--- title: "Awnings Direct vs Stratco: Which is searched more in New Zealand?" description: "Is Awnings Direct or Stratco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Awnings brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/awnings-direct-nz-vs-stratco" publisher: "Brandwave" --- # Awnings Direct vs Stratco: Which is searched more in New Zealand? Is Awnings Direct or Stratco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Awnings brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Awnings Direct and Stratco - **Competitive set**: Awnings brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Awnings Direct Share of Search**: 1.9% - **Stratco Share of Search**: 45% ## Is Awnings Direct or Stratco more popular in search? - In September 2026, Stratco had more branded searches than Awnings Direct among awnings brands in New Zealand. Stratco had about 720 branded searches, while Awnings Direct had 30. Stratco made up 45% of all awnings brand searches we track, and Awnings Direct accounted for 1.9%. - Stratco was ahead of Awnings Direct in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Awnings Direct’s share of searches among awnings brands in New Zealand moved from 0.88% to 1.9%, and its estimated monthly branded searches moved from 20 to 30. - Across the 12 months ending September 2026, Stratco’s share of searches among awnings brands in New Zealand moved from 57% to 45%, and its estimated monthly branded searches moved from 1.3K to 720. ## Top awnings brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Awnings Direct was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stratco did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cool Awnings | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Awnings Direct | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Llaza | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Stratco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Luxaflex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sunbrella | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about awnings brands - Asked ChatGPT "Which awning brand should I buy in New Zealand?": 1. Cool Awnings, 2. Awnings Direct - Asked ChatGPT "What are the best awning brands in New Zealand?": 1. Cool Awnings, 2. Awnings Direct, 3. Llaza - Asked ChatGPT "What's the best awning brand in New Zealand for outdoor shade?": 1. Cool Awnings, 2. Llaza - Searched Google, AI Overview "awnings nz": 1. Cool Awnings - Searched Google, AI Overview "window awnings nz": named none of the brands we track Not named in any answer: Stratco, Luxaflex and Sunbrella. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand awnings brands in September 2026? - In September 2026, Awnings Direct lost share of searches among awnings brands in New Zealand, from 2.5% to 1.9%. - In September 2026, Stratco lost share of searches among awnings brands in New Zealand, from 45.6% to 45%. ## Month by month | Month | Awnings Direct estimated searches | Awnings Direct Share of Search | Awnings Direct rank | Stratco estimated searches | Stratco Share of Search | Stratco rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 0.88% | 5 | 1.3K | 57% | 1 | | Nov 2025 | 20 | 0.93% | 5 | 1K | 46.3% | 1 | | Dec 2025 | 10 | 0.56% | 6 | 880 | 49.2% | 1 | | Jan 2026 | 20 | 1.1% | 6 | 880 | 49.2% | 1 | | Feb 2026 | 30 | 1.7% | 5 | 880 | 50.3% | 1 | | Mar 2026 | 10 | 0.58% | 6 | 880 | 51.5% | 1 | | Apr 2026 | 20 | 1.3% | 5 | 880 | 56.8% | 1 | | May 2026 | 10 | 0.67% | 6 | 720 | 48.3% | 1 | | Jun 2026 | 20 | 1.4% | 5 | 720 | 49% | 1 | | Jul 2026 | 20 | 1.5% | 5 | 720 | 52.9% | 1 | | Aug 2026 | 40 | 2.5% | 5 | 720 | 45.6% | 1 | | Sep 2026 | 30 | 1.9% | 5 | 720 | 45% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Awnings Direct’s and Stratco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Awnings Direct**: Measured on the search term “awnings direct”. - **Stratco**: Measured on the search term “stratco”. - [Awnings Direct profile](/demand/nz/brands/awnings-direct-nz) - [Stratco profile](/demand/nz/brands/stratco) - [All awnings brands in New Zealand](/demand/nz/categories/nz-awnings-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Awnings Direct or Stratco more popular in search? In September 2026, Stratco had more branded searches than Awnings Direct among awnings brands in New Zealand. Stratco had about 720 branded searches, while Awnings Direct had 30. Stratco made up 45% of all awnings brand searches we track, and Awnings Direct accounted for 1.9%. ## Cite this page Brandwave. "Awnings Direct vs Stratco: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/awnings-direct-nz-vs-stratco This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/awnings-direct-nz-vs-stratco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.