--- title: "AWS WAF vs Wordfence: Which is searched more in New Zealand?" description: "Is AWS WAF or Wordfence more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Firewall brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aws-waf-vs-wordfence" publisher: "Brandwave" --- # AWS WAF vs Wordfence: Which is searched more in New Zealand? Is AWS WAF or Wordfence more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Firewall brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AWS WAF and Wordfence - **Competitive set**: Firewall brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **AWS WAF Share of Search**: 25% - **Wordfence Share of Search**: 34.1% ## Is AWS WAF or Wordfence more popular in search? - In September 2026, Wordfence had more branded searches than AWS WAF among firewall brands in New Zealand. Wordfence had about 150 branded searches, while AWS WAF had 110. Wordfence made up 34.1% of all firewall brand searches we track, and AWS WAF accounted for 25%. - Wordfence was ahead of AWS WAF in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AWS WAF’s share of searches among firewall brands in New Zealand moved from 25.6% to 25%, and its estimated monthly branded searches held steady at 110. - Across the 12 months ending September 2026, Wordfence’s share of searches among firewall brands in New Zealand moved from 32.6% to 34.1%, and its estimated monthly branded searches moved from 140 to 150. ## Top firewall brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AWS WAF was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wordfence was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Wordfence was listed before AWS WAF in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wordfence | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Sucuri | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | AWS WAF | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | MalCare | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about firewall brands - Asked ChatGPT "Which website firewall should I use in New Zealand?": 1. Wordfence, 2. Sucuri, 3. AWS WAF - Asked ChatGPT "What are the best website firewall tools in New Zealand?": 1. AWS WAF, 2. Wordfence - Asked ChatGPT "What's the best website firewall in New Zealand for website security?": 1. Sucuri, 2. Wordfence, 3. AWS WAF - Searched Google, AI Overview "web application firewall": 1. AWS WAF - Searched Google, AI Overview "website security tools": 1. Sucuri Not named in any answer: MalCare. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand firewall brands in September 2026? - In September 2026, AWS WAF gained share of searches among firewall brands in New Zealand, from 18.8% to 25%. - In September 2026, Wordfence lost share of searches among firewall brands in New Zealand, from 35.4% to 34.1%. ## Month by month | Month | AWS WAF estimated searches | AWS WAF Share of Search | AWS WAF rank | Wordfence estimated searches | Wordfence Share of Search | Wordfence rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 25.6% | 3 | 140 | 32.6% | 2 | | Nov 2025 | 110 | 24.4% | 3 | 150 | 33.3% | 2 | | Dec 2025 | 70 | 18.9% | 3 | 110 | 29.7% | 2 | | Jan 2026 | 70 | 19.4% | 3 | 140 | 38.9% | 2 | | Feb 2026 | 90 | 24.3% | 3 | 140 | 37.8% | 1 | | Mar 2026 | 90 | 20.9% | 3 | 170 | 39.5% | 1 | | Apr 2026 | 90 | 23.1% | 3 | 140 | 35.9% | 2 | | May 2026 | 90 | 17.6% | 3 | 140 | 27.5% | 2 | | Jun 2026 | 110 | 19.3% | 3 | 130 | 22.8% | 2 | | Jul 2026 | 90 | 20.5% | 3 | 130 | 29.5% | 2 | | Aug 2026 | 90 | 18.8% | 3 | 170 | 35.4% | 2 | | Sep 2026 | 110 | 25% | 3 | 150 | 34.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using AWS WAF’s and Wordfence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AWS WAF**: Measured on the search term “aws waf”. - **Wordfence**: Measured on the search terms “2fa wordfence”, “plugin wordfence”, “word fence”, “wordfence”, “wordfence 2fa”, “wordfence assistant”, “wordfence assistant plugin”, “wordfence care”, “wordfence central”, “wordfence elementor”, “wordfence features”, “wordfence firewall”, “wordfence multiple sites”, “wordfence plugin”, “wordfence pro”, “wordfence response”, “wordfence waf”, “wordfence woocommerce”, “wordfence wp” and “wordfence wp plugin”, summed into one figure. - [AWS WAF profile](/demand/nz/brands/aws-waf) - [Wordfence profile](/demand/nz/brands/wordfence) - [All firewall brands in New Zealand](/demand/nz/categories/nz-firewall-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AWS WAF or Wordfence more popular in search? In September 2026, Wordfence had more branded searches than AWS WAF among firewall brands in New Zealand. Wordfence had about 150 branded searches, while AWS WAF had 110. Wordfence made up 34.1% of all firewall brand searches we track, and AWS WAF accounted for 25%. ## Cite this page Brandwave. "AWS WAF vs Wordfence: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/aws-waf-vs-wordfence This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aws-waf-vs-wordfence. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.