.8% | 5 | | Jan 2026 | 40 | 7.5% | 5 | 40 | 7.5% | 6 | | Feb 2026 | 40 | 4.8% | 6 | 50 | 6% | 5 | | Mar 2026 | 50 | 5.3% | 6 | 70 | 7.4% | 5 | | Apr 2026 | 30 | 4.1% | 6 | 40 | 5.4% | 5 | | May 2026 | 40 | 5.3% | 6 | 50 | 6.6% | 5 | | Jun 2026 | 40 | 6.1% | 5 | 40 | 6.1% | 6 | | Jul 2026 | 30 | 4.2% | 6 | 50 | 7% | 5 | | Aug 2026 | 50 | 5.7% | 5 | 30 | 3.4% | 6 | | Sep 2026 | 40 | 6.8% | 4 | 30 | 5.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Azure Pipelines’ and GitLab CI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Azure Pipelines**: Measured on the search term “azure pipelines”. - **GitLab CI**: Measured on the search terms “gitlab ci”, “gitlab ci cd” and “gitlabci”, summed into one figure. - [Azure Pipelines profile](/demand/nz/brands/azure-pipelines) - [GitLab CI profile](/demand/nz/brands/gitlab-ci) - [All CI/CD tools in New Zealand](/demand/nz/categories/nz-ci-cd-tools): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Azure Pipelines or GitLab CI more popular in search? In September 2026, Azure Pipelines had more branded searches than GitLab CI among CI/CD tools in New Zealand. Azure Pipelines had about 40 branded searches, while GitLab CI had 30. Azure Pipelines made up 6.8% of all CI/CD tool searches we track, and GitLab CI accounted for 5.1%. ## Cite this page Brandwave. "Azure Pipelines vs GitLab CI: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/azure-pipelines-vs-gitlab-ci This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/azure-pipelines-vs-gitlab-ci. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.