---
title: "Away vs Monos: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Away or Monos? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/away-vs-monos"
publisher: "Brandwave"
---

# Away vs Monos: Which is more popular by branded search in New Zealand?

Which is more popular in search, Away or Monos? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Away and Monos
- **Competitive set**: Luggage brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Away Share of Search**: 3.2%
- **Monos Share of Search**: 0.84%

## Which is more popular in search, Away or Monos?

- In August 2026, Away had more branded searches than Monos among luggage brands in New Zealand. Away was estimated to have 460 branded searches compared to Monos’ 120, and held a 3.2% Share of Search versus Monos’ 0.84%.
- Away was ahead of Monos in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Away’s estimated Share of Search among luggage brands in New Zealand moved from 1.4% to 3.2%, and its estimated monthly branded searches moved from 180 to 460.
- Across the 11 months ending August 2026, Monos’ estimated Share of Search among luggage brands in New Zealand moved from 0.71% to 0.84%, and its estimated monthly branded searches moved from 90 to 120.

## How did search popularity change for New Zealand luggage brands in August 2026?

- In August 2026, Away lost estimated Share of Search among luggage brands in New Zealand, from 4.7% to 3.2%.
- In August 2026, Monos lost estimated Share of Search among luggage brands in New Zealand, from 1.4% to 0.84%.

## Month by month

| Month | Away estimated searches | Away Share of Search | Away rank | Monos estimated searches | Monos Share of Search | Monos rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 180 | 1.4% | 7 | 90 | 0.71% | 8 |
| Nov 2025 | 420 | 2.5% | 7 | 130 | 0.76% | 8 |
| Dec 2025 | 260 | 1.9% | 7 | 100 | 0.72% | 8 |
| Jan 2026 | 260 | 1.9% | 7 | 80 | 0.59% | 8 |
| Feb 2026 | 210 | 1.7% | 7 | 70 | 0.56% | 8 |
| Mar 2026 | 350 | 2.7% | 7 | 110 | 0.84% | 8 |
| Apr 2026 | 310 | 2.3% | 7 | 70 | 0.53% | 8 |
| May 2026 | 470 | 3.4% | 7 | 270 | 2% | 8 |
| Jun 2026 | 920 | 6.5% | 4 | 500 | 3.5% | 8 |
| Jul 2026 | 690 | 4.7% | 6 | 210 | 1.4% | 8 |
| Aug 2026 | 460 | 3.2% | 7 | 120 | 0.84% | 8 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Away’s and Monos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Away**: Measured on the search terms “away cabin luggage”, “away carry on”, “away luggage”, “away suitcase” and “away the carry on suitcase”, summed into one figure.
- **Monos**: Measured on the search terms “monos carry on”, “monos luggage”, “monos luggage covers” and “monos suitcase”, summed into one figure.

- [Away profile](/demand/nz/brands/away)
- [Monos profile](/demand/nz/brands/monos)
- [All luggage brands in New Zealand](/demand/nz/categories/nz-luggage-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Away or Monos?

In August 2026, Away had more branded searches than Monos among luggage brands in New Zealand. Away was estimated to have 460 branded searches compared to Monos’ 120, and held a 3.2% Share of Search versus Monos’ 0.84%.

## Cite this page

Brandwave. "Away vs Monos: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/away-vs-monos

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/away-vs-monos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.