---
title: "Awanui Labs vs Pathlab: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Awanui Labs or Pathlab? Compare estimated monthly branded-search demand and Share of Search inside the Medical laboratories set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/awanui-labs-vs-pathlab"
publisher: "Brandwave"
---

# Awanui Labs vs Pathlab: Which is more popular by branded search in New Zealand?

Which is more popular in search, Awanui Labs or Pathlab? Compare estimated monthly branded-search demand and Share of Search inside the Medical laboratories set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Awanui Labs and Pathlab
- **Competitive set**: Medical laboratories
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Awanui Labs Share of Search**: 90.8%
- **Pathlab Share of Search**: 8.5%

## Which is more popular in search, Awanui Labs or Pathlab?

- In August 2026, Awanui Labs had more branded searches than Pathlab among medical laboratories in New Zealand. Awanui Labs was estimated to have 85.2K branded searches compared to Pathlab’s 7.9K, and held a 90.8% Share of Search versus Pathlab’s 8.5%.
- Awanui Labs was ahead of Pathlab in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Awanui Labs’ estimated Share of Search among medical laboratories in New Zealand moved from 88.9% to 90.8%, and its estimated monthly branded searches moved from 80.5K to 85.2K.
- Across the 11 months ending August 2026, Pathlab’s estimated Share of Search among medical laboratories in New Zealand moved from 10.1% to 8.5%, and its estimated monthly branded searches moved from 9.2K to 7.9K.

## How did search popularity change for New Zealand medical laboratories in August 2026?

- Estimated monthly branded searches for Pathlab in New Zealand fell 13.3% over 11 measured months, from 9.2K to 7.9K in August 2026.

## Month by month

| Month | Awanui Labs estimated searches | Awanui Labs Share of Search | Awanui Labs rank | Pathlab estimated searches | Pathlab Share of Search | Pathlab rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 80.5K | 88.9% | 1 | 9.2K | 10.1% | 2 |
| Nov 2025 | 80.7K | 88.9% | 1 | 9.2K | 10.1% | 2 |
| Dec 2025 | 66.9K | 89.2% | 1 | 7.4K | 9.9% | 2 |
| Jan 2026 | 81.8K | 89.7% | 1 | 8.7K | 9.5% | 2 |
| Feb 2026 | 81.8K | 90.9% | 1 | 7.4K | 8.3% | 2 |
| Mar 2026 | 83.1K | 89.4% | 1 | 9.2K | 9.9% | 2 |
| Apr 2026 | 81.8K | 90.6% | 1 | 7.9K | 8.8% | 2 |
| May 2026 | 85.2K | 90.7% | 1 | 8K | 8.5% | 2 |
| Jun 2026 | 84.9K | 90.8% | 1 | 7.9K | 8.5% | 2 |
| Jul 2026 | 86.3K | 91% | 1 | 8K | 8.4% | 2 |
| Aug 2026 | 85.2K | 90.8% | 1 | 7.9K | 8.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Awanui Labs’ and Pathlab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Awanui Labs**: Measured on the search terms “awanui”, “awanui labs”, “awanui labs blood test”, “awanui labs near me”, “awanui labs new zealand”, “awanui labs nz”, “awanuilabs” and “awanuilabs co nz”, summed into one figure.
- **Pathlab**: Measured on the search terms “pathlab”, “pathlab blood test”, “pathlab co nz”, “pathlab near me”, “pathlab nz”, “pathlab online” and “pathlab pathology”, summed into one figure.

- [Awanui Labs profile](/demand/nz/brands/awanui-labs)
- [Pathlab profile](/demand/nz/brands/pathlab)
- [All medical laboratories in New Zealand](/demand/nz/categories/nz-medical-laboratories): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Awanui Labs or Pathlab?

In August 2026, Awanui Labs had more branded searches than Pathlab among medical laboratories in New Zealand. Awanui Labs was estimated to have 85.2K branded searches compared to Pathlab’s 7.9K, and held a 90.8% Share of Search versus Pathlab’s 8.5%.

## Cite this page

Brandwave. "Awanui Labs vs Pathlab: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/awanui-labs-vs-pathlab

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/awanui-labs-vs-pathlab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.