---
title: "AWF vs Populous People: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, AWF or Populous People? Compare estimated monthly branded-search demand and Share of Search inside the Hastings recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/awf-vs-populous-people"
publisher: "Brandwave"
---

# AWF vs Populous People: Which is more popular by branded search in New Zealand?

Which is more popular in search, AWF or Populous People? Compare estimated monthly branded-search demand and Share of Search inside the Hastings recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AWF and Populous People
- **Competitive set**: Hastings recruitment agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **AWF Share of Search**: 17.9%
- **Populous People Share of Search**: 0.76%

## Which is more popular in search, AWF or Populous People?

- In August 2026, AWF had more branded searches than Populous People among hastings recruitment agencies in New Zealand. AWF was estimated to have 4K branded searches compared to Populous People’s 170, and held a 17.9% Share of Search versus Populous People’s 0.76%.
- AWF was ahead of Populous People in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AWF’s estimated Share of Search among hastings recruitment agencies in New Zealand moved from 18% to 17.9%, and its estimated monthly branded searches moved from 4.5K to 4K.
- Across the 11 months ending August 2026, Populous People’s estimated Share of Search among hastings recruitment agencies in New Zealand moved from 1.3% to 0.76%, and its estimated monthly branded searches moved from 320 to 170.

## How did search popularity change for New Zealand hastings recruitment agencies in August 2026?

- In August 2026, AWF lost estimated Share of Search among hastings recruitment agencies in New Zealand, from 20% to 17.9%.
- Estimated monthly branded searches for Populous People in New Zealand fell 46.9% over 11 measured months, from 320 to 170 in August 2026.

## Month by month

| Month | AWF estimated searches | AWF Share of Search | AWF rank | Populous People estimated searches | Populous People Share of Search | Populous People rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.5K | 18% | 3 | 320 | 1.3% | 5 |
| Nov 2025 | 5.4K | 20.7% | 3 | 260 | 0.99% | 5 |
| Dec 2025 | 3K | 15.4% | 3 | 210 | 1.1% | 5 |
| Jan 2026 | 4.3K | 17.1% | 3 | 210 | 0.83% | 5 |
| Feb 2026 | 4.5K | 18% | 3 | 170 | 0.69% | 5 |
| Mar 2026 | 5.3K | 19.9% | 3 | 170 | 0.63% | 5 |
| Apr 2026 | 4.4K | 19.8% | 3 | 260 | 1.2% | 5 |
| May 2026 | 4.5K | 17.8% | 3 | 210 | 0.84% | 5 |
| Jun 2026 | 4.5K | 17.9% | 3 | 260 | 1% | 5 |
| Jul 2026 | 4.7K | 20% | 3 | 210 | 0.9% | 5 |
| Aug 2026 | 4K | 17.9% | 3 | 170 | 0.76% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AWF’s and Populous People’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AWF**: Measured on the search terms “awf”, “awf hastings”, “awf jobs”, “awf labour hire”, “awf new zealand”, “awf nz”, “awf recruitment” and “awf whanganui”, summed into one figure.
- **Populous People**: Measured on the search term “populous people”.

- [AWF profile](/demand/nz/brands/awf)
- [Populous People profile](/demand/nz/brands/populous-people)
- [All hastings recruitment agencies in New Zealand](/demand/nz/categories/nz-hastings-recruitment-agencies): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AWF or Populous People?

In August 2026, AWF had more branded searches than Populous People among hastings recruitment agencies in New Zealand. AWF was estimated to have 4K branded searches compared to Populous People’s 170, and held a 17.9% Share of Search versus Populous People’s 0.76%.

## Cite this page

Brandwave. "AWF vs Populous People: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/awf-vs-populous-people

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/awf-vs-populous-people. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.