--- title: "Awildian vs Hendrick's: Which is more popular in New Zealand?" description: "Is Awildian or Hendrick's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gin brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/awildian-vs-hendricks" publisher: "Brandwave" --- # Awildian vs Hendrick's: Which is more popular in New Zealand? Is Awildian or Hendrick's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gin brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Awildian and Hendrick's - **Competitive set**: Gin brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Awildian Share of Search**: 1.5% - **Hendrick's Share of Search**: 11.8% ## Is Awildian or Hendrick's more popular in search? - In October 2026, Hendrick's had more branded searches than Awildian among gin brands in New Zealand. Hendrick's had about 1,560 branded searches, while Awildian had 200. Hendrick's made up 11.8% of all gin brand searches we track, and Awildian accounted for 1.5%. - Hendrick's was ahead of Awildian in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Awildian’s share of searches among gin brands in New Zealand moved from 3.3% to 1.5%, and its estimated monthly branded searches moved from 390 to 200. - Across the 12 months ending October 2026, Hendrick's’ share of searches among gin brands in New Zealand moved from 9.3% to 11.8%, and its estimated monthly branded searches moved from 1.1K to 1.6K. ## Top gin brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Awildian was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Hendrick's did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Scapegrace | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Awildian | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Dancing Sands | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Southward Distilling | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Bombay Sapphire | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tanqueray | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Roku Gin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hendrick's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gordon's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Four Pillars | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gin brands - Asked ChatGPT "Which gin brand should I buy in New Zealand?": 1. Scapegrace - Asked ChatGPT "What are the best gin brands in New Zealand?": 1. Scapegrace, 2. Dancing Sands, 3. Southward Distilling, 4. Awildian - Asked ChatGPT "What's the best gin brand in New Zealand for a smooth gin?": 1. Scapegrace, 2. Dancing Sands - Searched Google, AI Overview "gin brands nz": 1. Scapegrace, 2. Awildian, 3. Dancing Sands - Searched Google, AI Overview "small batch gin": 1. Awildian, 2. Southward Distilling Not named in any answer: Bombay Sapphire, Tanqueray, Roku Gin, Hendrick's, Gordon's and Four Pillars. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand gin brands in October 2026? - In October 2026, Roku Gin overtook Hendrick's to rank 4th among gin brands in New Zealand, with 12.4% of the searches. - In October 2026, Awildian lost share of searches among gin brands in New Zealand, from 2% to 1.5%. - Estimated monthly branded searches for Hendrick's in New Zealand rose 43.1% over 12 measured months, from 1.1K to 1.6K in October 2026. ## How has branded search for Awildian and Hendrick's changed in New Zealand over the last 12 months? | Month | Awildian estimated searches | Awildian Share of Search | Awildian rank | Hendrick's estimated searches | Hendrick's Share of Search | Hendrick's rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 390 | 3.3% | 10 | 1.1K | 9.3% | 4 | | Dec 2025 | 590 | 3.1% | 10 | 1.9K | 9.6% | 5 | | Jan 2026 | 370 | 3.3% | 10 | 1.1K | 9.7% | 4 | | Feb 2026 | 250 | 2.8% | 10 | 730 | 8.2% | 6 | | Mar 2026 | 220 | 2.4% | 10 | 860 | 9.4% | 5 | | Apr 2026 | 230 | 2.4% | 10 | 860 | 9% | 5 | | May 2026 | 250 | 2.6% | 10 | 890 | 9.2% | 5 | | Jun 2026 | 210 | 2.5% | 10 | 760 | 8.9% | 5 | | Jul 2026 | 190 | 2.1% | 10 | 890 | 9.7% | 5 | | Aug 2026 | 230 | 2.3% | 10 | 890 | 9% | 5 | | Sep 2026 | 210 | 2% | 10 | 1.2K | 11.6% | 4 | | Oct 2026 | 200 | 1.5% | 10 | 1.6K | 11.8% | 5 | ## How are Awildian’s and Hendrick's’ branded searches counted? Brandwave collects information about searches that people make online using Awildian’s and Hendrick's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Awildian**: Measured on the search terms “awildian” and “awildian gin”, summed into one figure. - **Hendrick's**: Measured on the search terms “hendrick's”, “hendrick's gin”, “hendricks” and “hendricks gin”, summed into one figure. - [Awildian profile](/demand/nz/brands/awildian) - [Hendrick's profile](/demand/nz/brands/hendricks) - [All gin brands in New Zealand](/demand/nz/categories/nz-gin-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Awildian or Hendrick's more popular in search? In October 2026, Hendrick's had more branded searches than Awildian among gin brands in New Zealand. Hendrick's had about 1,560 branded searches, while Awildian had 200. Hendrick's made up 11.8% of all gin brand searches we track, and Awildian accounted for 1.5%. ## Cite this page Brandwave. "Awildian vs Hendrick's: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/awildian-vs-hendricks This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/awildian-vs-hendricks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.