--- title: "AWF vs Tradestaff: Which is searched more in New Zealand?" description: "Is AWF or Tradestaff more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Temp staffing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/awf-vs-tradestaff" publisher: "Brandwave" --- # AWF vs Tradestaff: Which is searched more in New Zealand? Is AWF or Tradestaff more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Temp staffing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AWF and Tradestaff - **Competitive set**: Temp staffing agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **AWF Share of Search**: 13.5% - **Tradestaff Share of Search**: 20.4% ## Is AWF or Tradestaff more popular in search? - In September 2026, Tradestaff had more branded searches than AWF among temp staffing agencies in New Zealand. Tradestaff had about 5,450 branded searches, while AWF had 3,600. Tradestaff made up 20.4% of all temp staffing agency searches we track, and AWF accounted for 13.5%. - Tradestaff was ahead of AWF in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AWF’s share of searches among temp staffing agencies in New Zealand moved from 12.8% to 13.5%, and its estimated monthly branded searches held steady at 3.6K. - Across the 12 months ending September 2026, Tradestaff’s share of searches among temp staffing agencies in New Zealand moved from 16.2% to 20.4%, and its estimated monthly branded searches moved from 4.5K to 5.5K. ## Top temp staffing agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AWF was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tradestaff did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AWF | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Hirestaff | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Trade Assist | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | OneStaff | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Tribe Recruitment | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Adecco | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Drake | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Frog Recruitment | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Hays | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Allied Workforce | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | Tradestaff | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Randstad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ManpowerGroup | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about temp staffing agencies - Asked ChatGPT "Which temp staffing agency should I hire in New Zealand?": 1. AWF, 2. Hirestaff, 3. Drake, 4. Tribe Recruitment, 5. Frog Recruitment, 6. Allied Workforce - Asked ChatGPT "What are the best temp staffing agencies in New Zealand?": 1. AWF, 2. Hirestaff, 3. Trade Assist, 4. OneStaff, 5. Adecco, 6. Tribe Recruitment, 7. Allied Workforce - Asked ChatGPT "What's the best temp staffing agency in New Zealand for temporary workers?": 1. Hirestaff, 2. AWF, 3. Trade Assist, 4. Frog Recruitment - Searched Google, AI Overview "best temp staffing agency": 1. AWF, 2. OneStaff, 3. Adecco - Searched Google, AI Overview "contract staffing agency": 1. Hirestaff, 2. Trade Assist, 3. Hays Not named in any answer: Tradestaff, Randstad and ManpowerGroup. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand temp staffing agencies in September 2026? - In September 2026, AWF gained share of searches among temp staffing agencies in New Zealand, from 11.2% to 13.5%. - In September 2026, Tradestaff lost share of searches among temp staffing agencies in New Zealand, from 21.1% to 20.4%. ## Month by month | Month | AWF estimated searches | AWF Share of Search | AWF rank | Tradestaff estimated searches | Tradestaff Share of Search | Tradestaff rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 12.8% | 3 | 4.5K | 16.2% | 2 | | Nov 2025 | 4.4K | 15.1% | 3 | 5.5K | 19% | 2 | | Dec 2025 | 2.4K | 11.6% | 3 | 3.8K | 18.4% | 2 | | Jan 2026 | 3.6K | 12.9% | 3 | 5.5K | 19.6% | 2 | | Feb 2026 | 3.6K | 13.9% | 3 | 4.5K | 17.4% | 2 | | Mar 2026 | 4.4K | 14.9% | 3 | 5.6K | 18.8% | 2 | | Apr 2026 | 3.6K | 14.6% | 3 | 4.5K | 18.4% | 2 | | May 2026 | 3.6K | 12.8% | 3 | 5.5K | 19.5% | 2 | | Jun 2026 | 3.6K | 12.8% | 3 | 5.5K | 19.7% | 2 | | Jul 2026 | 3.6K | 13.6% | 3 | 5.5K | 20.7% | 2 | | Aug 2026 | 2.9K | 11.2% | 3 | 5.5K | 21.1% | 2 | | Sep 2026 | 3.6K | 13.5% | 3 | 5.5K | 20.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using AWF’s and Tradestaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AWF**: Measured on the search term “awf”. - **Tradestaff**: Measured on the search terms “tradestaff” and “tradestaff payroll”, summed into one figure. - [AWF profile](/demand/nz/brands/awf) - [Tradestaff profile](/demand/nz/brands/tradestaff) - [All temp staffing agencies in New Zealand](/demand/nz/categories/nz-temp-staffing-agencies): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AWF or Tradestaff more popular in search? In September 2026, Tradestaff had more branded searches than AWF among temp staffing agencies in New Zealand. Tradestaff had about 5,450 branded searches, while AWF had 3,600. Tradestaff made up 20.4% of all temp staffing agency searches we track, and AWF accounted for 13.5%. ## Cite this page Brandwave. "AWF vs Tradestaff: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/awf-vs-tradestaff This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/awf-vs-tradestaff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.