--- title: "Avery vs Brother P-touch: Which is searched more in New Zealand?" description: "Is Avery or Brother P-touch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Label maker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/avery-vs-brother-p-touch" publisher: "Brandwave" --- # Avery vs Brother P-touch: Which is searched more in New Zealand? Is Avery or Brother P-touch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Label maker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Avery and Brother P-touch - **Competitive set**: Label maker brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Avery Share of Search**: 17.8% - **Brother P-touch Share of Search**: 56.5% ## Is Avery or Brother P-touch more popular in search? - In September 2026, Brother P-touch had more branded searches than Avery among label maker brands in New Zealand. Brother P-touch had about 2,310 branded searches, while Avery had 730. Brother P-touch made up 56.5% of all label maker brand searches we track, and Avery accounted for 17.8%. - Brother P-touch was ahead of Avery in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Avery’s share of searches among label maker brands in New Zealand moved from 17.9% to 17.8%, and its estimated monthly branded searches held steady at 730. - Across the 12 months ending September 2026, Brother P-touch’s share of searches among label maker brands in New Zealand moved from 55.1% to 56.5%, and its estimated monthly branded searches held steady at 2.3K. ## Top label maker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brother P-touch appeared in all five answers. Avery did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brother P-touch | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | DYMO | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | NIIMBOT | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Zebra | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Avery | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rollo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about label maker brands - Asked ChatGPT "Which label maker brand should I buy in New Zealand?": 1. Brother P-touch, 2. DYMO, 3. NIIMBOT - Asked ChatGPT "What are the best label maker brands in New Zealand?": 1. DYMO, 2. Brother P-touch, 3. Zebra - Asked ChatGPT "What's the best label maker brand in New Zealand for home organisation?": 1. Brother P-touch, 2. NIIMBOT, 3. DYMO - Searched Google, AI Overview "best label maker": 1. Brother P-touch - Searched Google, AI Overview "label maker for home": 1. Brother P-touch, 2. NIIMBOT, 3. DYMO Not named in any answer: Avery and Rollo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand label maker brands in September 2026? Neither Avery nor Brother P-touch moved beyond provider rounding among label maker brands in Sep 2026. ## Month by month | Month | Avery estimated searches | Avery Share of Search | Avery rank | Brother P-touch estimated searches | Brother P-touch Share of Search | Brother P-touch rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 730 | 17.9% | 3 | 2.3K | 55.1% | 1 | | Nov 2025 | 890 | 23.5% | 2 | 1.9K | 49.7% | 1 | | Dec 2025 | 720 | 20.2% | 2 | 1.9K | 54.8% | 1 | | Jan 2026 | 590 | 12.5% | 3 | 2.9K | 62.1% | 1 | | Feb 2026 | 730 | 16.5% | 3 | 2.6K | 58.8% | 1 | | Mar 2026 | 890 | 19.1% | 2 | 2.7K | 57.6% | 1 | | Apr 2026 | 590 | 14.2% | 3 | 2.5K | 60.7% | 1 | | May 2026 | 730 | 16.8% | 2 | 2.6K | 59.3% | 1 | | Jun 2026 | 720 | 16.7% | 3 | 2.4K | 55.6% | 1 | | Jul 2026 | 600 | 14.4% | 3 | 2.5K | 59.1% | 1 | | Aug 2026 | 730 | 17.4% | 2 | 2.4K | 56.9% | 1 | | Sep 2026 | 730 | 17.8% | 2 | 2.3K | 56.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Avery’s and Brother P-touch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Avery**: Measured on the search terms “avery file” and “avery labels”, summed into one figure. - **Brother P-touch**: Measured on the search terms “brother p touch”, “brother p touch tape”, “brother ptouch labelmaker”, “brotherptouch”, “label p touch”, “p touch” and “ptouch”, summed into one figure. - [Avery profile](/demand/nz/brands/avery) - [Brother P-touch profile](/demand/nz/brands/brother-p-touch) - [All label maker brands in New Zealand](/demand/nz/categories/nz-label-maker-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Avery or Brother P-touch more popular in search? In September 2026, Brother P-touch had more branded searches than Avery among label maker brands in New Zealand. Brother P-touch had about 2,310 branded searches, while Avery had 730. Brother P-touch made up 56.5% of all label maker brand searches we track, and Avery accounted for 17.8%. ## Cite this page Brandwave. "Avery vs Brother P-touch: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/avery-vs-brother-p-touch This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/avery-vs-brother-p-touch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.