--- title: "Avery vs Brother: Which is searched more in New Zealand?" description: "Is Avery or Brother more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Barcode labels brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/avery-vs-brother" publisher: "Brandwave" --- # Avery vs Brother: Which is searched more in New Zealand? Is Avery or Brother more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Barcode labels brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Avery and Brother - **Competitive set**: Barcode labels brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Avery Share of Search**: 32.2% - **Brother Share of Search**: 17.2% ## Is Avery or Brother more popular in search? - In September 2026, Avery had more branded searches than Brother among barcode labels brands in New Zealand. Avery had about 730 branded searches, while Brother had 390. Avery made up 32.2% of all barcode labels brand searches we track, and Brother accounted for 17.2%. - Avery was ahead of Brother in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Avery’s share of searches among barcode labels brands in New Zealand moved from 32.4% to 32.2%, and its estimated monthly branded searches held steady at 730. - Across the 12 months ending September 2026, Brother’s share of searches among barcode labels brands in New Zealand moved from 17.3% to 17.2%, and its estimated monthly branded searches held steady at 390. ## Top barcode labels brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brother was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Avery was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brother was listed before Avery in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zebra | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | PacLabel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Brother | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Avery | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | DYMO | 4th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about barcode labels brands - Asked ChatGPT "Which barcode labels brand should I buy in New Zealand?": 1. Zebra, 2. Brother, 3. DYMO, 4. PacLabel - Asked ChatGPT "What are the best barcode labels brands in New Zealand?": 1. Zebra, 2. Brother, 3. DYMO, 4. PacLabel - Asked ChatGPT "What's the best barcode labels brand in New Zealand for retail labelling?": 1. Avery, 2. Zebra, 3. PacLabel - Searched Google, AI Overview "barcode labels nz": 1. PacLabel, 2. Zebra, 3. Brother - Searched Google, AI Overview "thermal labels nz": 1. PacLabel, 2. Zebra Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand barcode labels brands in September 2026? - In September 2026, Avery gained share of searches among barcode labels brands in New Zealand, from 31.3% to 32.2%. - In September 2026, Brother lost share of searches among barcode labels brands in New Zealand, from 20.6% to 17.2%. ## Month by month | Month | Avery estimated searches | Avery Share of Search | Avery rank | Brother estimated searches | Brother Share of Search | Brother rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 730 | 32.4% | 2 | 390 | 17.3% | 3 | | Nov 2025 | 890 | 37.1% | 1 | 390 | 16.3% | 3 | | Dec 2025 | 720 | 35.6% | 1 | 320 | 15.8% | 3 | | Jan 2026 | 590 | 24.6% | 2 | 590 | 24.6% | 3 | | Feb 2026 | 730 | 30.9% | 2 | 480 | 20.3% | 3 | | Mar 2026 | 890 | 35.5% | 1 | 390 | 15.5% | 3 | | Apr 2026 | 590 | 28.8% | 2 | 390 | 19% | 3 | | May 2026 | 730 | 34% | 1 | 390 | 18.1% | 3 | | Jun 2026 | 720 | 30.8% | 2 | 390 | 16.7% | 3 | | Jul 2026 | 600 | 28.3% | 2 | 390 | 18.4% | 3 | | Aug 2026 | 730 | 31.3% | 1 | 480 | 20.6% | 3 | | Sep 2026 | 730 | 32.2% | 1 | 390 | 17.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Avery’s and Brother’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Avery**: Measured on the search terms “avery file” and “avery labels”, summed into one figure. - **Brother**: Measured on the search term “brother label printer”. - [Avery profile](/demand/nz/brands/avery) - [Brother profile](/demand/nz/brands/brother) - [All barcode labels brands in New Zealand](/demand/nz/categories/nz-barcode-labels-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Avery or Brother more popular in search? In September 2026, Avery had more branded searches than Brother among barcode labels brands in New Zealand. Avery had about 730 branded searches, while Brother had 390. Avery made up 32.2% of all barcode labels brand searches we track, and Brother accounted for 17.2%. ## Cite this page Brandwave. "Avery vs Brother: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/avery-vs-brother This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/avery-vs-brother. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.