--- title: "Axial vs Losi: Which is searched more in New Zealand?" description: "Is Axial or Losi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the RC car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/axial-vs-losi" publisher: "Brandwave" --- # Axial vs Losi: Which is searched more in New Zealand? Is Axial or Losi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the RC car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Axial and Losi - **Competitive set**: RC car brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Axial Share of Search**: 19.4% - **Losi Share of Search**: 1.6% ## Is Axial or Losi more popular in search? - In September 2026, Axial had more branded searches than Losi among RC car brands in New Zealand. Axial had about 480 branded searches, while Losi had 40. Axial made up 19.4% of all RC car brand searches we track, and Losi accounted for 1.6%. - Axial was ahead of Losi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Axial’s share of searches among RC car brands in New Zealand moved from 20.8% to 19.4%, and its estimated monthly branded searches moved from 590 to 480. - Across the 12 months ending September 2026, Losi’s share of searches among RC car brands in New Zealand moved from 1.8% to 1.6%, and its estimated monthly branded searches moved from 50 to 40. ## Top RC car brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Axial was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Losi was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Axial and Losi were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Arrma | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Traxxas | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Tamiya | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Losi | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Axial | 5th | 3 of 3 | 1 of 2 | 4 of 5 | ## Every AI answer about RC car brands - Asked ChatGPT "Which RC car brand should I buy in New Zealand?": 1. Traxxas, 2. Arrma, 3. Axial, 4. Tamiya, 5. Losi - Asked ChatGPT "What are the best RC car brands in New Zealand?": 1. Traxxas, 2. Arrma, 3. Tamiya, 4. Losi, 5. Axial - Asked ChatGPT "What's the best RC car brand in New Zealand for a hobby car?": 1. Traxxas, 2. Arrma, 3. Tamiya, 4. Axial - Searched Google, AI Overview "remote control car nz": 1. Losi, 2. Arrma, 3. Tamiya - Searched Google, AI Overview "rc truck nz": 1. Arrma, 2. Traxxas, 3. Tamiya, 4. Axial, 5. Losi Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand RC car brands in September 2026? - In September 2026, Axial gained share of searches among RC car brands in New Zealand, from 17.5% to 19.4%. - Estimated monthly branded searches for Losi in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026. ## Month by month | Month | Axial estimated searches | Axial Share of Search | Axial rank | Losi estimated searches | Losi Share of Search | Losi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 20.8% | 3 | 50 | 1.8% | 5 | | Nov 2025 | 590 | 20.6% | 3 | 50 | 1.7% | 5 | | Dec 2025 | 480 | 14% | 3 | 70 | 2% | 5 | | Jan 2026 | 480 | 14.8% | 3 | 70 | 2.2% | 5 | | Feb 2026 | 480 | 15.6% | 3 | 50 | 1.6% | 5 | | Mar 2026 | 720 | 19.5% | 3 | 40 | 1.1% | 5 | | Apr 2026 | 590 | 18.1% | 3 | 40 | 1.2% | 5 | | May 2026 | 590 | 19.8% | 3 | 70 | 2.3% | 5 | | Jun 2026 | 590 | 22.3% | 3 | 40 | 1.5% | 5 | | Jul 2026 | 480 | 18.1% | 3 | 50 | 1.9% | 5 | | Aug 2026 | 480 | 17.5% | 3 | 50 | 1.8% | 5 | | Sep 2026 | 480 | 19.4% | 3 | 40 | 1.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Axial’s and Losi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Axial**: Measured on the search term “axial”. - **Losi**: Measured on the search term “losi”. - [Axial profile](/demand/nz/brands/axial) - [Losi profile](/demand/nz/brands/losi) - [All RC car brands in New Zealand](/demand/nz/categories/nz-rc-car-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Axial or Losi more popular in search? In September 2026, Axial had more branded searches than Losi among RC car brands in New Zealand. Axial had about 480 branded searches, while Losi had 40. Axial made up 19.4% of all RC car brand searches we track, and Losi accounted for 1.6%. ## Cite this page Brandwave. "Axial vs Losi: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/axial-vs-losi This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/axial-vs-losi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.