--- title: "AWF vs Intepeople: Which is searched more in New Zealand?" description: "Is AWF or Intepeople more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nelson recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/awf-vs-intepeople" publisher: "Brandwave" --- # AWF vs Intepeople: Which is searched more in New Zealand? Is AWF or Intepeople more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nelson recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AWF and Intepeople - **Competitive set**: Nelson recruitment agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **AWF Share of Search**: 14.7% - **Intepeople Share of Search**: 26.5% ## Is AWF or Intepeople more popular in search? - In September 2026, Intepeople had more branded searches than AWF among Nelson recruitment agencies in New Zealand. Intepeople had about 90 branded searches, while AWF had 50. Intepeople made up 26.5% of all Nelson recruitment agency searches we track, and AWF accounted for 14.7%. - The lead changed hands 2 times in the 12 months ending September 2026: AWF took it in November 2025, Intepeople took it in December 2025. - Across the 12 months ending September 2026, AWF’s share of searches among Nelson recruitment agencies in New Zealand moved from 18.9% to 14.7%, and its estimated monthly branded searches moved from 70 to 50. - Across the 12 months ending September 2026, Intepeople’s share of searches among Nelson recruitment agencies in New Zealand moved from 21.6% to 26.5%, and its estimated monthly branded searches moved from 80 to 90. ## Top Nelson recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, AWF was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Intepeople was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. AWF was listed before Intepeople in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Search Recruitment | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | A-Temp Recruitment | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | AWF | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Nelson Labour Hire | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Adecco | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | ALH | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Intepeople | 7th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about Nelson recruitment agencies - Asked ChatGPT "Which recruitment agency should I hire in Nelson, New Zealand?": 1. Search Recruitment, 2. A-Temp Recruitment, 3. Nelson Labour Hire, 4. ALH - Asked ChatGPT "What are the best recruitment agencies in Nelson, New Zealand?": 1. Search Recruitment, 2. A-Temp Recruitment, 3. AWF, 4. Adecco, 5. Intepeople - Asked ChatGPT "What's the best recruitment agency in Nelson, New Zealand for a new employee?": 1. A-Temp Recruitment, 2. Search Recruitment, 3. AWF, 4. Nelson Labour Hire - Searched Google, AI Overview "recruitment agencies nelson": 1. A-Temp Recruitment, 2. Adecco, 3. ALH, 4. Nelson Labour Hire Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Nelson recruitment agencies in September 2026? - In September 2026, AWF overtook A-Temp Recruitment to rank 4th among Nelson recruitment agencies in New Zealand, with 14.7% of the searches. - In September 2026, Intepeople lost share of searches among Nelson recruitment agencies in New Zealand, from 28.6% to 26.5%. ## Month by month | Month | AWF estimated searches | AWF Share of Search | AWF rank | Intepeople estimated searches | Intepeople Share of Search | Intepeople rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 18.9% | 3 | 80 | 21.6% | 1 | | Nov 2025 | 70 | 19.4% | 2 | 60 | 16.7% | 4 | | Dec 2025 | 30 | 12% | 4 | 80 | 32% | 1 | | Jan 2026 | 30 | 7.3% | 5 | 130 | 31.7% | 1 | | Feb 2026 | 50 | 15.6% | 4 | 70 | 21.9% | 3 | | Mar 2026 | 30 | 9.4% | 5 | 70 | 21.9% | 2 | | Apr 2026 | 40 | 13.3% | 4 | 90 | 30% | 1 | | May 2026 | 30 | 10.3% | 4 | 80 | 27.6% | 2 | | Jun 2026 | 30 | 9.7% | 5 | 60 | 19.4% | 3 | | Jul 2026 | 20 | 6.5% | 5 | 70 | 22.6% | 3 | | Aug 2026 | 30 | 10.7% | 5 | 80 | 28.6% | 1 | | Sep 2026 | 50 | 14.7% | 4 | 90 | 26.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using AWF’s and Intepeople’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AWF**: Measured on the search term “awf nelson”. - **Intepeople**: Measured on the search terms “intepeople” and “intepeople nelson”, summed into one figure. - [AWF profile](/demand/nz/brands/awf) - [Intepeople profile](/demand/nz/brands/intepeople) - [All Nelson recruitment agencies in New Zealand](/demand/nz/locations/nelson/recruitment-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AWF or Intepeople more popular in search? In September 2026, Intepeople had more branded searches than AWF among Nelson recruitment agencies in New Zealand. Intepeople had about 90 branded searches, while AWF had 50. Intepeople made up 26.5% of all Nelson recruitment agency searches we track, and AWF accounted for 14.7%. ## Cite this page Brandwave. "AWF vs Intepeople: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/awf-vs-intepeople This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/awf-vs-intepeople. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.