--- title: "AWWA vs Thinx: Which is searched more in New Zealand?" description: "Is AWWA or Thinx more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Period care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/awwa-vs-thinx" publisher: "Brandwave" --- # AWWA vs Thinx: Which is searched more in New Zealand? Is AWWA or Thinx more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Period care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AWWA and Thinx - **Competitive set**: Period care brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **AWWA Share of Search**: 8.8% - **Thinx Share of Search**: 0.57% ## Is AWWA or Thinx more popular in search? - In September 2026, AWWA had more branded searches than Thinx among period care brands in New Zealand. AWWA had about 930 branded searches, while Thinx had 60. AWWA made up 8.8% of all period care brand searches we track, and Thinx accounted for 0.57%. - The lead changed hands 2 times in the 12 months ending September 2026: Thinx took it in July 2026, AWWA took it in August 2026. - Across the 12 months ending September 2026, AWWA’s share of searches among period care brands in New Zealand moved from 21.5% to 8.8%, and its estimated monthly branded searches moved from 1.9K to 930. - Across the 12 months ending September 2026, Thinx’s share of searches among period care brands in New Zealand moved from 0.8% to 0.57%, and its estimated monthly branded searches moved from 70 to 60. ## Top period care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AWWA was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thinx did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Modibodi | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Libra | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Confitex | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | AWWA | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | U by Kotex | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | TOM Organic | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Hello Period | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Always | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Stayfree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thinx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about period care brands - Asked ChatGPT "Which period care brand should I buy in New Zealand?": 1. Libra, 2. Modibodi, 3. TOM Organic, 4. Hello Period - Asked ChatGPT "What are the best period care brands in New Zealand?": 1. Modibodi, 2. AWWA, 3. TOM Organic, 4. Libra, 5. U by Kotex, 6. Confitex, 7. Hello Period - Asked ChatGPT "What's the best period care brand in New Zealand for heavy flow?": 1. Confitex, 2. AWWA, 3. Modibodi, 4. Libra, 5. U by Kotex - Searched Google, AI Overview "period underwear nz": 1. Modibodi, 2. Confitex - Searched Google, AI Overview "tampons nz": 1. U by Kotex, 2. Libra, 3. Always Not named in any answer: Stayfree and Thinx. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand period care brands in September 2026? - In September 2026, AWWA gained share of searches among period care brands in New Zealand, from 7.1% to 8.8%. - In September 2026, Thinx lost share of searches among period care brands in New Zealand, from 2.4% to 0.57%. ## Month by month | Month | AWWA estimated searches | AWWA Share of Search | AWWA rank | Thinx estimated searches | Thinx Share of Search | Thinx rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 21.5% | 2 | 70 | 0.8% | 10 | | Nov 2025 | 2K | 20.8% | 2 | 110 | 1.1% | 10 | | Dec 2025 | 1.5K | 18.7% | 4 | 70 | 0.88% | 10 | | Jan 2026 | 2.2K | 20.6% | 2 | 140 | 1.3% | 9 | | Feb 2026 | 2.6K | 27% | 1 | 460 | 4.8% | 6 | | Mar 2026 | 3.7K | 32.1% | 1 | 560 | 4.9% | 6 | | Apr 2026 | 2.2K | 22.5% | 2 | 420 | 4.3% | 6 | | May 2026 | 1.1K | 11.4% | 4 | 630 | 6.5% | 5 | | Jun 2026 | 1.1K | 10.3% | 4 | 1K | 9.5% | 5 | | Jul 2026 | 800 | 7.5% | 5 | 860 | 8% | 4 | | Aug 2026 | 800 | 7.1% | 4 | 270 | 2.4% | 8 | | Sep 2026 | 930 | 8.8% | 4 | 60 | 0.57% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using AWWA’s and Thinx’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AWWA**: Measured on the search terms “awwa” and “awwa period underwear”, summed into one figure. - **Thinx**: Measured on the search terms “period panty thinx”, “thinx”, “thinx incontinence underwear”, “thinx pads”, “thinx period underwear” and “thinx tampons”, summed into one figure. - [AWWA profile](/demand/nz/brands/awwa) - [Thinx profile](/demand/nz/brands/thinx) - [All period care brands in New Zealand](/demand/nz/categories/nz-period-care-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AWWA or Thinx more popular in search? In September 2026, AWWA had more branded searches than Thinx among period care brands in New Zealand. AWWA had about 930 branded searches, while Thinx had 60. AWWA made up 8.8% of all period care brand searches we track, and Thinx accounted for 0.57%. ## Cite this page Brandwave. "AWWA vs Thinx: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/awwa-vs-thinx This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/awwa-vs-thinx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.