--- title: "AWWA vs Libra: Which is searched more in New Zealand?" description: "Is AWWA or Libra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Period care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/awwa-vs-libra" publisher: "Brandwave" --- # AWWA vs Libra: Which is searched more in New Zealand? Is AWWA or Libra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Period care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AWWA and Libra - **Competitive set**: Period care brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **AWWA Share of Search**: 8.8% - **Libra Share of Search**: 28.4% ## Is AWWA or Libra more popular in search? - In September 2026, Libra had more branded searches than AWWA among period care brands in New Zealand. Libra had about 2,990 branded searches, while AWWA had 930. Libra made up 28.4% of all period care brand searches we track, and AWWA accounted for 8.8%. - The lead changed hands 4 times in the 12 months ending September 2026: AWWA took it in November 2025, Libra took it in December 2025, AWWA took it in February 2026, Libra took it in April 2026. - Across the 12 months ending September 2026, AWWA’s share of searches among period care brands in New Zealand moved from 21.5% to 8.8%, and its estimated monthly branded searches moved from 1.9K to 930. - Across the 12 months ending September 2026, Libra’s share of searches among period care brands in New Zealand moved from 24.7% to 28.4%, and its estimated monthly branded searches moved from 2.2K to 3K. ## Top period care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Libra was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. AWWA was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. AWWA and Libra were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Modibodi | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Libra | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Confitex | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | AWWA | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | U by Kotex | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | TOM Organic | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Hello Period | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Always | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Stayfree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thinx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about period care brands - Asked ChatGPT "Which period care brand should I buy in New Zealand?": 1. Libra, 2. Modibodi, 3. TOM Organic, 4. Hello Period - Asked ChatGPT "What are the best period care brands in New Zealand?": 1. Modibodi, 2. AWWA, 3. TOM Organic, 4. Libra, 5. U by Kotex, 6. Confitex, 7. Hello Period - Asked ChatGPT "What's the best period care brand in New Zealand for heavy flow?": 1. Confitex, 2. AWWA, 3. Modibodi, 4. Libra, 5. U by Kotex - Searched Google, AI Overview "period underwear nz": 1. Modibodi, 2. Confitex - Searched Google, AI Overview "tampons nz": 1. U by Kotex, 2. Libra, 3. Always Not named in any answer: Stayfree and Thinx. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand period care brands in September 2026? - In September 2026, Libra gained share of searches among period care brands in New Zealand, from 25.7% to 28.4%. - In September 2026, AWWA gained share of searches among period care brands in New Zealand, from 7.1% to 8.8%. ## Month by month | Month | AWWA estimated searches | AWWA Share of Search | AWWA rank | Libra estimated searches | Libra Share of Search | Libra rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 21.5% | 2 | 2.2K | 24.7% | 1 | | Nov 2025 | 2K | 20.8% | 2 | 1.9K | 19.2% | 3 | | Dec 2025 | 1.5K | 18.7% | 4 | 1.9K | 24.6% | 1 | | Jan 2026 | 2.2K | 20.6% | 2 | 2.6K | 25% | 1 | | Feb 2026 | 2.6K | 27% | 1 | 1.9K | 20.1% | 2 | | Mar 2026 | 3.7K | 32.1% | 1 | 2.5K | 21.7% | 2 | | Apr 2026 | 2.2K | 22.5% | 2 | 2.3K | 23.8% | 1 | | May 2026 | 1.1K | 11.4% | 4 | 2.5K | 25.2% | 1 | | Jun 2026 | 1.1K | 10.3% | 4 | 2.7K | 24.7% | 1 | | Jul 2026 | 800 | 7.5% | 5 | 3.1K | 28.6% | 1 | | Aug 2026 | 800 | 7.1% | 4 | 2.9K | 25.7% | 1 | | Sep 2026 | 930 | 8.8% | 4 | 3K | 28.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using AWWA’s and Libra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AWWA**: Measured on the search terms “awwa” and “awwa period underwear”, summed into one figure. - **Libra**: Measured on the search terms “libra goodnight pads”, “libra invisible pads”, “libra maternity pads”, “libra night pads”, “libra overnight pads”, “libra pads”, “libra pads wings”, “libra period underwear”, “libra regular pads”, “libra super pads” and “libra tampons”, summed into one figure. - [AWWA profile](/demand/nz/brands/awwa) - [Libra profile](/demand/nz/brands/libra) - [All period care brands in New Zealand](/demand/nz/categories/nz-period-care-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AWWA or Libra more popular in search? In September 2026, Libra had more branded searches than AWWA among period care brands in New Zealand. Libra had about 2,990 branded searches, while AWWA had 930. Libra made up 28.4% of all period care brand searches we track, and AWWA accounted for 8.8%. ## Cite this page Brandwave. "AWWA vs Libra: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/awwa-vs-libra This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/awwa-vs-libra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.