--- title: "AWS Legal vs Ward Adams Bryan-Lamb: Which is searched more in New Zealand?" description: "Is AWS Legal or Ward Adams Bryan-Lamb more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aws-legal-vs-ward-adams-bryan-lamb" publisher: "Brandwave" --- # AWS Legal vs Ward Adams Bryan-Lamb: Which is searched more in New Zealand? Is AWS Legal or Ward Adams Bryan-Lamb more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AWS Legal and Ward Adams Bryan-Lamb - **Competitive set**: Invercargill law firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **AWS Legal Share of Search**: 23.6% - **Ward Adams Bryan-Lamb Share of Search**: 4.4% ## Is AWS Legal or Ward Adams Bryan-Lamb more popular in search? - In September 2026, AWS Legal had more branded searches than Ward Adams Bryan-Lamb among Invercargill law firms in New Zealand. AWS Legal had about 430 branded searches, while Ward Adams Bryan-Lamb had 80. AWS Legal made up 23.6% of all Invercargill law firm searches we track, and Ward Adams Bryan-Lamb accounted for 4.4%. - AWS Legal was ahead of Ward Adams Bryan-Lamb in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AWS Legal’s share of searches among Invercargill law firms in New Zealand moved from 21.9% to 23.6%, and its estimated monthly branded searches moved from 370 to 430. - Across the 12 months ending September 2026, Ward Adams Bryan-Lamb’s share of searches among Invercargill law firms in New Zealand moved from 5.9% to 4.4%, and its estimated monthly branded searches moved from 100 to 80. ## Top Invercargill law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, AWS Legal and Ward Adams Bryan-Lamb were each mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Ward Adams Bryan-Lamb was listed before AWS Legal in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PRLaw | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Ward Adams Bryan-Lamb | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Cruickshank Pryde | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Eagles Eagles & Redpath | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Scholefield Law | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | AWS Legal | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | Mee & Henry | 7th | 2 of 3 | 1 of 1 | 3 of 4 | | French Burt Partners | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Walker Murdoch Law | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Invercargill law firms - Asked ChatGPT "Which law firm should I hire in Invercargill, New Zealand?": 1. PRLaw, 2. Ward Adams Bryan-Lamb, 3. Cruickshank Pryde, 4. Mee & Henry - Asked ChatGPT "What are the best law firms in Invercargill, New Zealand?": 1. PRLaw, 2. Cruickshank Pryde, 3. Ward Adams Bryan-Lamb, 4. Eagles Eagles & Redpath, 5. AWS Legal, 6. Mee & Henry, 7. Scholefield Law, 8. French Burt Partners - Asked ChatGPT "What's the best law firm in Invercargill, New Zealand for property matters?": 1. Scholefield Law, 2. Eagles Eagles & Redpath, 3. AWS Legal - Searched Google, AI Overview "property lawyer invercargill": 1. AWS Legal, 2. Cruickshank Pryde, 3. Mee & Henry, 4. Eagles Eagles & Redpath, 5. Ward Adams Bryan-Lamb, 6. Scholefield Law Not named in any answer: Walker Murdoch Law. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Invercargill law firms in September 2026? - In September 2026, AWS Legal gained share of searches among Invercargill law firms in New Zealand, from 22.9% to 23.6%. - Estimated monthly branded searches for Ward Adams Bryan-Lamb in New Zealand fell 20% over 12 measured months, from 100 to 80 in September 2026. ## Month by month | Month | AWS Legal estimated searches | AWS Legal Share of Search | AWS Legal rank | Ward Adams Bryan-Lamb estimated searches | Ward Adams Bryan-Lamb Share of Search | Ward Adams Bryan-Lamb rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 370 | 21.9% | 2 | 100 | 5.9% | 7 | | Nov 2025 | 440 | 22.7% | 2 | 100 | 5.2% | 7 | | Dec 2025 | 290 | 17.9% | 3 | 80 | 4.9% | 7 | | Jan 2026 | 300 | 20.3% | 2 | 100 | 6.8% | 6 | | Feb 2026 | 360 | 21.2% | 2 | 100 | 5.9% | 7 | | Mar 2026 | 550 | 26.7% | 1 | 100 | 4.9% | 7 | | Apr 2026 | 370 | 23% | 2 | 60 | 3.7% | 7 | | May 2026 | 390 | 21.9% | 1 | 80 | 4.5% | 7 | | Jun 2026 | 500 | 24.5% | 1 | 100 | 4.9% | 7 | | Jul 2026 | 410 | 23.3% | 2 | 60 | 3.4% | 8 | | Aug 2026 | 390 | 22.9% | 1 | 80 | 4.7% | 8 | | Sep 2026 | 430 | 23.6% | 1 | 80 | 4.4% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using AWS Legal’s and Ward Adams Bryan-Lamb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AWS Legal**: Measured on the search terms “aws legal”, “aws legal invercargill” and “awslegal”, summed into one figure. - **Ward Adams Bryan-Lamb**: Measured on the search terms “ward adams bryan lamb”, “ward adams bryan-lamb” and “ward adams bryan-lamb invercargill”, summed into one figure. - [AWS Legal profile](/demand/nz/brands/aws-legal) - [Ward Adams Bryan-Lamb profile](/demand/nz/brands/ward-adams-bryan-lamb) - [All Invercargill law firms in New Zealand](/demand/nz/locations/invercargill/law-firms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AWS Legal or Ward Adams Bryan-Lamb more popular in search? In September 2026, AWS Legal had more branded searches than Ward Adams Bryan-Lamb among Invercargill law firms in New Zealand. AWS Legal had about 430 branded searches, while Ward Adams Bryan-Lamb had 80. AWS Legal made up 23.6% of all Invercargill law firm searches we track, and Ward Adams Bryan-Lamb accounted for 4.4%. ## Cite this page Brandwave. "AWS Legal vs Ward Adams Bryan-Lamb: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/aws-legal-vs-ward-adams-bryan-lamb This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aws-legal-vs-ward-adams-bryan-lamb. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.