---
title: "Azabu vs Cocoro: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Azabu or Cocoro? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Japanese restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/azabu-vs-cocoro"
publisher: "Brandwave"
---

# Azabu vs Cocoro: Which is more popular by branded search in New Zealand?

Which is more popular in search, Azabu or Cocoro? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Japanese restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Azabu and Cocoro
- **Competitive set**: Auckland Japanese restaurants
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Azabu Share of Search**: 88.9%
- **Cocoro Share of Search**: 3.1%

## Which is more popular in search, Azabu or Cocoro?

- In August 2026, Azabu had more branded searches than Cocoro among auckland japanese restaurants in New Zealand. Azabu was estimated to have 20.5K branded searches compared to Cocoro’s 720, and held an 88.9% Share of Search versus Cocoro’s 3.1%.
- Azabu was ahead of Cocoro in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Azabu’s estimated Share of Search among auckland japanese restaurants in New Zealand moved from 91.5% to 88.9%, and its estimated monthly branded searches moved from 25.2K to 20.5K.
- Across the 11 months ending August 2026, Cocoro’s estimated Share of Search among auckland japanese restaurants in New Zealand moved from 2.1% to 3.1%, and its estimated monthly branded searches moved from 590 to 720.

## How did search popularity change for New Zealand auckland japanese restaurants in August 2026?

- In August 2026, Azabu lost estimated Share of Search among auckland japanese restaurants in New Zealand, from 91.5% to 88.9%.
- Estimated monthly branded searches for Cocoro in New Zealand rose 22% over 11 measured months, from 590 to 720 in August 2026.

## Month by month

| Month | Azabu estimated searches | Azabu Share of Search | Azabu rank | Cocoro estimated searches | Cocoro Share of Search | Cocoro rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 25.2K | 91.5% | 1 | 590 | 2.1% | 3 |
| Nov 2025 | 33K | 91.9% | 1 | 730 | 2% | 3 |
| Dec 2025 | 33.2K | 91% | 1 | 720 | 2% | 3 |
| Jan 2026 | 27.1K | 90.3% | 1 | 720 | 2.4% | 3 |
| Feb 2026 | 30.7K | 91.3% | 1 | 720 | 2.1% | 3 |
| Mar 2026 | 24.6K | 90.2% | 1 | 590 | 2.2% | 3 |
| Apr 2026 | 20.6K | 88.1% | 1 | 730 | 3.1% | 3 |
| May 2026 | 24.5K | 89.8% | 1 | 720 | 2.6% | 3 |
| Jun 2026 | 19.9K | 91% | 1 | 720 | 3.3% | 3 |
| Jul 2026 | 20.4K | 91.5% | 1 | 720 | 3.2% | 3 |
| Aug 2026 | 20.5K | 88.9% | 1 | 720 | 3.1% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Azabu’s and Cocoro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Azabu**: Measured on the search terms “azabu”, “azabu auckland”, “azabu cafe”, “azabu japanese restaurant”, “azabu menu”, “azabu menu mission bay”, “azabu mission bay”, “azabu mission bay booking”, “azabu mission bay menu”, “azabu mission bay takeaway”, “azabu mission bay takeaway menu”, “azabu mission bay website”, “azabu ponsonby”, “azabu ponsonby booking”, “azabu restaurant”, “azabu restaurant menu” and “azabu restaurant mission bay”, summed into one figure.
- **Cocoro**: Measured on the search terms “cocoro auckland” and “cocoro co nz”, summed into one figure.

- [Azabu profile](/demand/nz/brands/azabu)
- [Cocoro profile](/demand/nz/brands/cocoro)
- [All auckland japanese restaurants in New Zealand](/demand/nz/categories/nz-auckland-japanese-restaurants): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Azabu or Cocoro?

In August 2026, Azabu had more branded searches than Cocoro among auckland japanese restaurants in New Zealand. Azabu was estimated to have 20.5K branded searches compared to Cocoro’s 720, and held an 88.9% Share of Search versus Cocoro’s 3.1%.

## Cite this page

Brandwave. "Azabu vs Cocoro: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/azabu-vs-cocoro

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/azabu-vs-cocoro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.