--- title: "Ayaneo vs Steam Deck: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Ayaneo or Steam Deck? Compare estimated monthly branded-search demand and Share of Search inside the Handheld gaming PC brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ayaneo-vs-steam-deck" publisher: "Brandwave" --- # Ayaneo vs Steam Deck: Which is more popular by branded search in New Zealand? Which is more popular in search, Ayaneo or Steam Deck? Compare estimated monthly branded-search demand and Share of Search inside the Handheld gaming PC brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ayaneo and Steam Deck - **Competitive set**: Handheld gaming PC brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Ayaneo Share of Search**: 2.8% - **Steam Deck Share of Search**: 81.4% ## Which is more popular in search, Ayaneo or Steam Deck? - In August 2026, Steam Deck had more branded searches than Ayaneo among handheld gaming PC brands in New Zealand. Steam Deck was estimated to have 12.1K branded searches compared to Ayaneo’s 420, and held an 81.4% Share of Search versus Ayaneo’s 2.8%. - Steam Deck was ahead of Ayaneo in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Ayaneo’s estimated Share of Search among handheld gaming PC brands in New Zealand moved from 1.8% to 2.8%, and its estimated monthly branded searches moved from 310 to 420. - Across the 11 months ending August 2026, Steam Deck’s estimated Share of Search among handheld gaming PC brands in New Zealand moved from 79.1% to 81.4%, and its estimated monthly branded searches moved from 13.3K to 12.1K. ## How did search popularity change for New Zealand handheld gaming PC brands in August 2026? - Ayaneo’s estimated Share of Search among handheld gaming PC brands in New Zealand has gained ground for 3 months in a row, from 1.8% to 2.8% in August 2026. ## Month by month | Month | Ayaneo estimated searches | Ayaneo Share of Search | Ayaneo rank | Steam Deck estimated searches | Steam Deck Share of Search | Steam Deck rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 310 | 1.8% | 5 | 13.3K | 79.1% | 1 | | Nov 2025 | 360 | 1.6% | 5 | 19.4K | 84.1% | 1 | | Dec 2025 | 350 | 1.7% | 5 | 17.5K | 84.7% | 1 | | Jan 2026 | 290 | 1.6% | 5 | 15.2K | 83.7% | 1 | | Feb 2026 | 280 | 1.9% | 4 | 12.2K | 84.8% | 1 | | Mar 2026 | 290 | 2% | 5 | 11.7K | 82% | 1 | | Apr 2026 | 360 | 2.2% | 4 | 13.2K | 82.6% | 1 | | May 2026 | 350 | 1.8% | 5 | 16.9K | 85.6% | 1 | | Jun 2026 | 360 | 1.9% | 5 | 16.1K | 83% | 1 | | Jul 2026 | 350 | 2.3% | 4 | 12.2K | 81.4% | 1 | | Aug 2026 | 420 | 2.8% | 4 | 12.1K | 81.4% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Ayaneo’s and Steam Deck’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ayaneo**: Measured on the search terms “ayaneo”, “ayaneo gaming handheld”, “ayaneo handheld” and “ayaneo nz”, summed into one figure. - **Steam Deck**: Measured on the search terms “best steam deck game”, “oled steam deck”, “steam deck”, “steam deck 2”, “steam deck console”, “steam deck game”, “steam deck gaming handheld”, “steam deck handheld”, “steam deck near me”, “steam deck new zealand”, “steam deck nz”, “steam deck oled”, “steam deck online”, “steam deck portable console”, “steam deck price”, “steamdeck”, “steamdeck 2”, “steamdeck com”, “steamdeck console”, “steamdeck games”, “steamdeck handheld”, “steamdeck nz”, “store steampowered com” and “valve steam deck”, summed into one figure. - [Ayaneo profile](/demand/nz/brands/ayaneo) - [Steam Deck profile](/demand/nz/brands/steam-deck) - [All handheld gaming PC brands in New Zealand](/demand/nz/categories/nz-handheld-gaming-pc-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Ayaneo or Steam Deck? In August 2026, Steam Deck had more branded searches than Ayaneo among handheld gaming PC brands in New Zealand. Steam Deck was estimated to have 12.1K branded searches compared to Ayaneo’s 420, and held an 81.4% Share of Search versus Ayaneo’s 2.8%. ## Cite this page Brandwave. "Ayaneo vs Steam Deck: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ayaneo-vs-steam-deck This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ayaneo-vs-steam-deck. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.