--- title: "AWS Legal vs Mactodd Lawyers: Which is searched more in New Zealand?" description: "Is AWS Legal or Mactodd Lawyers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aws-legal-vs-mactodd-lawyers" publisher: "Brandwave" --- # AWS Legal vs Mactodd Lawyers: Which is searched more in New Zealand? Is AWS Legal or Mactodd Lawyers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AWS Legal and Mactodd Lawyers - **Competitive set**: Queenstown law firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **AWS Legal Share of Search**: 14.1% - **Mactodd Lawyers Share of Search**: 12.9% ## Is AWS Legal or Mactodd Lawyers more popular in search? - In September 2026, AWS Legal had more branded searches than Mactodd Lawyers among Queenstown law firms in New Zealand. AWS Legal had about 120 branded searches, while Mactodd Lawyers had 110. AWS Legal made up 14.1% of all Queenstown law firm searches we track, and Mactodd Lawyers accounted for 12.9%. - The lead changed hands 3 times in the 12 months ending September 2026: AWS Legal took it in May 2026, Mactodd Lawyers took it in August 2026, AWS Legal took it in September 2026. - Across the 12 months ending September 2026, AWS Legal’s share of searches among Queenstown law firms in New Zealand moved from 13.8% to 14.1%, and its estimated monthly branded searches moved from 80 to 120. - Across the 12 months ending September 2026, Mactodd Lawyers’ share of searches among Queenstown law firms in New Zealand moved from 15.5% to 12.9%, and its estimated monthly branded searches moved from 90 to 110. ## Top Queenstown law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Mactodd Lawyers appeared in all four answers. AWS Legal was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Mactodd Lawyers was listed before AWS Legal in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Todd Walker | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Mactodd Lawyers | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Anderson Lloyd | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | AWS Legal | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Duncan Cotterill | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Wynn Williams | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Goldman Legal | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Parker Cowan Lawyers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Queenstown Law | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | ## Every AI answer about Queenstown law firms - Asked ChatGPT "Which law firm should I hire in Queenstown, New Zealand?": 1. Mactodd Lawyers, 2. Todd Walker, 3. Anderson Lloyd - Asked ChatGPT "What are the best law firms in Queenstown, New Zealand?": 1. Mactodd Lawyers, 2. Todd Walker, 3. Anderson Lloyd, 4. AWS Legal - Asked ChatGPT "What's the best law firm in Queenstown, New Zealand for a legal matter?": 1. Todd Walker, 2. AWS Legal, 3. Anderson Lloyd, 4. Mactodd Lawyers - Searched Google, AI Overview "law firm queenstown": 1. Todd Walker, 2. Mactodd Lawyers, 3. Queenstown Law Not named in any answer: Duncan Cotterill, Wynn Williams, Goldman Legal and Parker Cowan Lawyers. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Queenstown law firms in September 2026? - In September 2026, AWS Legal overtook Mactodd Lawyers to rank 4th among Queenstown law firms in New Zealand, with 14.1% of the searches. - In September 2026, Mactodd Lawyers lost share of searches among Queenstown law firms in New Zealand, from 16.1% to 12.9%. ## Month by month | Month | AWS Legal estimated searches | AWS Legal Share of Search | AWS Legal rank | Mactodd Lawyers estimated searches | Mactodd Lawyers Share of Search | Mactodd Lawyers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 80 | 13.8% | 4 | 90 | 15.5% | 3 | | Nov 2025 | 80 | 11.8% | 4 | 110 | 16.2% | 3 | | Dec 2025 | 100 | 14.3% | 4 | 110 | 15.7% | 2 | | Jan 2026 | 80 | 13.1% | 4 | 140 | 23% | 2 | | Feb 2026 | 110 | 13.8% | 3 | 110 | 13.8% | 4 | | Mar 2026 | 100 | 10.8% | 4 | 140 | 15.1% | 3 | | Apr 2026 | 130 | 14.9% | 4 | 170 | 19.5% | 2 | | May 2026 | 120 | 14.5% | 3 | 110 | 13.3% | 5 | | Jun 2026 | 120 | 15.4% | 2 | 110 | 14.1% | 3 | | Jul 2026 | 120 | 14.5% | 3 | 110 | 13.3% | 4 | | Aug 2026 | 110 | 12.6% | 5 | 140 | 16.1% | 4 | | Sep 2026 | 120 | 14.1% | 4 | 110 | 12.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using AWS Legal’s and Mactodd Lawyers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AWS Legal**: Measured on the search terms “aws legal”, “aws legal queenstown” and “awslegal”, summed into one figure. - **Mactodd Lawyers**: Measured on the search terms “mactodd lawyers” and “mactodd lawyers queenstown”, summed into one figure. - [AWS Legal profile](/demand/nz/brands/aws-legal) - [Mactodd Lawyers profile](/demand/nz/brands/mactodd-lawyers) - [All Queenstown law firms in New Zealand](/demand/nz/locations/queenstown/law-firms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AWS Legal or Mactodd Lawyers more popular in search? In September 2026, AWS Legal had more branded searches than Mactodd Lawyers among Queenstown law firms in New Zealand. AWS Legal had about 120 branded searches, while Mactodd Lawyers had 110. AWS Legal made up 14.1% of all Queenstown law firm searches we track, and Mactodd Lawyers accounted for 12.9%. ## Cite this page Brandwave. "AWS Legal vs Mactodd Lawyers: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/aws-legal-vs-mactodd-lawyers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aws-legal-vs-mactodd-lawyers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.