--- title: "AWF vs Tribe Recruitment: Which is searched more in New Zealand?" description: "Is AWF or Tribe Recruitment more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Temp staffing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/awf-vs-tribe-recruitment-nz" publisher: "Brandwave" --- # AWF vs Tribe Recruitment: Which is searched more in New Zealand? Is AWF or Tribe Recruitment more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Temp staffing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AWF and Tribe Recruitment - **Competitive set**: Temp staffing agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **AWF Share of Search**: 13.5% - **Tribe Recruitment Share of Search**: 6% ## Is AWF or Tribe Recruitment more popular in search? - In September 2026, AWF had more branded searches than Tribe Recruitment among temp staffing agencies in New Zealand. AWF had about 3,600 branded searches, while Tribe Recruitment had 1,600. AWF made up 13.5% of all temp staffing agency searches we track, and Tribe Recruitment accounted for 6%. - AWF was ahead of Tribe Recruitment in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AWF’s share of searches among temp staffing agencies in New Zealand moved from 12.8% to 13.5%, and its estimated monthly branded searches held steady at 3.6K. - Across the 12 months ending September 2026, Tribe Recruitment’s share of searches among temp staffing agencies in New Zealand moved from 6.8% to 6%, and its estimated monthly branded searches moved from 1.9K to 1.6K. ## Top temp staffing agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AWF was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tribe Recruitment was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. AWF was listed before Tribe Recruitment in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AWF | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Hirestaff | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Trade Assist | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | OneStaff | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Tribe Recruitment | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Adecco | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Drake | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Frog Recruitment | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Hays | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Allied Workforce | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | Tradestaff | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Randstad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ManpowerGroup | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about temp staffing agencies - Asked ChatGPT "Which temp staffing agency should I hire in New Zealand?": 1. AWF, 2. Hirestaff, 3. Drake, 4. Tribe Recruitment, 5. Frog Recruitment, 6. Allied Workforce - Asked ChatGPT "What are the best temp staffing agencies in New Zealand?": 1. AWF, 2. Hirestaff, 3. Trade Assist, 4. OneStaff, 5. Adecco, 6. Tribe Recruitment, 7. Allied Workforce - Asked ChatGPT "What's the best temp staffing agency in New Zealand for temporary workers?": 1. Hirestaff, 2. AWF, 3. Trade Assist, 4. Frog Recruitment - Searched Google, AI Overview "best temp staffing agency": 1. AWF, 2. OneStaff, 3. Adecco - Searched Google, AI Overview "contract staffing agency": 1. Hirestaff, 2. Trade Assist, 3. Hays Not named in any answer: Tradestaff, Randstad and ManpowerGroup. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand temp staffing agencies in September 2026? - In September 2026, Randstad overtook Hirestaff and Tribe Recruitment to rank 5th among temp staffing agencies in New Zealand, with 6.1% of the searches. - In September 2026, Trade Assist overtook Tribe Recruitment to rank 7th among temp staffing agencies in New Zealand, with 6% of the searches. - In September 2026, AWF gained share of searches among temp staffing agencies in New Zealand, from 11.2% to 13.5%. - In September 2026, Tribe Recruitment lost share of searches among temp staffing agencies in New Zealand, from 7.3% to 6%. ## Month by month | Month | AWF estimated searches | AWF Share of Search | AWF rank | Tribe Recruitment estimated searches | Tribe Recruitment Share of Search | Tribe Recruitment rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 12.8% | 3 | 1.9K | 6.8% | 6 | | Nov 2025 | 4.4K | 15.1% | 3 | 1.9K | 6.5% | 7 | | Dec 2025 | 2.4K | 11.6% | 3 | 1.3K | 6.3% | 7 | | Jan 2026 | 3.6K | 12.9% | 3 | 1.6K | 5.7% | 7 | | Feb 2026 | 3.6K | 13.9% | 3 | 1.6K | 6.2% | 7 | | Mar 2026 | 4.4K | 14.9% | 3 | 1.9K | 6.4% | 5 | | Apr 2026 | 3.6K | 14.6% | 3 | 1.6K | 6.5% | 6 | | May 2026 | 3.6K | 12.8% | 3 | 1.6K | 5.7% | 6 | | Jun 2026 | 3.6K | 12.8% | 3 | 1.6K | 5.7% | 6 | | Jul 2026 | 3.6K | 13.6% | 3 | 1.6K | 6% | 6 | | Aug 2026 | 2.9K | 11.2% | 3 | 1.9K | 7.3% | 6 | | Sep 2026 | 3.6K | 13.5% | 3 | 1.6K | 6% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using AWF’s and Tribe Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AWF**: Measured on the search term “awf”. - **Tribe Recruitment**: Measured on the search term “tribe recruitment”. - [AWF profile](/demand/nz/brands/awf) - [Tribe Recruitment profile](/demand/nz/brands/tribe-recruitment-nz) - [All temp staffing agencies in New Zealand](/demand/nz/categories/nz-temp-staffing-agencies): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AWF or Tribe Recruitment more popular in search? In September 2026, AWF had more branded searches than Tribe Recruitment among temp staffing agencies in New Zealand. AWF had about 3,600 branded searches, while Tribe Recruitment had 1,600. AWF made up 13.5% of all temp staffing agency searches we track, and Tribe Recruitment accounted for 6%. ## Cite this page Brandwave. "AWF vs Tribe Recruitment: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/awf-vs-tribe-recruitment-nz This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/awf-vs-tribe-recruitment-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.