--- title: "Azure Pipelines vs CircleCI: Which is searched more in New Zealand?" description: "Is Azure Pipelines or CircleCI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the CI/CD tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/azure-pipelines-vs-circleci" publisher: "Brandwave" --- # Azure Pipelines vs CircleCI: Which is searched more in New Zealand? Is Azure Pipelines or CircleCI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the CI/CD tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Azure Pipelines and CircleCI - **Competitive set**: CI/CD tools - **Market**: New Zealand - **Month measured**: Sep 2026 - **Azure Pipelines Share of Search**: 6.8% - **CircleCI Share of Search**: 11.9% ## Is Azure Pipelines or CircleCI more popular in search? - In September 2026, CircleCI had more branded searches than Azure Pipelines among CI/CD tools in New Zealand. CircleCI had about 70 branded searches, while Azure Pipelines had 40. CircleCI made up 11.9% of all CI/CD tool searches we track, and Azure Pipelines accounted for 6.8%. - CircleCI was ahead of Azure Pipelines in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Azure Pipelines’ share of searches among CI/CD tools in New Zealand moved from 8.1% to 6.8%, and its estimated monthly branded searches moved from 50 to 40. - Across the 12 months ending September 2026, CircleCI’s share of searches among CI/CD tools in New Zealand moved from 11.3% to 11.9%, and its estimated monthly branded searches held steady at 70. ## Top CI/CD tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Azure Pipelines was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. CircleCI was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Azure Pipelines and CircleCI were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GitHub Actions | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | GitLab CI | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Jenkins | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Azure Pipelines | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Bitbucket Pipelines | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | CircleCI | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Buildkite | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about CI/CD tools - Asked ChatGPT "Which CI/CD tool should I use in New Zealand?": 1. GitHub Actions, 2. GitLab CI, 3. Azure Pipelines, 4. Jenkins, 5. Bitbucket Pipelines - Asked ChatGPT "What are the best CI/CD tools in New Zealand?": 1. GitHub Actions, 2. GitLab CI, 3. Azure Pipelines, 4. Bitbucket Pipelines, 5. Jenkins, 6. Buildkite - Asked ChatGPT "What's the best CI/CD tool in New Zealand for a software team?": 1. GitHub Actions, 2. GitLab CI, 3. Bitbucket Pipelines, 4. Jenkins - Searched Google, AI Overview "ci cd tools": 1. Jenkins, 2. GitHub Actions, 3. GitLab CI, 4. CircleCI - Searched Google, AI Overview "ci cd software": 1. GitHub Actions, 2. GitLab CI, 3. Jenkins, 4. CircleCI, 5. Azure Pipelines, 6. Bitbucket Pipelines Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand CI/CD tools in September 2026? - In September 2026, Azure Pipelines overtook Jenkins to rank 4th among CI/CD tools in New Zealand, with 6.8% of the searches. - In September 2026, CircleCI lost share of searches among CI/CD tools in New Zealand, from 12.6% to 11.9%. ## Month by month | Month | Azure Pipelines estimated searches | Azure Pipelines Share of Search | Azure Pipelines rank | CircleCI estimated searches | CircleCI Share of Search | CircleCI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 8.1% | 4 | 70 | 11.3% | 3 | | Nov 2025 | 40 | 6.3% | 4 | 90 | 14.1% | 2 | | Dec 2025 | 40 | 6.8% | 4 | 50 | 8.5% | 3 | | Jan 2026 | 40 | 7.5% | 5 | 60 | 11.3% | 2 | | Feb 2026 | 40 | 4.8% | 6 | 70 | 8.3% | 4 | | Mar 2026 | 50 | 5.3% | 6 | 90 | 9.6% | 4 | | Apr 2026 | 30 | 4.1% | 6 | 60 | 8.1% | 4 | | May 2026 | 40 | 5.3% | 6 | 70 | 9.2% | 4 | | Jun 2026 | 40 | 6.1% | 5 | 70 | 10.6% | 3 | | Jul 2026 | 30 | 4.2% | 6 | 70 | 9.9% | 4 | | Aug 2026 | 50 | 5.7% | 5 | 110 | 12.6% | 3 | | Sep 2026 | 40 | 6.8% | 4 | 70 | 11.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Azure Pipelines’ and CircleCI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Azure Pipelines**: Measured on the search term “azure pipelines”. - **CircleCI**: Measured on the search terms “circleci”, “circleci ci cd” and “circleci continuous integration”, summed into one figure. - [Azure Pipelines profile](/demand/nz/brands/azure-pipelines) - [CircleCI profile](/demand/nz/brands/circleci) - [All CI/CD tools in New Zealand](/demand/nz/categories/nz-ci-cd-tools): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Azure Pipelines or CircleCI more popular in search? In September 2026, CircleCI had more branded searches than Azure Pipelines among CI/CD tools in New Zealand. CircleCI had about 70 branded searches, while Azure Pipelines had 40. CircleCI made up 11.9% of all CI/CD tool searches we track, and Azure Pipelines accounted for 6.8%. ## Cite this page Brandwave. "Azure Pipelines vs CircleCI: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/azure-pipelines-vs-circleci This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/azure-pipelines-vs-circleci. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.