---
title: "AWF vs Outsourced Personnel: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, AWF or Outsourced Personnel? Compare estimated monthly branded-search demand and Share of Search inside the Whanganui recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/awf-vs-outsourced-personnel"
publisher: "Brandwave"
---

# AWF vs Outsourced Personnel: Which is more popular by branded search in New Zealand?

Which is more popular in search, AWF or Outsourced Personnel? Compare estimated monthly branded-search demand and Share of Search inside the Whanganui recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AWF and Outsourced Personnel
- **Competitive set**: Whanganui recruitment agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **AWF Share of Search**: 66.6%
- **Outsourced Personnel Share of Search**: 1.3%

## Which is more popular in search, AWF or Outsourced Personnel?

- In August 2026, AWF had more branded searches than Outsourced Personnel among whanganui recruitment agencies in New Zealand. AWF was estimated to have 4K branded searches compared to Outsourced Personnel’s 80, and held a 66.6% Share of Search versus Outsourced Personnel’s 1.3%.
- AWF was ahead of Outsourced Personnel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AWF’s estimated Share of Search among whanganui recruitment agencies in New Zealand moved from 71.3% to 66.6%, and its estimated monthly branded searches moved from 4.5K to 4K.
- Across the 11 months ending August 2026, Outsourced Personnel’s estimated Share of Search among whanganui recruitment agencies in New Zealand moved from 0.95% to 1.3%, and its estimated monthly branded searches moved from 60 to 80.

## How did search popularity change for New Zealand whanganui recruitment agencies in August 2026?

- In August 2026, AWF lost estimated Share of Search among whanganui recruitment agencies in New Zealand, from 74.2% to 66.6%.
- Estimated monthly branded searches for Outsourced Personnel in New Zealand rose 33.3% over 11 measured months, from 60 to 80 in August 2026.

## Month by month

| Month | AWF estimated searches | AWF Share of Search | AWF rank | Outsourced Personnel estimated searches | Outsourced Personnel Share of Search | Outsourced Personnel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.5K | 71.3% | 1 | 60 | 0.95% | 3 |
| Nov 2025 | 5.4K | 78.9% | 1 | 60 | 0.87% | 3 |
| Dec 2025 | 3K | 73.2% | 1 | 60 | 1.5% | 3 |
| Jan 2026 | 4.3K | 73.6% | 1 | 70 | 1.2% | 3 |
| Feb 2026 | 4.5K | 73.6% | 1 | 50 | 0.83% | 3 |
| Mar 2026 | 5.3K | 73.6% | 1 | 60 | 0.83% | 3 |
| Apr 2026 | 4.4K | 73.6% | 1 | 50 | 0.84% | 3 |
| May 2026 | 4.5K | 68.9% | 1 | 60 | 0.93% | 3 |
| Jun 2026 | 4.5K | 69% | 1 | 60 | 0.93% | 3 |
| Jul 2026 | 4.7K | 74.2% | 1 | 70 | 1.1% | 3 |
| Aug 2026 | 4K | 66.6% | 1 | 80 | 1.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AWF’s and Outsourced Personnel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AWF**: Measured on the search terms “awf”, “awf hastings”, “awf jobs”, “awf labour hire”, “awf new zealand”, “awf nz”, “awf recruitment” and “awf whanganui”, summed into one figure.
- **Outsourced Personnel**: Measured on the search terms “outsourced personnel” and “outsourced personnel whanganui”, summed into one figure.

- [AWF profile](/demand/nz/brands/awf)
- [Outsourced Personnel profile](/demand/nz/brands/outsourced-personnel)
- [All whanganui recruitment agencies in New Zealand](/demand/nz/categories/nz-whanganui-recruitment-agencies): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AWF or Outsourced Personnel?

In August 2026, AWF had more branded searches than Outsourced Personnel among whanganui recruitment agencies in New Zealand. AWF was estimated to have 4K branded searches compared to Outsourced Personnel’s 80, and held a 66.6% Share of Search versus Outsourced Personnel’s 1.3%.

## Cite this page

Brandwave. "AWF vs Outsourced Personnel: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/awf-vs-outsourced-personnel

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/awf-vs-outsourced-personnel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.